Search Results for Publicity.

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19 Results Found

0000000000000000000IIE

Publicity, newsletters, and press releases

Baverstock, Alison.

Format:

Books

Publication Date

2002

Excerpt:

Publicity, newsletters, and press releases / Baverstock, Alison.

Available: Copies:

Promotion : advertising, publicity, personal selling, sales promotion

Stanley, Richard E.

Format:

Books

Publication Date

1982

Excerpt:

Promotion : advertising, publicity, personal selling, sales promotion / Stanley, Richard E.

Available: Copies:

Getting attention : leading-edge lessons for publicity and marketing

Kohl, Susan, 1959-

Format:

Books

Publication Date

2000

Excerpt:

Getting attention : leading-edge lessons for publicity and marketing / Kohl, Susan, 1959-

Available: Copies:

Strategic planning for public relations

Smith, Ronald D., 1948- author.

Format:

Books

Publication Date

2017

Excerpt:

: Publicity; Newsworthy information; Generating news; News peg; Transparent communication -- Media theory and

Available: Copies:

Becoming a public relations writer : a writing workbook for emerging and established media

Smith, Ronald D., 1948-

Format:

Books

Publication Date

2012

Excerpt:

Publicity.

Available: Copies:

Rethinking reputation : how PR trumps marketing and advertising in the new media world

Seitel, Fraser P.

Format:

Books

Publication Date

2012

Excerpt:

Internet in publicity.

Available: Copies:

Be your own best publicist : how to use PR techniques to get noticed, hired, and rewarded at work

Kleiman, Jessica.

Format:

Books

Publication Date

2011

Excerpt:

Publicity.

Available: Copies:

Public relations writing : form and style

Newsom, Doug.

Format:

Books

Publication Date

2011

Excerpt:

writer -- Defining public relations -- Analyzing, predicting and counseling -- Advertising, publicity and

Available: Copies:

PR therapy : ignite your passion for promoting your products, services, and even yourself!

Blakely, Robin.

Format:

Books

Publication Date

2009

Excerpt:

Publicity.

Available: Copies:

10.

Becoming a public relations writer : a writing process workbook for the profession

Smith, Ronald D., 1948-

Table of contents only http://www.loc.gov/catdir/toc/ecip0719/2007021602.html

Format:

Books

Publication Date

2008

Excerpt:

Publicity.

Available: Copies:

11.

The public relations writer's handbook : the digital age

Aronson, Merry.

Table of contents only http://www.loc.gov/catdir/toc/ecip077/2006101785.html

Format:

Books

Publication Date

2007

Excerpt:

Publicity.

Available: Copies:

12.

Public relations disasters : talespin--inside stories and lessons learnt

McCusker, Gerry, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html

Format:

Books

Publication Date

2006 2005

Excerpt:

casualty of PR war -- Publicity -- Falling fowl of public opinion -- Public opinion -- The offal truth

Available: Copies:

13.

Effective public relations

Cutlip, Scott M.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html

Format:

Books

Publication Date

2006

Excerpt:

-- Parts of the Function -- Publicity -- Advertising -- Press Agentry -- Public Affairs -- Issues

Available: Copies:

14.

Today's public relations : an introduction

Heath, Robert L. (Robert Lawrence), 1941-

Format:

Books

Publication Date

2006

Excerpt:

-- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity

Available: Copies:

15.

The fall of advertising and the rise of PR

Ries, Al.

Format:

Books

Publication Date

2002

Excerpt:

Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top

Available: Copies:

16.

The fall of advertising and the rise of PR

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html

Format:

Books

Publication Date

2002

Excerpt:

Available: Copies:

17.

Public communication campaigns

Atkin, Charles K.

Format:

Books

Publication Date

2000

Excerpt:

Publicity.

Available: Copies:

18.

Perfect PR

Maitland, Iain.

Format:

Books

Publication Date

1999

Excerpt:

Publicity.

Available: Copies:

19.

Public relations in action

Reilly, Robert T.

Format:

Books

Publication Date

1987

Excerpt:

Publicity.

Available: Copies:

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