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Travel and tourism public relations : an introductory guide for hospitality managers

Deuschl, Dennis E.

Format:

Books

Publication Date

2006

Excerpt:

Travel and tourism public relations : an introductory guide for hospitality managers / Deuschl

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Planning and managing public relations campaigns : a strategic approach

Gregory, Anne, 1953-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-d.html

Format:

Books

Publication Date

2010

Excerpt:

and managers who want to have a step-by-step guide to the planning and management process.

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Putting the public back in public relations : how social media is reinventing the aging business of PR

Solis, Brian.

Kazalo vsebine http://catdir.loc.gov/catdir/toc/fy0904/2008041937.html

Format:

Books

Publication Date

2010 2009

Excerpt:

"marketing" roles -- Community managers and customer service 2.0 -- Socialization of communication and

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An overview of the public relations function

Bowen, Shannon A.

Format:

Books

Publication Date

2010

Excerpt:

managers need to know in order to master the function quickly and effectively. Throughout the text, we

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Effective public relations

Cutlip, Scott M.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html

Format:

Books

Publication Date

2006

Excerpt:

-- What Roles Research Tells Us -- Technicians Versus Managers -- Environmental Influences -- Scanning and

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