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Cover image for Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

by

Friedman, Jessica.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers -- Research.

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2.

Cover image for How cool brands stay hot : branding to Generation Y

How cool brands stay hot : branding to Generation Y

by

Bergh, Joeri van den, 1971-

Format:

Books

Publication Date

2013

Excerpt:

Young adult consumers.

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Cover image for Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...

Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...

Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...

by

Khumalo, Philani.

Format:

Manuscript

Publication Date

2010

Excerpt:

Marketing research.

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