Publicity, newsletters, and press releases / Baverstock, Alison.

Oxford University Press south Africa,

approaches. Situational Judgement Tests and sample press releases, presented as online resources, also

Oxford University Press south Africa,

such as leaded memos, unfair treatment by the press, and negative rumors, and focuses on practical

Oxford University Press southern Africa,

FT Press,

Career Press,

-- Yes, the media are still important -- Press releases and the journalistic black hole -- The old rules

Oxford University Press,

Oxford University Press southern Africa,

Business Expert Press,

Oxford University Press Southern Africa,

-- Parts of the Function -- Publicity -- Advertising -- Press Agentry -- Public Affairs -- Issues

Harvard Business School Press ; Society for Human Resource Management,

for the press -- Captions: how to handle them -- What editing is all about -- Skills and styles for

-- Writing reports and proposals -- Writing press releases -- Writing feature articles -- Event management

Zebra Press,

New Millennium Press,

International Thomson Business Press,