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1. 
Cover image for Music and its relevance to brand personality amongst the female youth market
Music and its relevance to brand personality amongst the female youth market
Music and its relevance to brand personality amongst the female youth market
by 
Makhuza, Ponatshego.
Format: 
Computer file
Publication Date 
2015
Excerpt: 
Young consumers.
Available: Copies:
3. 
Cover image for How cool brands stay hot : branding to Generation Y
How cool brands stay hot : branding to Generation Y
by 
Bergh, Joeri van den, 1971-
Format: 
Books
Publication Date 
2013
Excerpt: 
Young adult consumers.
Available: Copies:
4. 
Cover image for How cool brands stay hot : branding to generation Y
How cool brands stay hot : branding to generation Y
by 
Bergh, Joeri van den.
Format: 
Books
Publication Date 
2011
Excerpt: 
Young adult consumers.
Available: Copies:
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