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1. 
Cover image for The will to learn : a guide for motivating young people
by 
Covington, Martin V., 1938-
Format: 
Books
Publication Date 
1998
Excerpt: 
-worth and the fear of failure -- 5. The competitive learning game -- 6. Motivational equity and the will to
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2. 
Cover image for The sponsored life : ads, TV, and American culture
by 
Savan, Leslie.
Format: 
Books
Publication Date 
1994
Excerpt: 
-- Operation miscue -- Fear of buying -- Boys under the hood -- 5. Shock of the hue -- Down and out on Mad Ave
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