Title:
Fundamentals of global strategy : a business model approach
Author:
De Kluyver, Cornelis A.
ISBN:
9781606490723
Personal Author:
Edition:
1st ed.
Publication Information:
New York, N.Y. : Business Expert Press, 2010.
Physical Description:
xiv, 256 p. : ill. ; 23 cm.
Series:
Business Expert Press strategic management collection
Strategic management collection.
Contents:
Part I. Understanding globalization -- 1. Competing in a global world -- 2. The globalization of companies and industries -- 3. Generic strategies for global value creation -- 4. Global strategy as business model change -- Part II. Globalizing the business model -- 5. Target markets and modes of entry -- 6. Globalizing the value proposition -- 7. Global branding -- 8. Globalizing the value chain infrastructure -- 9. Global supply-chain management -- 10. Globalizing the management model -- Appendix A. Global trade: doctrines and regulation.
Abstract:
This book looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. We define crafting a global strategy in terms of change: how a company should change and adapt its core (domestic) business model to achieve a competitive advantage as it expands globally. The conceptual framework behind this definition has three fundamental building blocks: a company's core business model, the various strategic decisions a company needs to make as it globalizes its operations, and a range of globalization strategies for creating a global competitive advantage.