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1. 
Cover image for Product management
Product management
by 
Bothma, Neels.
Format: 
Books
Publication Date 
2013
Excerpt: 
Product management / Bothma, Neels.
Available: Copies:
2. 
Cover image for Product management
Product management
Product management
by 
Bothma, Neels.
Format: 
Books
Publication Date 
2013
Excerpt: 
Product management Bothma, Neels.
Available: Copies:
3. 
Cover image for Product management
Product management
by 
Lehmann, Donald R.
Format: 
Books
Publication Date 
2004
Excerpt: 
Product management / Lehmann, Donald R.
Available: Copies:
4. 
Cover image for Product management
Product management
Product management
by 
Jooste, C. J.
Format: 
Books
Publication Date 
2002
Excerpt: 
Product management / Jooste, C. J.
Available: Copies:
5. 
Cover image for Product management
Product management
Product management
by 
Jooste, C. J. (Christiaan Johannes), 1947-
Format: 
Books
Publication Date 
2010 2009
Excerpt: 
Product management / Jooste, C. J. (Christiaan Johannes), 1947-
Available: Copies:
6. 
Cover image for Product management
Product management
Product management
by 
Jooste, C. J. (Christiaan Johannes), 1947-
Format: 
Books
Publication Date 
2005
Excerpt: 
Product management / Jooste, C. J. (Christiaan Johannes), 1947-
Available: Copies:
7. 
Cover image for PRODUCT MANAGEMENT 2E;
PRODUCT MANAGEMENT 2E;
PRODUCT MANAGEMENT 2E;
by 
BOTHMA,C.
Format: 
Electronic Resources
Publication Date 
2017
Excerpt: 
PRODUCT MANAGEMENT 2E; BOTHMA,C.
Available: Copies:
8. 
Cover image for Product strategy and management
Product strategy and management
Product strategy and management
by 
Baker, Michael John.
Format: 
Books
Publication Date 
1999
Excerpt: 
Product strategy and management / Baker, Michael John.
Available: Copies:
9. 
Cover image for Innovation management and new product development
Innovation management and new product development
Innovation management and new product development
by 
Trott, Paul.
Format: 
Books
Publication Date 
1998
Excerpt: 
Innovation management and new product development / Trott, Paul.
Available: Copies:
10. 
Cover image for Innovation management and new product development
Innovation management and new product development
by 
Trott, Paul VerfasserIn.
Format: 
Books
Publication Date 
2021
Excerpt: 
Innovation management and new product development Trott, Paul VerfasserIn.
Available: Copies:
11. 
Cover image for Innovation management and new product development
Innovation management and new product development
Innovation management and new product development
by 
Trott, Paul.
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578
Format: 
Books
Publication Date 
2012
Excerpt: 
Innovation management and new product development / Trott, Paul.
Available: Copies:
12. 
Cover image for Innovation management and new product development
Innovation management and new product development
Innovation management and new product development
by 
Trott, Paul
Format: 
Books
Publication Date 
2012
Excerpt: 
Innovation management and new product development Trott, Paul
Available: Copies:
13. 
Cover image for Innovation management and new product development
Innovation management and new product development
Innovation management and new product development
by 
Trott, Paul.
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578
Format: 
Books
Publication Date 
2012
Excerpt: 
Innovation management and new product development / Trott, Paul.
Available: Copies:
14. 
Cover image for Handbook of new product development management
Handbook of new product development management
Handbook of new product development management
by 
Loch, C. (Christoph)
Format: 
Books
Publication Date 
2008
Excerpt: 
New products -- United States -- Management -- Handbooks, manuals, etc.
Available: Copies:
15. 
Cover image for Innovation management and new product development
Innovation management and new product development
by 
Trott, Paul
Format: 
Books
Publication Date 
1998
Excerpt: 
Innovation management and new product development Trott, Paul
Available: Copies:
17. 
Cover image for New product development : from initial idea to product management
New product development : from initial idea to product management
New product development : from initial idea to product management
by 
Annacchino, Marc A.
Publisher description http://www.loc.gov/catdir/description/els031/2003051881.html
Table of contents http://www.loc.gov/catdir/toc/els031/2003051881.html
Format: 
Books
Publication Date 
2003
Excerpt: 
New product development : from initial idea to product management / Annacchino, Marc A.
