18 Results Found
000000000000000000IIE
by
Mulder, D. (Dalmé)
Format:
Books
Publication Date
2025
Excerpt:
planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion
2.
by
Hackley, Christopher E., author.
Format:
Books
Publication Date
2021
Excerpt:
planning. Buying and earning advertising audiences under convergence -- Media planning - key tasks -- Media
by
Van Heerden, Neels, 1957-
Format:
Books
Publication Date
2019
Excerpt:
planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion
4.
by
Hackley, Christopher E., author.
Format:
Books
Publication Date
2015
Excerpt:
marketing communications planning -- Advertising agencies : organising creative work -- Strategy and
5.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2015
Excerpt:
: planning and development -- Creative strategy: implementation and evaluation -- Media planning and strategy
6.
by
Shimp, Terence A.
Format:
Books
Publication Date
2014
Excerpt:
media -- Advertising media: planning and analysis -- Measuring ad message effectiveness -- pt. 4. Sales
7.
by
Koekemoer, Ludi.
Format:
Books
Publication Date
2014
Excerpt:
communication planning and campaign tactics -- Chapter 3. Advertising -- Chapter 4. Advertising media and media
8.
by
Shimp, Terence A.
Format:
Books
Publication Date
2013
Excerpt:
FUNDAMENTAL IMC PLANNING BACKGROUND AND DECISIONS. 5 Segmentation and Targeting in IMC -- 6 The Communications
9.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2012 2011
Excerpt:
making -- 7. Planning for IMC -- 8. Establishing objectives and budgeting for IMC program -- 9. Message
by
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format:
Books
Publication Date
2010
Excerpt:
Introduction to integrated marketing communication -- Integrated marketing communication planning
11.
by
Shimp, Terence A.
Format:
Books
Publication Date
2010
Excerpt:
message effectiveness -- Advertising media : planning and analysis -- Traditional advertising media
12.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2009
Excerpt:
the Integrated marketing Communications Program Chapter 8: Creative Strategy: Planning and Development
13.
by
Percy, Larry.
Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html
Format:
Books
Publication Date
2009
Excerpt:
Strategic planning.
14.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2007
Excerpt:
evaluation -- 10. Media planning and strategy -- 11. Evaluation of broadcast media -- 12. Evaluation of print
15.
by
Percy, Larry.
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html
Format:
Books
Publication Date
2005
Excerpt:
Strategic planning.
16.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2004
Excerpt:
: Implementation and Evaluation -- Ch. 10. Media Planning and Strategy -- Ch. 11. Evaluation of Broadcast Media
17.
by
Shimp, Terence A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Format:
Books
Publication Date
2003
Excerpt:
-- Media planning and analysis -- Overview of sales promotion management -- Trade-oriented sales promotion
18.
by
Tellis, Gerard J., 1950-
Inhaltsverzeichnis Advertising and sales promotion strategy
Format:
Books
Publication Date
1998 1997
Excerpt:
Promotions -- Planning Advertising and Sales Promotion. Setting Goals for Advertising and Sales Promotion.
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