Exploring corporate strategy / Johnson, Gerry.

Marketing management and strategy / Doyle, Peter, 1943-2003.

The Financial Times guide to strategy : how to create and deliver a useful strategy / Koch, Richard

Business strategy and planning : text and cases / Morden, Tony, 1946-

Strategy bites back : it is a lot more, and less, than you ever imagined-- / Mintzberg, Henry.

Corporate strategy : resources and the scope of the firm / Collis, David J.

Sage strategy series

develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been

the Market Offerings: Chapter 12 -- Setting Product Strategy -- Chapter 13 -- Designing & Managing

effectively integrates strategy theory and strategy action in an exciting and engaging way. The author

The six-minute read -- What is a brand? -- Brand strategy is business strategy -- Brands in the

Strategic Management's Past -- Misconceptions About Strategy and Strategic Management -- Who's Involved with

; Unstacking the stack and focusing the portfolio ; The emergence of e-business ; Reflections on strategy -- pt

Business Strategy: The Concept and Trends in Its Management -- What Is a Business Strategy

. 5. Strategies in Action -- Ch. 6. Strategy Analysis and Choice -- Ch. 7. Implementing Strategies

-- Tailoring strategy to fit specific industry and company situations -- Strategy and competitive advantage in

means by which we can gain understanding and knowledge of strategy in organisations."--BOOK JACKET.

-- The external assessment -- The internal assessment -- Strategy analysis and choice -- Implementing

-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection

-- Competing for industry foresight -- Crafting strategic architecture -- Strategy as stretch -- Strategy as

Strategy.