The social media strategist : build a successful program from the inside out / Barger, Christopher.

-based and social media. As a leader in teaching public relations strategy, this text is ideal for students

book draws on contemporary sociology, anthropology, and social theory, but the authors' wide experience

media; Social media -- Planning example 7B: Selecting organizational and social media tactics -- Earned

's -- Refreshing what made you famous -- Hovis -- What about social media? -- Key takeouts -- Checklist -- 9

Strategies -- Social Media-"Seeding" Strategy -- Marketing Thinking in Practice: Ford Fiesta -- Social Media

Social media -- Marketing.