Title:
International marketing
Author:
Kleindl, Brad Alan, 1955-
ISBN:
9780538729154
Personal Author:
Publication Information:
Australia ; Mason, Ohio : Thomson Southwestern, ©2007.
Physical Description:
viii, 328 pages : illustrations ; 28 cm
General Note:
"DECA PREP"--Cover.
Includes index.
Contents:
1. Introduction to international marketing -- Lesson 1.1. International marketing basics -- Lesson 1.2. International marketing foundations -- Lesson 1.3. International marketing strategies -- Chapter assessment -- Cast study/DECA prep -- 2. Environment of international marketing -- Lesson 2.1. International trade basics -- Lesson 2.2. Barriers to international trade -- Lesson 2.3. International trade institutions -- Chapter assessment -- Cast study/DECA prep -- 3. Cultural environment of international marketing -- Lesson 3.1. The elements of culture -- Lesson 3.2. Cultural dynamics -- Lesson 3.3. Business customs in international marketing -- Chapter assessment -- Cast study/DECA prep -- 4. The international political economy -- Lesson 4.1. National demographics -- Lesson 4.2. Economic environment -- Lesson 4.3. Political and legal environments -- Chapter assessment -- Cast study/DECA prep -- 5. International marketing opportunities -- Lesson 5.1. Identifying markets -- Lesson 5.2. Market opportunity analysis -- Lesson 5.3. International marketing research -- Chapter assessment -- Cast study/DECA prep -- 6. International marketing strategies -- Lesson 6.1. International competitive advantages -- Lesson 6.2. International product-markets -- Lesson 6.3. International labor markets -- Chapter assessment -- Cast study/DECA prep.
7. International product and brand management -- Lesson 7.1. International product strategies -- Lesson 7.2. Consumer and business markets -- Lesson 7.3. International service marketing -- Chapter assessment -- Cast study/DECA prep -- 8. International marketing channels -- Lesson 8.1. International channel design -- Lesson 8.2. Exporting and logistics -- Lesson 8.3. International retailing -- Chapter assessment -- Cast study/DECA prep -- 9. International marketing communication -- Lesson 9.1. International promotional strategies -- Lesson 9.2. International advertising -- Lesson 9.3. International selling strategies -- Chapter assessment -- Cast study/DECA prep -- 10. International payment flows -- Lesson 10.1. International exchange -- Lesson 10.2. International pricing and payments -- Lesson 10.3. Balance of payments -- Chapter assessment -- Cast study/DECA prep -- 11. Strategic planning for international business -- Lesson 11.1. Developing global strategic plans -- Lesson 11.2. International market-entry strategies -- Lesson 11.3. Global entrepreneurship -- Chapter assessment -- Cast study/DECA prep -- 12. International marketing management and careers -- Lesson 12.1. International marketing management -- Lesson 12.2. International organizational design and control -- Lesson 12.3. International careers -- Chapter assessment -- Cast study/DECA prep -- Glossary.
Abstract:
International Marketing is a brand new package that brings excitement and relevance to your marketing course. By presenting key marketing concepts using real examples from the global economy, learning becomes easier and more permanent. DECA Prep activities in every chapter allow users to participate in competitive events in a non-threatening environment, while building presentation skills, marketing competencies, and confidence. Icons in the text visually identifiy the marketing concepts covered, linking theory to practice. Discover the economic impact that the international marketing industry has on the local, state, national, and global economy. - Back cover.
Electronic Access:
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.htmlContributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html