Foreword to the Second Edition / Mallen Baker -- PART I. STRATEGIC CORPORATE SOCIAL RESPONSIBILITY -- 1. What Is CSR? -- Corporate Social Responsibility -- Corporate Strategy and CSR -- The Evolution of CSR -- The Culture and Context -- A Moral Argument for CSR -- A Rational Argument for CSR -- An Economic Argument for CSR -- Why Is CSR Important? -- Why Is CSR Increasingly Relevant Today? -- Growing Affluence -- Ecological Sustainability -- Globalization -- The Free Flow of Information -- Brands -- Beyond Trends -- Questions for Discussion and Review -- Notes and References -- 2. Corporate Strategy: A Stakeholder Perspective -- What Is Strategy? -- Competing Strategy Perspectives -- The Resources Perspective -- Limitations of the Resources Perspective -- The Industry Perspective -- Limitations of the Industry Perspective -- A Stakeholder Perspective -- Prioritizing Stakeholders -- The Integration of Strategy and CSR -- Combining the Resources and Industry Perspectives -- Integrating CSR -- Strategic CSR -- A CSR Perspective -- Core Operations -- A Stakeholder Perspective -- Medium to Long Term -- A Stakeholder Perspective in Action -- Questions for Discussion and Review -- Notes and References -- 3. How Much Does CSR Matter? -- CSR: A Corporate Responsibility? -- Milton Friedman Versus Charles Handy -- CSR: A Stakeholder Responsibility? -- Do Stakeholders Care? -- Stakeholder Advocacy -- Intention Versus Reality -- The Walmart Conundrum -- Is Walmart Good for Society? -- Prices -- Suppliers -- Jobs -- Competitors -- Quality and Variety -- Walmart Is No. 1...Today -- Walmart and Sustainability -- So How Much Does CSR Matter? -- CSR in Implementation -- Questions for Discussion and Review -- Notes and References -- 4. The Strategic Context of CSR -- CSR Through a Strategic Lens -- Firm Strategy and the CSR Filter -- Competencies -- Strategy -- Structure -- The CSR Filter -- A Firm's Environmental Context -- The Five Driving Forces of CSR -- CSR And Growing Affluence -- CSR And Ecological Sustainability -- CSR and Globalization -- CSR and the Free Flow of Information -- CSR and Brands -- The Market for Social Responsibility -- The CSR Price Premium -- Greenwashing---Abuse of the Market for CSR -- Strategic CSR -- Implementing CSR -- Questions for Discussion and Review -- Notes and References -- 5. Implementation: The Integration of CSR Into Strategy and Culture -- The CSR Threshold -- Variation Among Companies -- Variation Among Industries -- Variation Among Cultures -- CSR--An Integral Aspect of the Firm? -- Implementation: Short to Medium Term -- From the Top Down -- CSR Officer -- CSR Vision -- Measurement and Rewards -- CSR Audit and Report -- Code of Conduct -- CSR Ombudsman -- Organizational Structure -- Implementation: Medium to LOng Term -- Stakeholder Involvement -- Manage the Message -- Corporate Governance -- Corporate Activism -- Implemntation: Building CSR Into the Organizational Culture -- From a Strategic Perspective: Planning -- Form a Firm Perspective: Action -- Questions for Discussion and Review -- Notes and References -- PART II. CSR: Issues and Case Studies -- Part II Structure -- Issues and Case Studies -- 6. Organizational Issues and Case Studies -- Corporate Charters -- Federalization -- Corporate Governance -- Split CEO/Chair -- Employee Relations -- Timberland -- Executive Compensation -- Stock Options -- Shareholder Activism -- SRI Funds -- Social Entrepreneurship -- The Body Shop -- The Corporation -- Primark Versus Marks & Spencer -- Wages -- McDonald's -- Notes and References -- 7. Economic Issues and Case Studies -- Fair Trade -- Starbucks -- Finance -- Citigroup -- Financial Crisis -- Countrywide -- Microfinance -- Grameen Bank -- Patents -- AIDS -- Product Safety -- Monsanto -- Profit -- One Laptop Per Child (OLPC) -- Supply -- Chain Nike -- Notes and References -- 8. Societal Issues and Case Studies -- Accountability -- ISO 26000 -- Compliance -- Paper Versus Plastic -- Environmental -- Sustainability e-waste -- Ethics -- Ethics and Compliance Officers -- Media -- CNN -- NGOs -- Product (RED) -- Religion -- Islamic Finance -- Stakeholder Relations -- Ben & Jerry's -- Notes and References -- Index -- Subject Index -- Company Index.