IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
2 Results Found Subscribe to search results
00IIE
Print
1. 
Cover image for Consumer behavior : building marketing strategy
Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
, Personality, and Emotion -- Attitudes and Influencing Attitudes -- Self-Concept and Lifestyle -- Situational
Available: Copies:
2. 
Cover image for The sponsored life : ads, TV, and American culture
The sponsored life : ads, TV, and American culture
by 
Savan, Leslie.
Format: 
Books
Publication Date 
1994
Excerpt: 
virtually every product can be associated with some positive self-image, we are subtly refashioned into the
Available: Copies:
Limit Search Results
Access Level
Author
Format
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Item Available
Advanced Search Location