Available: Copies:
20. 
Cover image for New food product development : global strategies and practices for successful innovation
New food product development : global strategies and practices for successful innovation
by 
Toschka, Holger Y., author.
Format: 
Books
Publication Date 
2025
Excerpt: 
Product management.
Available: Copies:
21. 
Cover image for The essentials of instructional design : connecting fundamental principles with process and practice
The essentials of instructional design : connecting fundamental principles with process and practice
by 
Brown, Abbie, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
development process. 11. Instructional Media Production Management -- 12. Visual Design for Instructional
Available: Copies:
22. 
Cover image for Business-to-business marketing
Business-to-business marketing
by 
Brennan, Ross, 1957-2021, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
portfolios and key account management -- Managing product offerings -- Routes to market -- Price-setting in
Available: Copies:
23. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
Available: Copies:
24. 
Cover image for Brand management : co-creating meaningful brands
Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Brand management : co-creating meaningful brands / Beverland, Michael, author.
Available: Copies:
25. 
Cover image for Marketing strategy & management
Marketing strategy & management
by 
Phillips, Diane M., author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Marketing strategy & management / Phillips, Diane M., author.
Available: Copies:
26. 
Cover image for SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing.
SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing.
by 
Barlow, DH
Format: 
Books
Publication Date 
2023
Excerpt: 
SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing. Barlow, DH
Available: Copies:
27. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Advertising media planning : a brand management approach / Kelley, Larry D., 1955- author.
Available: Copies:
28. 
Cover image for Brand metrics measuring brand efficacy along the customer journey
Brand metrics measuring brand efficacy along the customer journey
by 
Kall, Jacek VerfasserIn.
Format: 
Books
Publication Date 
2022
Excerpt: 
Brand name products -- Management.
Available: Copies:
29. 
Cover image for Make your brand matter : experience-driven solutions to capture customers and keep them loyal
Make your brand matter : experience-driven solutions to capture customers and keep them loyal
by 
Soechtig, Steven G., author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Product management.
Available: Copies:
30. 
Cover image for How to succeed in your master's and doctoral studies : a South African guide and resource book
How to succeed in your master's and doctoral studies : a South African guide and resource book
How to succeed in your master's and doctoral studies : a South African guide and resource book
by 
Mouton, J. (Johann), author.
Format: 
Books
Publication Date 
2022
Excerpt: 
proposal -- Research resource management -- section 3. The research process. The literature review -- The
Available: Copies:
31. 
Cover image for Operations management
Operations management
by 
Slack, Nigel, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Operations management / Slack, Nigel, author.
Available: Copies:
32. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
Available: Copies:
33. 
Cover image for Brand management : co-creating meaningful brands
Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Brand management : co-creating meaningful brands / Beverland, Michael, author.
Available: Copies:
34. 
Cover image for The standard for project management and a guide to the project management body of knowledge (PMBOK guide).
The standard for project management and a guide to the project management body of knowledge (PMBOK guide).
by 
Project Management Institute, publisher.
Format: 
Books
Publication Date 
2021
Excerpt: 
The standard for project management and a guide to the project management body of knowledge (PMBOK
Available: Copies:
36. 
Cover image for Principles of management accounting : a South African perspective
Principles of management accounting : a South African perspective
Principles of management accounting : a South African perspective
by 
Roos, Shelley-Anne.
Format: 
Books
Publication Date 
2020
Excerpt: 
Principles of management accounting : a South African perspective / Roos, Shelley-Anne.
Available: Copies:
37. 
Cover image for Strategic brand management : building, measuring, and managing brand equity
Strategic brand management : building, measuring, and managing brand equity
Strategic brand management : building, measuring, and managing brand equity
by 
Keller, Kevin Lane, 1956- author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Brand name products -- Management.
Available: Copies:
38. 
Cover image for Basics of entrepreneurship
Basics of entrepreneurship
by 
Nieuwenhuizen, C. (Cecile)
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2901989&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2020
Excerpt: 
New business enterprises -- Management.
Available: Copies:
39. 
