time. It includes new "Ethics Minutes" scenarios in each step, a new research step, and examples of

-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic

, black feminism, postfeminism -- Ethics, public relations and society -- Conclusion : public relations

Research; Phase 2: Strategy; Phase 3: Tactics; Phase 4: Evaluative Research -- Effective Creativity.

-- Public relations' professionalism and ethics -- Public relations specialisms -- Media relations

-- Chapter 3. Planning and research -- Chapter 4. Choosign the right message and medium -- Chapter 5. Media

-- Communications research : foundational methods / Anders Gronstedt and Clarke L. Caywood-- Communications research

Postmodernity, postmodernism, and public relations -- Postmodern ethics as a foundation for public

-- Researching the Topic -- Casual Research -- Secondary Research -- Primary Research -- Media Directories

Professionalism -- Public Relations Departments and Firms -- pt. 2. Process: Research -- Program Planning

-- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

Business ethics.

's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques

-- Public relations research -- Ethics, public relations and society.

Opinion -- Ch. 4. Ethics -- Ch. 5. Research -- Ch. 6. The Law -- Ch. 7. Communication -- Ch. 8. Management

's Origins and Evolution. 3. PR's Future -- pt. 2. Research For PR. 4. Research for Backgrounding and