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1.

Social media marketing for Small Businesses

by

Rudansky-Kloppers, S

Format:

Books

Publication Date

2025

Available: Copies:

2.

Social media marketing

by

Tuten, Tracy L., 1967- author.

Format:

Books

Publication Date

2024

Available: Copies:

3.

Digital analytics for marketing

by

Sponder, Marshall, author.

Format:

Books

Publication Date

2024

Available: Copies:

4.

Social media marketing : a strategic approach.

by

Zahay, Debra L., author.

Format:

Books

Publication Date

2021

Available: Copies:

5.

Social media : a critical introduction

by

Fuchs, Christian, 1976- author.

Format:

Books

Publication Date

2021

Available: Copies:

6.

Social media marketing

by

Tuten, Tracy L., 1967- author.

Format:

Books

Publication Date

2019 2017

Available: Copies:

7.

Social media marketing : theories & applications

by

Dahl, Stephan, author.

Companion website http://study.sagepub.com/businessandmanagement

Format:

Books

Publication Date

2018

Available: Copies:

8.

Digital marketing analytics : making sense of consumer data in a digital world

by

Hemann, Chuck, author.

Format:

Books

Publication Date

2018

Available: Copies:

9.

Social media : a critical introduction

by

Fuchs, Christian, 1976- author.

Format:

Books

Publication Date

2017 2014

Available: Copies:

10.

Social media marketing : a strategic approach

by

Barker, Melissa S., author.

Format:

Books

Publication Date

2017

Available: Copies:

11.

Marketing with social media : 10 easy steps to success for business

by

Coles, Linda author.

Format:

Books

Publication Date

2015

Available: Copies:

12.

Transcultural communication

by

Hepp, Andreas, author.

Cover image http://catalogimages.wiley.com/images/db/jimages/9780470673935.jpg

Format:

Books

Publication Date

2015

Available: Copies:

13.

Social media marketing

by

Tuten, Tracy L., 1967- author.

Format:

Books

Publication Date

2015

Available: Copies:

14.

Social media marketing : theories & applications

by

Dahl, Stephan, author.

Format:

Books

Publication Date

2015

Available: Copies:

15.

Social media marketing

by

Tuten, Tracy L., 1967- author.

Format:

Books

Publication Date

2014

Available: Copies:

16.

Brand media strategy : integrated communications planning in the digital era

by

Young, Antony, 1964-

Format:

Books

Publication Date

2014

Available: Copies:

17.

The best digital marketing campaigns in the world II

by

Ryan, Damian, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live

Format:

Books

Publication Date

2014

Available: Copies:

18.

Social media intelligence

by

Moe, Wendy.

Format:

Books

Publication Date

2014

Available: Copies:

19.

Social media, social genres : making sense of the ordinary

by

Lomborg, Stine, 1982- author.

Format:

Books

Publication Date

2014

Available: Copies:

20.

Cyberactivism on the participatory web

by

McCaughey, Martha, 1966-

Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781315885797

Format:

Electronic Resources

Publication Date

2014

Available: Copies:

21.

Mendeley : crowd-sourced reference and citation management in the information era

by

Raubenheimer, Jacques.

Format:

Books

Publication Date

2014

Available: Copies:

22.

The art of social media : power tips for power users

by

Kawasaki, Guy, 1954- author.

Format:

Books

Publication Date

2014

Available: Copies:

23.

Social media explained : untangling the world's most misunderstood business trend

by

Schaefer, Mark W.

Format:

Books

Publication Date

2014

Available: Copies:

24.

The social media manifesto : a guide to using social technology to build a successful business

by

Hallam, Jed.

Format:

Books

Publication Date

2013

Available: Copies:

25.

The plugged-in professor : tips and techniques for teaching with social media

by

Ferris, Sharmila Pixy, editor.

Format:

Books

Publication Date

2013

Available: Copies:

26.

Social media for journalists : principles & practice

by

Knight, Megan, author.

Format:

Books

Publication Date

2013

Available: Copies:

27.

The participatory cultures handbook

by

Delwiche, Aaron Alan.

Format:

Books

Publication Date

2013

Available: Copies:

28.

Digital media and society : an introduction

by

Athique, Adrian.

Format:

Books

Publication Date

2013

Available: Copies:

29.

Going social : excite customers, generate buzz, and energize your brand with the power of social media

by

Goldman, Jeremy.

Format:

Books

Publication Date

2013

Available: Copies:

30.

Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher.

by

Barker, Melissa S.

Format:

Books

Publication Date

2013

Available: Copies:

31.

Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computing

by

Shelton, Ted, 1966-

Format:

Books

Publication Date

2013

Available: Copies:

32.

The science of marketing : when to tweet, what to post, how to blog, and other proven strategies

by

Zarrella, Dan.

Format:

Books

Publication Date

2013

Available: Copies:

33.

Job searching with social media for dummies

by

Waldman, Joshua.

Format:

Books

Publication Date

2013

Available: Copies:

34.

Sustainability, participation & culture in communication theory and praxis

by

Servaes, Jan, 1952- editor.

Format:

Electronic Resources

Publication Date

2013

Available: Copies:

35.

