Title:
Cases in strategic management
Author:
Strickland, A. J. (Alonzo J.)
ISBN:
9780256241488
9780256237382
Personal Author:
Edition:
10th ed.
Publication Information:
Boston, Mass. : Irwin/McGraw-Hill, ©1998.
Physical Description:
xii, 691 pages : illustrations (some color), color maps ; 26 cm
General Note:
"International edition"--Title page verso.
"The 34 cases in this edition include 22 new cases ... eight cases from the ninth edition of Strategic management"--Preface.
Abstract:
Case studies include : PepsiCo, Inc. ; The Lincoln Electric Company, 1996 ; Wal-Mart Stores, Inc. ; Kmart Corporation ; Acer Computer products (Taiwan): shortening the product development cycle.
Geographic Term: