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Promotional management

Govoni, Norman A. P.

Format:

Books

Publication Date

1986

Excerpt:

Promotional management / Govoni, Norman A. P.

Available: Copies:

Strategic advertising management

Percy, Larry.

Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html

Format:

Books

Publication Date

2009

Excerpt:

Strategic advertising management / Percy, Larry.

Available: Copies:

Strategic advertising management

Percy, Larry.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html

Format:

Books

Publication Date

2005

Excerpt:

Strategic advertising management / Percy, Larry.

Available: Copies:

Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

Advertising communications & promotion management / Rossiter, John R.

Available: Copies:

Advertising, promotion, and supplemental aspects of integrated marketing communications

Shimp, Terence A.

Inhaltsverzeichnis
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Excerpt:

Shimp, Terence A. Promotion management & marketing communications.

Available: Copies:

Integrated marketing communication

Mulder, D. (Dalmé)

Format:

Books

Publication Date

2025

Excerpt:

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

Available: Copies:

Advertising & promotion

Hackley, Christopher E., author.

Format:

Books

Publication Date

2021

Excerpt:

strategic brand management process and communication planning -- IMC planning -- Limitations to IMC -- The

Available: Copies:

Integrated marketing communication

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

Available: Copies:

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2014

Excerpt:

advertising management -- Effective and creative ad messages -- Endorsers and message appeals in advertising

Available: Copies:

10.

Advertising and sales promotion

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

planning -- Chapter 5. Personal selling -- Chapter 6. Public relations and word-of-mouth management

Available: Copies:

11.

Promo 2

O'Guinn, Thomas.

Format:

Books

Publication Date

2013

Excerpt:

Sales promotion -- Management.

Available: Copies:

12.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Effectiveness -- PART 4 SALES PROMOTION MANAGEMENT. 18 Sales Promotion Overview and the Role of Trade Promotion

Available: Copies:

13.

Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

Available: Copies:

14.

Integrated marketing communications in advertising and promotion

Shimp, Terence A.

Format:

Books

Publication Date

2010

Excerpt:

-of-mouth management -- Event and cause sponsorships -- Signage and point of purchase communications -- Ethical

Available: Copies:

15.

How to market, advertise, and promote your business or service in your own backyard

Egelhoff, Tom.

Format:

Books

Publication Date

2008

Excerpt:

New business enterprises -- Management.

Available: Copies:

16.

Magnetic selling : develop the charm and charisma that attract customers and maximize sales

Bly, Robert W.

Format:

Books

Publication Date

2006

Excerpt:

American Management Association,

Available: Copies:

17.

Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

Integriertes Management.

Available: Copies:

18.

Marketing communications : contexts, strategies, and applications

Fill, Chris.

Format:

Books

Publication Date

2002

Excerpt:

management (KAM) ; Corporate reputaion/identity/image ; Internet strategies ; Sales promotion ; Video

Available: Copies:

19.

Advertising and sales promotion strategy

Tellis, Gerard J., 1950-

Inhaltsverzeichnis Advertising and sales promotion strategy

Format:

Books

Publication Date

1998 1997

Excerpt:

Marketing -- Management.

Available: Copies:

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