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1. 
Cover image for Social media marketing : theories & applications
by 
Dahl, Stephan, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Consumption in Context: From Exchange to Experience -- ThinkBox: Symbolic Consumption -- The Social Context
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2. 
Cover image for Engagement marketing : how small business wins in a socially connected world
by 
Goodman, Gail F., 1960-
Format: 
Books
Publication Date 
2012
Excerpt: 
's experience of working with thousands of small businesses for over a decade.You'll learn how to attract new
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3. 
Cover image for Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2011
Excerpt: 
extensive experience in this space, the authors' two successful social media books, and more than a decade
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4. 
Cover image for Web 2.0
by 
Han, Sam, 1984-
Format: 
Books
Publication Date 
2011
Excerpt: 
formations : the social ambiance of the Web 2.0 -- The experience of the Web 2.0 : a techno-phenomenology of
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