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1. 
Cover image for The future of excellence in public relations and communication management : challenges for the next generation
The future of excellence in public relations and communication management : challenges for the next generation
The future of excellence in public relations and communication management : challenges for the next generation
by 
Grunig, James E.
Format: 
Books
Publication Date 
2007 2006
Excerpt: 
The future of excellence in public relations and communication management : challenges for the next
Available: Copies:
2. 
Cover image for Digital PR
Digital PR
Digital PR
by 
Whatmough, Danny, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
studying PR or coming into the industry as it will those who are hardened professionals facing a future
Available: Copies:
3. 
Cover image for Exploring public relations : global strategic communication
Exploring public relations : global strategic communication
Exploring public relations : global strategic communication
by 
Tench, Ralph, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- What next? future issues for public relations -- Glossary -- Index.
Available: Copies:
4. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by 
Scott, David Meerman, author.
Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html
Format: 
Books
Publication Date 
2015
Excerpt: 
"The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated
Available: Copies:
6. 
Cover image for PR today : the authoritative guide to public relations
PR today : the authoritative guide to public relations
PR today : the authoritative guide to public relations
by 
Morris, Trevor.
Format: 
Books
Publication Date 
2012
Excerpt: 
social responsibility -- Chapter 11: PR and ethics -- Chapter 12: PR and the future -- Further Reading
Available: Copies:
7. 
Cover image for Social media and public relations : eight new practices for the PR professional
Social media and public relations : eight new practices for the PR professional
Social media and public relations : eight new practices for the PR professional
by 
Breakenridge, Deirdre.
Format: 
Books
Publication Date 
2012
Excerpt: 
; change agent -- The future of pr and social media.
Available: Copies:
8. 
Cover image for The handbook of strategic public relations and integrated communications
The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
, Elliot S. Schreiber -- Industries and organizations: The automotive industry: A race to the future / Ray
Available: Copies:
9. 
Cover image for Creativity in public relations
Creativity in public relations
Creativity in public relations
by 
Green, Andy, 1958-
Format: 
Books
Publication Date 
2010
Excerpt: 
Thoughts on Impropaganda --Chapter 18: The Future of Creativity -- The Creative Range -- The Information
Available: Copies:
10. 
Cover image for PR - a persuasive industry? : spin, public relations, and the shaping of the modern media
PR - a persuasive industry? : spin, public relations, and the shaping of the modern media
PR - a persuasive industry? : spin, public relations, and the shaping of the modern media
by 
Morris, Trevor.
Format: 
Books
Publication Date 
2008
Excerpt: 
is it good for us? -- 14. The future of PR -- 15. In defence of PR.
Available: Copies:
11. 
Cover image for International public relations : negotiating culture, identity, and power
International public relations : negotiating culture, identity, and power
International public relations : negotiating culture, identity, and power
by 
Curtin, Patricia A. (Patricia Ann), 1955-
Format: 
Books
Publication Date 
2007
Excerpt: 
considerations in global practice -- The future of international public relations practice.
Available: Copies:
12. 
Cover image for Rethinking public relations : PR propaganda and democracy
Rethinking public relations : PR propaganda and democracy
Rethinking public relations : PR propaganda and democracy
by 
Moloney, Kevin, 1943-
Format: 
Books
Publication Date 
2006
Excerpt: 
A great Niagara of PR -- PR from top to bottom -- A future with PR -- PR and propaganda -- PR
Available: Copies:
13. 
Cover image for Today's public relations : an introduction
Today's public relations : an introduction
Today's public relations : an introduction
by 
Heath, Robert L. (Robert Lawrence), 1941-
Format: 
Books
Publication Date 
2006
Excerpt: 
, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public
Available: Copies:
14. 
Cover image for This is PR : the realities of public relations
This is PR : the realities of public relations
This is PR : the realities of public relations
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2004
Excerpt: 
Public relations: role, origins and trends affecting the future -- PR Roles and Specialties 2. PR
Available: Copies:
15. 
Cover image for This is PR : the realities of public relations
This is PR : the realities of public relations
This is PR : the realities of public relations
by 
Newsom, Doug.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=004032422&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1993
Excerpt: 
's Origins and Evolution. 3. PR's Future -- pt. 2. Research For PR. 4. Research for Backgrounding and
Available: Copies:
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