The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs

The new rules of marketing & PR : how to use social media, online video, mobile applications

Social media and public relations : eight new practices for the PR professional / Breakenridge

Share this : the social media handbook for PR professionals / Waddington, Stephen.

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs

Putting the public back in public relations : how social media is reinventing the aging business of

Public relations and the social web : how to use social media and Web 2.0 in communications / Brown

social media / Cambie, Silvia.

CEOs and other business leaders. This fourth edition is updated throughout, including: new social media

-based and social media. As a leader in teaching public relations strategy, this text is ideal for students

discipline, from media relations and content creation through to social media and influencer marketing

media; Social media -- Planning example 7B: Selecting organizational and social media tactics -- Earned

social media -- Public relations and democracy -- Community and society: corporate social responsibility

includes an entire chapter devoted to writing for social media.

Reputation management -- Ethics and communication -- Media relations -- Social media

relations and placement -- Chapter 6. Writing for web and social media. -- Chapter 7. News releases and

-- Working with the media -- Developing a media toolkit -- Social media -- Effective listening -- Effective

. Tactics: The Internet and Social Media -- Preparing Materials for Mass Media -- Radio and Television

Becoming a public relations writer : a writing workbook for emerging and established media / Smith

present a PR proposal -- Chapter 5: PR media skills -- Chapter 6: PR events -- Chapter 7: PR in the online

Social media.

and Craig Wirth -- Digital communities: Social media in action / Richard Edelman, Robert Holdheim

and converged traditional media -- Social media -- Writing for social media -- Uses of social media

-- Public relations and social media -- Crisis management -- Launching a career.

Reputation management -- Ethics and communication -- Media relations -- Social media

(but not too loudly) -- Brush up on your social (media) studies -- Gratification doesn't have to be

sacred truth / Steve Mackey -- Bubble wrap: social media, public relations, culture and society / Kristin

Technology -- The Qualities of the Creative Social Media Champion -- The Inevitable Brickbats, Whatever Way

, & online media to reach buyers directly / Scott, David Meerman.

relations -- Role of the public relations practitioner -- Media context of contemporary public relations and

responsibility, stakeholders -- Politics, corporate PR, campaigning -- Markets, branding, reputation -- Media

Management of PR Work. 11. Communication Channels and Media. 12. Tactics and Techniques: Details That Make PR