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1. 
Cover image for Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
in the post-digital era? -- Advertising agencies in evolution -- Agency operations and the challenges
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2. 
Cover image for The 22 irrefutable laws of advertising (and when to violate them)
by 
Newman, Michael.
Format: 
Books
Publication Date 
2004
Excerpt: 
O'Sullivan) -- The Law of Evolution (David Lubars) -- The Outlaw (MT Rainey) -- The Law of Deadlines
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3. 
Cover image for Advertising and sales promotion strategy
by 
Tellis, Gerard J., 1950-
Format: 
Books
Publication Date 
1998 1997
Excerpt: 
Introduction to Advertising and Sales Promotion. Evolution of Advertising and Sales Promotion as
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