CEOs and other business leaders. This fourth edition is updated throughout, including: new social media

social media -- Public relations and democracy -- Community and society: corporate social responsibility

Reputation management -- Ethics and communication -- Media relations -- Social media

relations and placement -- Chapter 6. Writing for web and social media. -- Chapter 7. News releases and

. Tactics: The Internet and Social Media -- Preparing Materials for Mass Media -- Radio and Television

public relations: The unseen power / Scott M. Cutlip and Brent Baker -- Ethics: Grounding the promotional

social responsibility -- Chapter 11: PR and ethics -- Chapter 12: PR and the future -- Further Reading

Reputation management -- Ethics and communication -- Media relations -- Social media

-- Reputation management -- Crisis management : public relations centre stage -- Corporate social responsibility

-- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast

-- 16.Ethics and the Public Relations Management Process / Mel Powell -- 17.Corporate Social

propaganda in the UK -- Can PR and democracy co-exist? -- Is PR damaging democracy? -- Ethics, social

's Ethical and Legal Environment. 7. Persuasion and Communication Theories. 8. PR Ethics and Social