Winning the story wars : why those who tell--and live--the best stories will rule the future

by

Sachs, Jonah, author.

Format:

Books

Publication Date

2012

Available: Copies:

36.

Net smart : how to thrive online

by

Rheingold, Howard.

ebrary http://site.ebrary.com/id/10537983
http://mitpress-ebooks.mit.edu/product/net-smart

Format:

Books

Publication Date

2012

Available: Copies:

37.

Sport beyond television : the internet, digital media and the rise of networked media sport

by

Hutchins, Brett, 1973-

Format:

Books

Publication Date

2012

Available: Copies:

38.

Digital futures for cultural and media studies

by

Hartley, John, 1948-

Format:

Books

Publication Date

2012

Available: Copies:

39.

101 social media tactics for nonprofits : a field guide

by

Mathos, Melanie, 1979-

Format:

Books

Publication Date

2012

Available: Copies:

40.

Music, social media and global mobility : MySpace, Facebook, YouTube

by

Mj²s, Ole J.

Format:

Books

Publication Date

2012

Available: Copies:

41.

Internet and surveillance : the challenges of Web 2.0 and social media

by

Fuchs, Christian, 1976-

Format:

Books

Publication Date

2012

Available: Copies:

42.

Social media and public relations : eight new practices for the PR professional

by

Breakenridge, Deirdre.

Format:

Books

Publication Date

2012

Available: Copies:

43.

Social media, crisis communication, and emergency management : leveraging Web 2.0 technologies

by

White, Connie M.

Format:

Books

Publication Date

2012

Available: Copies:

44.

Social media analytics : effective tools for building, intrepreting, and using metrics

by

Sponder, Marshall.

Format:

Books

Publication Date

2012

Available: Copies:

45.

Share this : the social media handbook for PR professionals

by

Waddington, Stephen.

Format:

Books

Publication Date

2012

Available: Copies:

46.

Heritage and social media : understanding heritage in a participatory culture

by

Giaccardi, Elisa.

Format:

Books

Publication Date

2012

Available: Copies:

47.

Engagement marketing : how small business wins in a socially connected world

by

Goodman, Gail F., 1960-

Format:

Books

Publication Date

2012

Available: Copies:

48.

Rethinking reputation : how PR trumps marketing and advertising in the new media world

by

Seitel, Fraser P.

Format:

Books

Publication Date

2012

Available: Copies:

49.

The conversation company : boost your business through culture, people and social media

by

Van Belleghem, Steven.

Format:

Books

Publication Date

2012

Available: Copies:

50.

Social media and brand wareness

by

Strydom, Esti.

Format:

Manuscript

Publication Date

2012

Available: Copies:

51.

Cover image for Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

by

Veitch, Emily Frances.

Format:

Manuscript

Publication Date

2012

Available: Copies:

52.

Get up to speed with online marketing : how to use websites, blogs, social networking and much more

by

Reed, Jon, 1971-

Format:

Books

Publication Date

2011

Available: Copies:

53.

Online marketing : a user's manual

by

Newlands, Murray.

Format:

Books

Publication Date

2011

Available: Copies:

54.

Web 2.0

by

Han, Sam, 1984-

Format:

Books

Publication Date

2011

Available: Copies:

55.

Cover image for Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships

Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships

by

Gillin, Paul.

Format:

Books

Publication Date

2011

Available: Copies:

56.

The social media marketing book

by

Zarrella, Dan.

View this book online, via DawsonERA, both on- and off-campus
This title is also available as an eBook. Click here.
View this book online, via DawsonERA, both on- and off-campus
This title is also available in print. Click here.

Format:

Books

Publication Date

2010

Available: Copies:

57.

The handbook of online and social media research : tools and techniques for market researchers

by

Poynter, Ray.

Cover image http://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg

Format:

Books

Publication Date

2010

Available: Copies:

58.

Blog theory : feedback and capture in the circuits of drive

by

Dean, Jodi, 1962-

Format:

Books

Publication Date

2010

Available: Copies:

59.

LGBT identity and online new media

by

Pullen, Christopher, 1959-

Format:

Books

Publication Date

2010

Available: Copies:

60.

Social media for trainers : techniques for enhancing and extending learning

by

Bozarth, Jane, 1961-

Format:

Books

Publication Date

2010

Available: Copies:

61.

Brand media strategy : integrated communications planning in the digital era

by

Young, Antony, 1964-

Format:

Books

Publication Date

2010

Available: Copies:

62.

Socialnomics : how social media transforms the way we live and do business

by

Qualman, Erik, 1972-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2009

Available: Copies:

63.

SocialCorp : social media goes corporate

by

Postman, Joel.

Format:

Books

Publication Date

2009

Available: Copies:

64.

New new media

by

Levinson, Paul.

Format:

Books

Publication Date

2009

Available: Copies:

65.

Online public relations : a practical guide to developing an online strategy in the world of social media

by

Phillips, David.

Format:

Regular print

Publication Date

2009

Available: Copies:

66.

International communications strategy : developments in cross-cultural communications, PR and social media

by

Cambie, Silvia.

Format:

Books

Publication Date

2009

Available: Copies:

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