9 Results Found
000000000IIE
1.
by
Hackley, Christopher E., author.
Format:
Books
Publication Date
2021
Excerpt:
Advertising -- Social aspects.
2.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2015
Excerpt:
-- Evaluation of media: television and radio -- Evaluation of media: magazines and newspapers -- Support media
3.
by
Shimp, Terence A.
Format:
Books
Publication Date
2014
Excerpt:
-- Traditional advertising media -- Online and mobile advertising -- Social media -- Direct marketing and other
4.
by
Shimp, Terence A.
Format:
Books
Publication Date
2013
Excerpt:
Advertising -- 12 Traditional Ad Media -- 13 Online and Mobile Advertising -- 14 Social Media -- 15 Direct
5.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2012
Excerpt:
International Advertising -- Agency Selection -- Advertising Research -- Creative Decisions -- Media Selection
6.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2012 2011
Excerpt:
strategy and execution -- 10. Media and contact strategy -- 11. Media choices: evaluating media options
7.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2009
Excerpt:
Chapter 11: Evaluation of Broadcast Media Chapter 12: Evaluation of Print Media Chapter 13: Support Media
8.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2007
Excerpt:
media -- 13. Support media -- 14. Direct marketing -- 15. Internet and interactive media -- 16. Sales
9.
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2004
Excerpt:
: Implementation and Evaluation -- Ch. 10. Media Planning and Strategy -- Ch. 11. Evaluation of Broadcast Media
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