Cover image for Software engineering : a practitioner's approach
Software engineering : a practitioner's approach
by 
Pressman, Roger S., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
.Specification -- 7.1.6.Validation -- 7.1.7.Requirements Management -- 7.2.Establishing the Groundwork -- 7.2.1
Available: Copies:
40. 
Cover image for Principles of management accounting : a South African perspective
Principles of management accounting : a South African perspective
by 
Roos, Shelley-Anne.
Format: 
Books
Publication Date 
2020
Excerpt: 
Principles of management accounting : a South African perspective / Roos, Shelley-Anne.
Available: Copies:
41. 
Cover image for Essentials of inventory management
Essentials of inventory management
by 
Muller, Max, 1947- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Essentials of inventory management / Muller, Max, 1947- author.
Available: Copies:
42. 
Cover image for TECHNOLOGY AND INNOVATION MANAGEMENT.
TECHNOLOGY AND INNOVATION MANAGEMENT.
TECHNOLOGY AND INNOVATION MANAGEMENT.
by 
DUBEY, SANJIVA SHANKAR.
Format: 
Books
Publication Date 
2019
Excerpt: 
TECHNOLOGY AND INNOVATION MANAGEMENT. DUBEY, SANJIVA SHANKAR.
Available: Copies:
43. 
Cover image for Operations management
Operations management
by 
Stevenson, William J., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Operations management / Stevenson, William J., author.
Available: Copies:
44. 
Cover image for Strategic brand management
Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Product management.
Available: Copies:
45. 
Cover image for Getting started with brand management
Getting started with brand management
Getting started with brand management
by 
Benedict, Elsie, 1976-
Format: 
Books
Publication Date 
2018
Excerpt: 
Product management -- Textbooks.
Available: Copies:
46. 
Cover image for The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems
The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems
by 
Lewrick, Michael.
Format: 
Books
Publication Date 
2018
Excerpt: 
The design thinking playbook : mindful digital transformation of teams, products, services
Available: Copies:
47. 
Cover image for Supply chain management : a logistics perspective.
Supply chain management : a logistics perspective.
by 
Coyle, John J. (John Joseph), 1935- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Supply chain management : a logistics perspective. Coyle, John J. (John Joseph), 1935- author.
Available: Copies:
48. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
Available: Copies:
49. 
Cover image for Sustainable logistics and supply chain management : principles and practices for sustainable operations and management
Sustainable logistics and supply chain management : principles and practices for sustainable operations and management
by 
Grant, David B., author.
Format: 
Regular print
Publication Date 
2017
Excerpt: 
Sustainable logistics and supply chain management : principles and practices for sustainable
Available: Copies:
50. 
Cover image for Organizational crisis communication
Organizational crisis communication
by 
Frandsen, Finn, 1956- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Crisis management.
Available: Copies:
51. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Management -- Customer Profitability -- Sales Force And Channel Management -- Pricing Strategy -- Promotion
Available: Copies:
52. 
Cover image for Small business management : launching and growing entrepreneurial ventures
Small business management : launching and growing entrepreneurial ventures
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Small business management : launching and growing entrepreneurial ventures / Longenecker, Justin G
Available: Copies:
54. 
Cover image for MKTG 10
MKTG 10
by 
Lamb, Charles W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
and targeting markets -- Marketing Research -- Part 3: Product decisions -- Product concepts
Available: Copies:
55. 
Cover image for Basics of supply chain management
Basics of supply chain management
by 
Bandyopadhyay, Jayanta K., 1941- author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Basics of supply chain management / Bandyopadhyay, Jayanta K., 1941- author.
Available: Copies:
56. 
Cover image for The brand book : Mauritius 2016
The brand book : Mauritius 2016
The brand book : Mauritius 2016
by 
Lama, Ravin.
Format: 
Books
Publication Date 
2016
Excerpt: 
Product management.
Available: Copies:
57. 
Cover image for Strategic marketing
Strategic marketing
Strategic marketing
by 
Wiid, J. A. author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Marketing -- Management.
Available: Copies:
58. 
Cover image for Brand management. 1
Brand management. 1
Brand management. 1
by 
Benedict, Elsie, 1976-
Format: 
Books
Publication Date 
2016
Excerpt: 
Product management -- Textbooks.
Available: Copies:
59. 
Cover image for Fundamentals of information systems
Fundamentals of information systems
by 
Stair, Ralph M., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Management information systems.
