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1. 
Cover image for Marketing strategy & management
by 
Phillips, Diane M., author.
Format: 
Books
Publication Date 
2023
Excerpt: 
: prioritizing the consumer experience -- Leadership : who is steering this ship? -- Establishing and
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2. 
Cover image for Contemporary strategy analysis
by 
Grant, Robert M., 1948- author.
Format: 
Books
Publication Date 
2022
Excerpt: 
accessible to students from different backgrounds and with varying levels of experience. I achieve this
Available: Copies:
3. 
Cover image for Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
implement research-driven strategic campaigns, drawing on his experience as a professional in the industry
Available: Copies:
4. 
Cover image for Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
book draws on contemporary sociology, anthropology, and social theory, but the authors' wide experience
Available: Copies:
5. 
Cover image for Strategy implementation
by 
Verweire, Kurt.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Delivering the Chateauform' experience -- Direction and goal setting: an explicit service and relationship
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6. 
Cover image for Thinkers 50 strategy : the art and science of strategy creation and execution
by 
Crainer, Stuart, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
have more than 30 years experience as business journalists, editors, authors and ghost writers. Former
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7. 
Cover image for Marketing strategy : the thinking involved
by 
Hill, Mark E., 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
Experience Management (CEM) -- The Consumer Experience-Strategy Considerations -- The First Stream of Thought
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8. 
Cover image for Strategic management : the challenge of creating value
by 
FitzRoy, Peter T.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Experience effect -- Value drivers -- 5.8.Knowledge and intellectual capital -- Types of knowledge
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9. 
Cover image for An introduction to enterprise architecture
by 
Bernard, Scott A., author.
Format: 
Books
Publication Date 
2012
Excerpt: 
An Introduction to Enterprise Architecture is the culmination of several decades of experience that
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by 
Goldman, Geoff.
Format: 
Books
Publication Date 
2010
Excerpt: 
partners? -- A strategy for customer experience from the inside out -- Scenarios: it's not about predicting
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11. 
Cover image for Strategic management of innovation and design
by 
Le Masson, Pascal.
Format: 
Books
Publication Date 
2010
Excerpt: 
. From R&D to RID: missions and organizations of innovative design; 9. Learning from experience
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12. 
Cover image for Hospitality strategic management : concepts and cases
by 
Enz, Cathy A., 1956-
Format: 
Books
Publication Date 
2010
Excerpt: 
through case analysis -- Case 1 The fun ship experience at carnival cruise lines -- Case 2 Building
Available: Copies:
13. 
Cover image for Strategic information systems management
by 
Grant, Kevin, 1968-
Format: 
Books
Publication Date 
2010
Excerpt: 
wealth of experience to make this the complete introduction for twenty first century business --Book
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14. 
Cover image for Strategic human resource management
by 
Analoui, Farhad, 1949-
Format: 
Books
Publication Date 
2007
Excerpt: 
, experience, knowledge management, contribute to the strategic successes of the company. Learning
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15. 
Cover image for Beyond control : managing strategic alignment through corporate dialogue
by 
Lachotzki, Fred.
Format: 
Books
Publication Date 
2005
Excerpt: 
experience that for this to work consistently over time, a dedicated communication infrastructure is needed
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16. 
Cover image for Passionate and profitable : why customer strategies fail and ten steps to do them right
by 
Arussy, Lior.
Format: 
Books
Publication Date 
2005
Excerpt: 
--what defines our total experience? -- Critical choice 4--what customers do we neglect? -- Critical
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17. 
Cover image for Ten rules for strategic innovators : from idea to execution
by 
Govindarajan, Vijay.
Format: 
Books
Publication Date 
2005
Excerpt: 
force -- Why learning from experience is an unnatural act -- How being bold, competitive, or demanding
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18. 
Cover image for 101 marketing strategies for accounting, law, consulting, and professional services firms
by 
Waugh, Troy.
Format: 
Books
Publication Date 
2004
Excerpt: 
's successful experience with selling situations are presented to help professionals grasp the essence of each
Available: Copies:
19. 
Cover image for Making scorecards actionable : balancing strategy and control
by 
Olve, Nils-Göran, 1947-
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
Scorecards 10 Years On -- Fading Fad or Maturing Management?; 2 Scorecards in Use; 3 Skandia's Experience
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20. 
Cover image for Leading the revolution : how to thrive in turbulent times by making innovation a way of life
by 
Hamel, Gary.
Format: 
Books
Publication Date 
2002
Excerpt: 
, even in a chaotic world market. With insight culled from years of experience and packed with practical
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21. 
Cover image for Strategy and the business landscape. core concepts
by 
Ghemawat, Pankaj.
Format: 
Books
Publication Date 
2001
Excerpt: 
illustrated with rich examples, often drawn from the author team's rich professional experience." "This text
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22. 
Cover image for Strategic management and organisational dynamics : the challenge of complexity
by 
Stacey, Ralph D.
Format: 
Books
Publication Date 
2000
Excerpt: 
emphasising the importance of narrative, conversation and learning from one's own experience as the central
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23. 
Cover image for Innovation management : strategies, implementation and profits
by 
Afuah, Allan.
Format: 
Regular print
Publication Date 
1998
Excerpt: 
theme. Drawing from his professional and academic experience, Allan Afuah shows the relationship between
Available: Copies:
24. 
Cover image for The ten keys to successful change management
by 
Pendlebury, John.
Format: 
Books
Publication Date 
1998
Excerpt: 
Drawing on both theory and practical experience, this is an extremely practical guide to
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25. 
Cover image for Leading change
by 
Kotter, John P., 1947-
Format: 
Books
Publication Date 
1996
Excerpt: 
's foremost expert on business leadership distills twenty-five years of experience and wisdom based on lessons
Available: Copies:
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