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Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

Scott, David Meerman, author.

Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html
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Publication Date

2015

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Planning and managing public relations campaigns : a strategic approach

Gregory, Anne, 1953-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-d.html

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Books

Publication Date

2010

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Public relations : principles and practice

Kitchen, Philip J.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1301/97005338-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/97005338-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1301/97005338-d.html

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Books

Publication Date

2010

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Putting the public back in public relations : how social media is reinventing the aging business of PR

Solis, Brian.

Kazalo vsebine http://catdir.loc.gov/catdir/toc/fy0904/2008041937.html

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Books

Publication Date

2010 2009

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Risk issues and crisis management in public relations : a casebook of best practice

Regester, Michael.

Table of contents Kostenfrei
Inhaltsverzeichnis
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0837/2008006549-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017122966&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

2008

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Becoming a public relations writer : a writing process workbook for the profession

Smith, Ronald D., 1948-

Table of contents only http://www.loc.gov/catdir/toc/ecip0719/2007021602.html

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Publication Date

2008

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Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

Scott, David Meerman.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html

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Books

Publication Date

2007

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Reputation management : the key to successful public relations and corporate communication

Doorley, John.

Table of contents http://catdir.loc.gov/catdir/toc/fy0713/2007297462.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0743/2007297462-d.html

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Publication Date

2007

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The public relations writer's handbook : the digital age

Aronson, Merry.

Table of contents only http://www.loc.gov/catdir/toc/ecip077/2006101785.html

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Publication Date

2007

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10.

Public relations disasters : talespin--inside stories and lessons learnt

McCusker, Gerry, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html

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Books

Publication Date

2006 2005

Excerpt:

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11.

Gaining influence in public relations : the role of resistance in practice

Berger, Bruce K.

Table of contents only http://www.loc.gov/catdir/enhancements/fy0629/2005049943-t.html

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Books

Publication Date

2006

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12.

Effective personal communication skills for public relations

Green, Andy, 1958-

Books24x7 http://www.books24x7.com/marc.asp?bookid=12542
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=174415
MyiLibrary http://www.myilibrary.com?id=72851
MyiLibrary, Table of contents http://www.myilibrary.com?id=72851&ref=toc
Table of contents http://catdir.loc.gov/catdir/toc/ecip0610/2006008147.html

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Electronic Resources

Publication Date

2006

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0610/2006008147.html">http://catdir

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13.

Effective public relations

Cutlip, Scott M.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html

Format:

Books

Publication Date

2006

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html">http://catdir

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14.

No such thing as over-exposure : inside the life and celebrity of Donald Trump

Slater, Robert, 1943-2014.

Table of contents http://catdir.loc.gov/catdir/toc/fy053/2004116294.html

Format:

Books

Publication Date

2005

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy053/2004116294.html">http://catdir

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15.

Public relations writing : form & style.

Newsom, Doug.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-d.html
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Publication Date

2005

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16.

Effective writing skills for public relations

Foster, John, 1926-

Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005000863.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2005000863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005000863-d.html

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Publication Date

2005

Excerpt:

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17.

Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value

Haywood, Roger, 1939-

Table of contents http://www.loc.gov/catdir/toc/ecip0510/2005009330.html

Format:

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Publication Date

2005

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0510/2005009330.html">http://www

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18.

Public relations : contemporary issues and techniques

Baines, Paul, 1973-

Table of contents http://catdir.loc.gov/catdir/toc/els041/2003064167.html

Format:

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Publication Date

2004

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/els041/2003064167.html">http://catdir

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19.

Corporate communications : a 21st century primer

Fernandez, Joseph, 1968-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html

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Publication Date

2004

Excerpt:

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20.

What's keeping your customers up at night? : close more deals by selling to your client's pain

Cody, Steven.

Publisher description http://www.loc.gov/catdir/description/mh031/2002154748.html
Publisher description http://www.loc.gov/catdir/description/mh031/2002154748.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2002154748.html

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Publication Date

2003

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21.

Deconstructing public relations : public relations criticism

Mickey, Thomas J.

Table of contents http://www.loc.gov/catdir/toc/fy033/2001054848.html

Format:

Books

Publication Date

2003

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/fy033/2001054848.html">http://www

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22.

Essentials of effective public relations for Sub-Saharan Africa

Cutlip, Scott M.

Table of contents http://catdir.loc.gov/catdir/toc/fy0607/2005447770.html

Format:

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Publication Date

2002

Excerpt:

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23.

The fall of advertising and the rise of PR

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html

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Publication Date

2002

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24.

The consultant's guide to publicity : how to make a name for yourself by promoting your expertise

Franklin, Reece A.

Table of Contents http://www.loc.gov/catdir/toc/onix01/95045913.html
Publisher description http://www.loc.gov/catdir/description/wiley031/95045913.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley041/95045913.html

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Publication Date

1996

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