Available: Copies:
60. 
Cover image for International entrepreneurship : starting, developing, and managing a global venture
International entrepreneurship : starting, developing, and managing a global venture
by 
Hisrich, Robert D., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Management -- Profile: Haier -- Chapter Objectives -- Introduction -- Motivation Across Cultures -- Sources
Available: Copies:
61. 
Cover image for Strategic marketing : decision making & planning
Strategic marketing : decision making & planning
by 
Reed, Peter.
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing -- Management -- Textbooks.
Available: Copies:
62. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
Available: Copies:
63. 
Cover image for Power brands : measuring, making, and managing brand success
Power brands : measuring, making, and managing brand success
by 
Perrey, Jesko, author.
Format: 
Regular print
Publication Date 
2015
Excerpt: 
Brand name products -- Management.
Available: Copies:
64. 
Cover image for Strategic brand management
Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Product management.
Available: Copies:
65. 
Cover image for Marketing management
Marketing management
by 
Marshall, Greg W.
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing management / Marshall, Greg W.
Available: Copies:
66. 
Cover image for Operations management
Operations management
by 
Stevenson, William J.
Format: 
Books
Publication Date 
2015
Excerpt: 
Operations management / Stevenson, William J.
Available: Copies:
67. 
Cover image for How business works : a graphic guide to business success.
How business works : a graphic guide to business success.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Information management -- How operations and productions work. Manufacturing and production -- Management
Available: Copies:
68. 
Cover image for International business : competing in the global marketplace
International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2015 2014
Excerpt: 
International business enterprises -- Management.
Available: Copies:
69. 
Cover image for Macro-economics of Mineral and Water Resources
Macro-economics of Mineral and Water Resources
Macro-economics of Mineral and Water Resources
by 
Chatterjee, Kaulir Kisor.
Format: 
Books
Publication Date 
2015
Excerpt: 
sustainable development of mineral resources -- Annexure I: Repertory of product-wise uses of metals, minerals
Available: Copies:
70. 
Cover image for Production and operations management
Production and operations management
by 
Khanna, R.B.
Format: 
Books
Publication Date 
2015
Excerpt: 
Production and operations management / Khanna, R.B.
Available: Copies:
71. 
Cover image for Dynamics of entrepreneurship
Dynamics of entrepreneurship
Dynamics of entrepreneurship
by 
Booysen, Karen.
Format: 
Books
Publication Date 
2015
Excerpt: 
Entrepreneurship -- Management.
Available: Copies:
72. 
Cover image for Understanding your users : a practical guide to user research methods
Understanding your users : a practical guide to user research methods
by 
Courage, Catherine, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
choose an activity: learning about your product users -- Ethical and legal considerations -- Setting up
Available: Copies:
73. 
Cover image for Professional application lifecycle management with Visual Studio® 2013
Professional application lifecycle management with Visual Studio® 2013
by 
Gousset, Mickey, author.
EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=752700&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
Professional application lifecycle management with Visual Studio® 2013 / Gousset, Mickey, author.
Available: Copies:
74. 
Cover image for Marketing
Marketing
by 
Grewal, Dhruv.
Format: 
Books
Publication Date 
2014
Excerpt: 
creation -- Product, branding, and packaging decisions -- Developing new products -- Services: the
Available: Copies:
75. 
Cover image for Strategy implementation
Strategy implementation
by 
Verweire, Kurt.
Format: 
Books
Publication Date 
2014
Excerpt: 
implementation at product leaders -- 5.What does it mean to be a product leader? -- Product leaders: who are they
Available: Copies:
76. 
Cover image for Quantitative finance : an object-oriented approach in C++
Quantitative finance : an object-oriented approach in C++
by 
Schlögl, Erik, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
products, which incorporate several sources of risk, option pricing techniques are employed in situations
Available: Copies:
77. 
Cover image for Innovation governance : how top management organizes and mobilizes for innovation
Innovation governance : how top management organizes and mobilizes for innovation
Innovation governance : how top management organizes and mobilizes for innovation
by 
Deschamps, Jean Philippe, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Innovation governance : how top management organizes and mobilizes for innovation / Deschamps, Jean
Available: Copies:
78. 
Cover image for Essentials of software engineering.
