Measuring consumer attitude towards Lays Stax

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

The consumer decision journey of a Varsity College student the moment of truth

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africa

Exploring the influence of brand aestethics on consumers' image of the Woolworths brand

Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African context

Bloggers, beauty brands and consumer perception: a descriptive case study on the impact of beauty bloggers on brand perception within the South African context

Does the colour of the beer bottle influence South African consumers' perception of the brand?

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptions

Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent

Alcohol affair : the influence of experiential marketing on purchase behaviour

True food : an exploratory study of organic consumers in Cape Town

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

The feasibility of crisis management : a study of consumer perception and its impact on crisis management

How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

Social media and best practice : the consumer-brand relationship

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testing

Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africa

An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Town

Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry

Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagement

Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University students

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials

An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB International

Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claims

An analysis of how brand reputation affects female consumer choice of cigarette brands

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

What liqour brands have in-store : the impact of liqour brands current in-store presence on female consumer

The effects of sensory branding on consumer purchase intent

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

The South African blogosphere : a youth consumer driven community

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaign

Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applications

Humorous television advertisements : the impact of humorous television advertisements on consumer consumption

On education : conversations with Riccardo Mazzeo

De-lux : an investigation into the devaluation of luxury products, brands and consumer perceptions

Designing the psychological make-up of the consumer who buys counterfeit brands

Faking it : the effect of counterfeit fashion capitals on consumer psyyche

Shifts in the use and reception of media by consumer : differentiating the relationship between the consumer and new media from the previous relationship with traditional mass media

The impact world trends have on the colours we consume

Online branding : an exploration into the ways brands have to adjust the way they approach branding in order to be successful in the online world and how the internet has affected branding and the consumer-brand relationship

The seduction of the quick fix : are foodstuff brands abusing the current food label legislation and lack of consumer knowledge to benefit them?

Becoming a lawyer : fundamental skills for law students

Do consumers purchase their perfume according to packaging or is it according to other factors?

An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generations

An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate taste

The effects of perceived country-of-origin of fashion brands on the consumer purchase decision within the millennium generation

Revolution of the organic egg : an investigation into the organic market, looking at how the desire for the authentic allows the consumer to create and demand brands and products that meet their need

Framed minds : a study of consumer agency in new media space

An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviour

Radio as a branding tool : the illiterate consumer's perspective

A cut above the rest : "what you would love to hear in the plastic surgeon's office, but won't"

Educational research : fundamentals for the consumer

Quality and power in higher education

No logo brands, globalization, resistance

The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television