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00IIE
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1. 
Cover image for Strategic planning for public relations
by 
Smith, Ronald D., 1948-
Format: 
Books
Publication Date 
2009
Excerpt: 
resource for professional practice, this volume provides a model that can be adapted to fit specific
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2. 
Cover image for Public relations disasters : talespin--inside stories and lessons learnt
by 
McCusker, Gerry, 1962-
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
-- Philanthropy -- A good strategic fit? -- Photocalls -- Hotel reservations over photocall -- Political PR
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