Essentials of software engineering.
by 
Tsui, Frank F.
Format: 
Books
Publication Date 
2014
Excerpt: 
.Exercises -- 10.11.Suggested Readings -- ch. 11 Configuration Management, Integration, and Builds -- 11.1
Available: Copies:
79. 
Cover image for Principles and practice of toxicology in public health
Principles and practice of toxicology in public health
by 
Richards, Ira S. (Ira Steven), 1948-
Format: 
Books
Publication Date 
2014
Excerpt: 
limitations of product labeling for public safety -- Toxicology principles in the management of acute
Available: Copies:
80. 
Cover image for Basics of entrepreneurship
Basics of entrepreneurship
Basics of entrepreneurship
by 
Nieuwenhuizen, C. (Cecile)
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944640&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
New business enterprises -- Management.
Available: Copies:
81. 
Cover image for Brand schizo
Brand schizo
Brand schizo
by 
Stopforth, Mike.
Format: 
Books
Publication Date 
2014
Excerpt: 
Brand name products -- Management.
Available: Copies:
82. 
Cover image for Brands and branding South Africa 2014 : great brands helping make South Africa great.
Brands and branding South Africa 2014 : great brands helping make South Africa great.
Brands and branding South Africa 2014 : great brands helping make South Africa great.
by 
Brands and Branding, South Africa.
Format: 
Books
Publication Date 
2014
Excerpt: 
Brand name products -- Management.
Available: Copies:
83. 
Cover image for Technical sourcebook for designers
Technical sourcebook for designers
by 
Lee, Jaeil, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
essential math for designers plus coverage of product lifecycle management (PLM) and sustainability. An all
Available: Copies:
84. 
Cover image for Quantitative methods for business and management
Quantitative methods for business and management
by 
Wall, Stuart, 1946-
Format: 
Books
Publication Date 
2014
Excerpt: 
Quantitative methods for business and management / Wall, Stuart, 1946-
Available: Copies:
85. 
Cover image for Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare
Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare
by 
Hyslop, Maitland, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Obstructive marketing : restricting distribution of products and services in the age of asymmetric
Available: Copies:
86. 
Cover image for Small business management : launching & growing entrepreneurial ventures
Small business management : launching & growing entrepreneurial ventures
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005 author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Small business management : launching & growing entrepreneurial ventures / Longenecker, Justin
Available: Copies:
87. 
Cover image for Real estate finance in the new economy
Real estate finance in the new economy
Real estate finance in the new economy
by 
Tiwari, Piyush, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Market cycles, risk and regional offices -- Bubbles in asset markets -- Risk management -- Observations
Available: Copies:
88. 
Cover image for Information technology project management
Information technology project management
by 
Schwalbe, Kathy.
Format: 
Regular print
Publication Date 
2014 2013
Excerpt: 
Information technology project management / Schwalbe, Kathy.
Available: Copies:
89. 
Cover image for Strategic brand management : building, measuring, and managing brand equity
Strategic brand management : building, measuring, and managing brand equity
by 
Keller, Kevin Lane, 1956-
Format: 
Books
Publication Date 
2013
Excerpt: 
Brand name products -- Management.
Available: Copies:
90. 
Cover image for The brand book : how to build a profitable brand : fast, effectively and efficiently
The brand book : how to build a profitable brand : fast, effectively and efficiently
by 
Oosthuizen, Thomas Henry.
Format: 
Books
Publication Date 
2013
Excerpt: 
Brand name products -- South Africa -- Management.
Available: Copies:
91. 
Cover image for International marketing
International marketing
by 
Czinkota, Michael R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-d.html
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Part 4: The Global Marketing Mix -- Global Product Management and Branding -- Global Services -- Global
Available: Copies:
92. 
Cover image for How cool brands stay hot : branding to Generation Y
How cool brands stay hot : branding to Generation Y
by 
Bergh, Joeri van den, 1971-
Format: 
Books
Publication Date 
2013
Excerpt: 
Product management.
Available: Copies:
93. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
; Managing the sales team ; Key account management ; Implementing key account management ; Channel strategy
Available: Copies:
94. 
