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The handbook of strategic public relations and integrated communications

Caywood, Clarke L., 1947-

Format:

Books

Publication Date

2012

Excerpt:

: your employees / Keith Burton -- Consumer insight in a digital age / Geraldine Henderson -- Marketing

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Creativity in public relations

Green, Andy, 1958-

Format:

Books

Publication Date

2010

Excerpt:

Being Consulted -- Obtain Valuable Market Intelligence and Insight -- Create Super-Advocates for Your

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Deconstructing public relations : public relations criticism

Mickey, Thomas J.

Table of contents http://www.loc.gov/catdir/toc/fy033/2001054848.html

Format:

Books

Publication Date

2003

Excerpt:

demystifies the act of deconstruction and shows how it can give insight into the theory and practice of public

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Winning PR in the wired world : powerful communications strategies for the noisy digital space

Middleberg, Don.

Format:

Books

Publication Date

2001

Excerpt:

communications today." "Readers will gain insight into the benefits of combining online and offline tactics and

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New insights into communication and public relations

Mersham, G. M. (Gary Malcolm), 1949-

Format:

Books

Publication Date

1999

Excerpt:

New insights into communication and public relations / Mersham, G. M. (Gary Malcolm), 1949-

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