instructors' manual, PowerPoint slides, sample syllabi, a critique evaluation worksheet, and checklists for

-- Strategies -- Tactics -- Implementation -- Reporting and evaluation -- Formulating an integrated campaign

-- When to evaluate -- How to evaluate -- Data analysis -- Ultimate evaluation: value-added public

public relations planning and management -- Public relations programme research and evaluation

Evaluation -- Blog -- Blog versus Website -- Attracting Readers -- Blog Name -- Blog Content -- Writing Blog

. Program Planning -- 12. Campaign Implementation -- 13. Program Evaluation and Campaign Follow-Up. Part 4

-- Communication --Evaluation -- pt. 3. Strategy: Public Opinion and Persuasion -- Conflict Management: Dealing

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

procedures -- Control -- Coordination -- Tactical implementation -- Monitoring and evaluation -- Conclusions

-- Goals, objectives, and strategy -- Implementation and budgeting -- Evaluation -- PR communications for

messages -- Strategy and tactics -- Timescales and resources -- Knowing what has been achieved: evaluation

Evaluation Methods -- Benjamin Franklin's Prudential Algebra Technique -- External Evaluation -- You Decide

planning, and plan evaluation phases of the process.".

digital frontier -- Horses and courses -- Digital PR architecture -- Tools of the trade -- Evaluation and

-- Evaluation -- Legal considerations -- Ethical considerations -- International, multicultural, and gender

Evaluation -- The Glass Ceiling -- Minorities -- Professionalism -- Requirements for Success

of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts

communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image

. Definitions of Selected Terms Used in Public Relations Evaluation -- App. D. Audiovisual Supports -- App. E