Cover image for Grow the core : a practical workout to grow your core brand and business
Grow the core : a practical workout to grow your core brand and business
Grow the core : a practical workout to grow your core brand and business
by 
Taylor, David, 1964-
Format: 
Books
Publication Date 
2013
Excerpt: 
Brand name products -- Management.
Available: Copies:
95. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
Available: Copies:
96. 
Cover image for Marketing channels : a management view
Marketing channels : a management view
Marketing channels : a management view
by 
Rosenbloom, Bert.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing channels : a management view / Rosenbloom, Bert.
Available: Copies:
97. 
Cover image for Supply chain management : strategy, planning, and operation
Supply chain management : strategy, planning, and operation
by 
Chopra, Sunil, 1960-
Format: 
Books
Publication Date 
2013 2012
Excerpt: 
Supply chain management : strategy, planning, and operation / Chopra, Sunil, 1960-
Available: Copies:
98. 
Cover image for Brand revolution : rethinking brand identity
Brand revolution : rethinking brand identity
Brand revolution : rethinking brand identity
by 
Sicard, Marie-Claude.
Format: 
Books
Publication Date 
2013
Excerpt: 
Product management.
Available: Copies:
99. 
Cover image for Marketing strategy : the thinking involved
Marketing strategy : the thinking involved
by 
Hill, Mark E., 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing -- Management.
Available: Copies:
100. 
Cover image for Designing B2B brands : lessons from Deloitte and 182,000 brand managers
Designing B2B brands : lessons from Deloitte and 182,000 brand managers
by 
Martinez Onaindia, Carlos.
Format: 
Books
Publication Date 
2013
Excerpt: 
Brand name products -- Management.
Available: Copies:
101. 
Cover image for Professional practice for interior designers
Professional practice for interior designers
by 
Piotrowski, Christine M., 1947-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
Interior decoration firms -- United States -- Management.
Available: Copies:
103. 
Cover image for The new strategic brand management : advanced insights and strategic thinking
The new strategic brand management : advanced insights and strategic thinking
by 
Kapferer, Jean-Noël.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live
Format: 
Books
Publication Date 
2012
Excerpt: 
Brand name products -- Management.
Available: Copies:
106. 
Cover image for Luxury brand management : a world of priviledge
Luxury brand management : a world of priviledge
by 
Chevalier, Michel, 1943-
Format: 
Books
Publication Date 
2012
Excerpt: 
Brand name products -- Management.
Available: Copies:
107. 
Cover image for Marketing management : a value-creation process
Marketing management : a value-creation process
Marketing management : a value-creation process
by 
Jolibert, Alain. Marketing management.
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing management : a value-creation process / Jolibert, Alain. Marketing management.
Available: Copies:
108. 
Cover image for China-EU trade disputes and their management
China-EU trade disputes and their management
China-EU trade disputes and their management
by 
Kong, Qingjiang.
Format: 
Books
Publication Date 
2012
Excerpt: 
China-EU trade disputes and their management / Kong, Qingjiang.
Available: Copies:
109. 
Cover image for Strategic management : the challenge of creating value
Strategic management : the challenge of creating value
by 
FitzRoy, Peter T.
Format: 
Books
Publication Date 
2012
Excerpt: 
Strategic management : the challenge of creating value / FitzRoy, Peter T.
Available: Copies:
110. 
Cover image for Managing small business : an entrepreneurial emphasis
Managing small business : an entrepreneurial emphasis
by 
Petty, J. William, 1942-
Format: 
Books
Publication Date 
2012
Excerpt: 
Small business -- Management.
Available: Copies:
112. 
Cover image for Marketing concepts and strategies
Marketing concepts and strategies
by 
Dibb, Sally, 1963-
Format: 
Books
Publication Date 
2012
Excerpt: 
research -- Product decisions -- Branding and packaging -- Developing products and managing product
Available: Copies:
113. 
Cover image for Management accounting : information for creating and managing value
Management accounting : information for creating and managing value
by 
Langfield-Smith, Kim.
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
Management accounting : information for creating and managing value / Langfield-Smith, Kim.
Available: Copies:
114. 
Cover image for Management : a concise introduction
Management : a concise introduction
by 
Pettinger, Richard.
Format: 
Books
Publication Date 
2012
Excerpt: 
Management : a concise introduction / Pettinger, Richard.
Available: Copies:
115. 
