planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

) -- Advertising on social media -- Ethics and regulation of social media advertising (SMA) -- Digital advertising

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

-- Evaluation of media: television and radio -- Evaluation of media: magazines and newspapers -- Support media

creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising

communication planning and campaign tactics -- Chapter 3. Advertising -- Chapter 4. Advertising media and media

Relations -- Digital Media -- 20. Regulation of Advertising and Promotion -- Self-Regulation -- Self

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity