Business strategy and planning : text and cases / Morden, Tony, 1946-

Business planning.

, & Loyalty -- Chapter 6 -- Analyzing Consumer Markets -- Chapter 7 -- Analyzing Business Markets -- Chapter 8

effectively integrates strategy theory and strategy action in an exciting and engaging way. The author

Strategy bites back : it is a lot more, and less, than you ever imagined-- / Mintzberg, Henry.

The business of brands / Miller, Jon, 1971-

Marketing management and strategy / Doyle, Peter, 1943-2003.

Realities of the New Business Environment -- Drivers of the New Business Environment -- Implications of

International Business Machines Corporation -- Management.

-- Ch. 2. The Business Mission -- Ch. 3. The External Assessment -- Ch. 4. The Internal Assessment -- Ch

-- Tailoring strategy to fit specific industry and company situations -- Strategy and competitive advantage in

Business Strategy: The Concept and Trends in Its Management -- What Is a Business Strategy

The Financial Times guide to strategy : how to create and deliver a useful strategy / Koch, Richard

-- The external assessment -- The internal assessment -- Strategy analysis and choice -- Implementing

Exploring corporate strategy / Johnson, Gerry.

-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection

Corporate strategy : resources and the scope of the firm / Collis, David J.

The mind of the strategist : the art of Japanese business / Ōmae, Ken'ichi, 1943-