Cover image for Positioning the brand : an inside-out approach
Positioning the brand : an inside-out approach
Positioning the brand : an inside-out approach
by 
Riezebos, H. J., 1960-
Format: 
Books
Publication Date 
2012
Excerpt: 
Product management.
Available: Copies:
116. 
Cover image for Brandstorm : surviving and thriving in the new consumer-led marketplace
Brandstorm : surviving and thriving in the new consumer-led marketplace
Brandstorm : surviving and thriving in the new consumer-led marketplace
by 
Nickles, Elizabeth.
Format: 
Books
Publication Date 
2012
Excerpt: 
Product management.
Available: Copies:
117. 
Cover image for Brand management : Principles and Practices
Brand management : Principles and Practices
by 
Dutta, Kirti.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html
Format: 
Books
Publication Date 
2012
Excerpt: 
Product management.
Available: Copies:
118. 
Cover image for Operations management
Operations management
by 
Stevenson, William J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Operations management / Stevenson, William J.
Available: Copies:
119. 
Cover image for Principles of management accounting : a South African perspective
Principles of management accounting : a South African perspective
by 
Roos, Shelley-Anne.
Format: 
Books
Publication Date 
2011
Excerpt: 
Principles of management accounting : a South African perspective / Roos, Shelley-Anne.
Available: Copies:
120. 
Cover image for Wikibrands : reinventing your company in a customer-driven marketplace
Wikibrands : reinventing your company in a customer-driven marketplace
by 
Moffitt, Sean.
Format: 
Books
Publication Date 
2011
Excerpt: 
Product management.
Available: Copies:
121. 
Cover image for Green marketing management
Green marketing management
by 
Dahlstrom, Robert.
Format: 
Books
Publication Date 
2011
Excerpt: 
Product management -- Environmental aspects.
Available: Copies:
122. 
Cover image for Green business : an A-to-Z guide
Green business : an A-to-Z guide
by 
Cohen, Nevin.
Format: 
Books
Publication Date 
2011
Excerpt: 
Management -- Environmental aspects.
Available: Copies:
123. 
Cover image for Cost management : measuring, monitoring, and motivating performance
Cost management : measuring, monitoring, and motivating performance
by 
Eldenburg, Leslie.
Format: 
Books
Publication Date 
2011
Excerpt: 
Cost management : measuring, monitoring, and motivating performance / Eldenburg, Leslie.
Available: Copies:
124. 
Cover image for Brand failures : the truth about the 100 biggest branding mistakes of all time
Brand failures : the truth about the 100 biggest branding mistakes of all time
by 
Haig, Matt.
Format: 
Books
Publication Date 
2011
Excerpt: 
Product management.
Available: Copies:
125. 
Cover image for Understanding and managing model risk : a practical guide for quants, traders and validators
Understanding and managing model risk : a practical guide for quants, traders and validators
by 
Morini, Massimo.
Format: 
Books
Publication Date 
2011
Excerpt: 
Risk management -- Mathematical models.
Available: Copies:
126. 
Cover image for The risk of investment products : from product innovation to risk compliance
The risk of investment products : from product innovation to risk compliance
The risk of investment products : from product innovation to risk compliance
by 
Wong, Michael C. S. (Michael Chak Sham)
Format: 
Books
Publication Date 
2011
Excerpt: 
The risk of investment products : from product innovation to risk compliance / Wong, Michael C. S
Available: Copies:
127. 
Cover image for 101 management models : English edition
101 management models : English edition
by 
Mulders, Marijn.
Format: 
Books
Publication Date 
2011
Excerpt: 
101 management models : English edition / Mulders, Marijn.
Available: Copies:
128. 
Cover image for Basics of entrepreneurship
Basics of entrepreneurship
Basics of entrepreneurship
by 
Nieuwenhuizen, C. (Cecile)
Format: 
Books
Publication Date 
2011
Excerpt: 
New business enterprises -- Management.
Available: Copies:
129. 
Cover image for Brand management
Brand management
Brand management
by 
Klopper, H. B., 1974-
Format: 
Books
Publication Date 
2011
Excerpt: 
Brand name products -- Management.
Available: Copies:
130. 
