that generate value, including brands, merchandise and licensed products, players and athletes, leagues

Psychology : an exploration / Ciccarelli, Saundra K.

Athletes -- Psychology.

Applied sport psychology : a new perspective / Joaquín Dosil -- Enhancing coach-athlete

Applying sport psychology : four perspectives / Taylor, Jim, 1958-

Sport psychology in practice / Andersen, Mark B., 1951-

Sport psychology : an introduction / LeUnes, Arnold D.

-- Coaching athletes as individuals -- Principles of training -- Endurance training -- Speed, strength and

Doing sport psychology / Andersen, Mark B., 1951-

Athletes -- Psychology.