
Applied strategic marketing
Title:
Applied strategic marketing
Author:
Du Plessis, P. J. (Phillipus Jacobus), 1943-
ISBN:
9780796211286
Personal Author:
Edition:
2nd ed.
Publication Information:
Sandton [South Africa] : Heinemann, 2005.
Physical Description:
502 pages : illustrations ; 24 cm
General Note:
"PowerPoint presentation available at www.heinemann.co.za"--T.p."
Geographic Term: