Corporate reputation, the brand & the bottom line : powerful proven communication strategies

Reputation management : the key to successful public relations and corporate communication /

Reputation management : the key to successful public relations and corporate communication /

Rethinking reputation : how PR trumps marketing and advertising in the new media world / Seitel

Reputation management : the key to successful public relations and corporate communication /

Reputation management : the key to successful public relations and corporate communication /

-- Corporate image, reputation and identity -- Public relations, propaganda and the psychology of persuasion

women's activism / C. Kay Weaver -- 6.Celebrity, gender and reputation management at the BBC / Jane

reputation management in Ancient Rome / Christian Schnee -- 10.The utilization of public relations to avoid

communication -- Stakeholder and reputation management -- Public relations and marketing -- Public relations and

-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: Reputation task force member

management: Building and maintaining reputation through communications / Craig E. Carroll, Stephen A. Greyser

-- Reputation management -- Crisis management : public relations centre stage -- Corporate social responsibility

reputation, government relations and community communications, as well as drawing on expertise of legal

of blogs for marketing and pr -- Monitor blogs: your organization's reputation depends on it

: Risk, Risk Everywhere -- Ch. 10. Brand Equity and Organizational Reputation -- Vignettes: Proactive

responsibility, stakeholders -- Politics, corporate PR, campaigning -- Markets, branding, reputation -- Media

reputation -- Smear campaigns -- Virgin sullied but reputation intact -- Soundbites -- When the chips are

, reputation and identity.

: pronunciation matters -- Principles of presentation -- The words for IT -- Tone-the linchpin of reputation

Managing corporate reputations / Jolly, Adam.