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00IIE
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1. 
Cover image for Marketing strategy : the thinking involved
by 
Hill, Mark E., 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
Thinking -- Creating Value Through Practices -- A Brand Community -- Marketing Thinking in Practice: How
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2. 
Cover image for Business model generation : a handbook for visionaries, game changers, and challengers
by 
Osterwalder, Alexander.
Format: 
Electronic Resources
Publication Date 
2010
Excerpt: 
Business model generation : a handbook for visionaries, game changers, and challengers /
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