Communicating your vision / Cartwright, Talula.

Scenarios in marketing : from vision to decision / Ringland, Gill.

What is strategy and why is it important? -- Charting a company's direction : vision and mission

management in practice - Canon -- 6.1.Introduction -- 6.2.Vision -- The vision statement -- Characteristics

shape strategy / by Michael E. Porter -- Building you company's vision / by James C. Collins and Jerry I

. Create strategic knowledge -- Step 4. Make strategic predictions -- Step 5. Develop strategic vision

: Walt Disney Company, Inc -- 2008 -- Part 2: Strategy formulation -- The business vision and mission

-- The Quest for Leadership -- Leadership Defined -- Transferring Vision into Action: Getting Everyone

: Google, Inc -- 2005 -- Part 2: Strategy formulation -- The business vision and mission -- The external

semiglobal corporation -- Vision -- Competitive strategy -- Coordination -- Communication -- Motivation

Identity and strategy : how individual visions enable the design of a market strategy that works /

The best practices enterprise? : A new vision for a new era -- Best practices business principles

The leader of the future 2 : visions, strategies, and practices for the new era / Hesselbein

: articulate mission, vision, and values -- Ch. 4. Phase 3 : assess your situation -- Ch. 5. Phase 4 : agree on

-- 10. Communicating vision and values -- 11. Building commitment to vision and values -- 12

strategic vision, setting objectives, and crafting a strategy -- Industry and competitive analysis

-to-Plan Day (Step #1) -- Environmental Scanning and the Parallel Process -- Ideal Future Vision (Step #2

-driven approach -- Brief case : mission, vision and strategic intent -- Demystifying vision -- Mission statements

's Vision / James C. Collins and Jerry I. Porras. 2. One More Time: What Business Are You In? / Ron McTavish

"Fuzzy Vision" -- Operational Thinking Dominates Management's Time -- Strategy Is Reactive, Not Proactive

Business and change -- The domain of change -- The ten keys to change -- Key 1: Defining the vision

urgency -- Creating the guiding coalition -- Developing a vision and strategy -- Communicating the change

-called "pitfalls" of planning, he shows how the process itself can destroy commitment, narrow a company's vision