Cover image for Knowledge management in theory and practice
Knowledge management in theory and practice
Knowledge management in theory and practice
by 
Dalkir, Kimiz.
http://mitpress-ebooks.mit.edu/product/knowledge-management-in-theory-practice
Format: 
Books
Publication Date 
2011
Excerpt: 
Knowledge management in theory and practice / Dalkir, Kimiz.
Available: Copies:
131. 
Cover image for Management and cost accounting
Management and cost accounting
Management and cost accounting
by 
Drury, Colin.
Format: 
Books
Publication Date 
2011
Excerpt: 
Management and cost accounting / Drury, Colin.
Available: Copies:
132. 
Cover image for Managing operations across the supply chain
Managing operations across the supply chain
by 
Swink, Morgan, 1959-
Format: 
Books
Publication Date 
2011
Excerpt: 
Production management.
Available: Copies:
133. 
Cover image for Introduction to marketing
Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
marketing -- Segmenting and targeting markets -- Decision support systems and marketing research -- Product
Available: Copies:
134. 
Cover image for Branded lives : the production and consumption of meaning at work
Branded lives : the production and consumption of meaning at work
by 
Brannan, Matthew J.
Format: 
Books
Publication Date 
2011
Excerpt: 
Product management.
Available: Copies:
135. 
Cover image for How cool brands stay hot : branding to generation Y
How cool brands stay hot : branding to generation Y
How cool brands stay hot : branding to generation Y
by 
Bergh, Joeri van den.
Format: 
Books
Publication Date 
2011
Excerpt: 
Product management.
Available: Copies:
136. 
Cover image for The handbook of European brand rights management : how to develop, manage and protect your trademarks, domains, designs and copyrights
The handbook of European brand rights management : how to develop, manage and protect your trademarks, domains, designs and copyrights
by 
Jolly, Adam.
Format: 
Books
Publication Date 
2011
Excerpt: 
The handbook of European brand rights management : how to develop, manage and protect your
Available: Copies:
137. 
Cover image for Creating powerful brands.
Creating powerful brands.
Creating powerful brands.
by 
De Chernatony, Leslie, 1953-
Format: 
Books
Publication Date 
2011
Excerpt: 
Product management.
Available: Copies:
138. 
Cover image for Managing small business : an entrepreneurial emphasis.
Managing small business : an entrepreneurial emphasis.
by 
Moore, Carlos W.
Format: 
Books
Publication Date 
2010
Excerpt: 
Small business -- Management.
Available: Copies:
139. 
Cover image for Hospitality and travel marketing
Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
, Positioning, and Marketing Objectives -- 9. The Marketing Plan and the 8 Ps -- 10. Product Development and
Available: Copies:
140. 
Cover image for Destination branding : creating the unique destination proposition
Destination branding : creating the unique destination proposition
by 
Morgan, Nigel.
Format: 
Books
Publication Date 
2010
Excerpt: 
as brand, product and beyond: A place marketing and brand management perspective / Philip Kotler and
Available: Copies:
141. 
Cover image for Hospitality business development
Hospitality business development
by 
Hassanien, Ahmed.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
Hospitality industry -- Management.
Available: Copies:
143. 
Cover image for Introduction to operations management : a strategic approach
Introduction to operations management : a strategic approach
Introduction to operations management : a strategic approach
by 
Grütter, Anton.
Format: 
Books
Publication Date 
2010
Excerpt: 
Product management.
Available: Copies:
145. 
Cover image for Soft innovation : economics, product aesthetics, and the creative industries
Soft innovation : economics, product aesthetics, and the creative industries
by 
Stoneman, Paul.
Format: 
Books
Publication Date 
2010
Excerpt: 
Soft innovation : economics, product aesthetics, and the creative industries / Stoneman, Paul.
Available: Copies:
146. 
Cover image for The economy of brands
The economy of brands
The economy of brands
by 
Lindemann, Jan.
Format: 
Books
Publication Date 
2010
Excerpt: 
Product management.
Available: Copies:
147. 
Cover image for Brands and brand management : contemporary research perspectives
Brands and brand management : contemporary research perspectives
Brands and brand management : contemporary research perspectives
by 
Loken, Barbara.
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand name products -- Management.
Available: Copies:
148. 
Cover image for Towards effective place brand management : branding European cities and regions
Towards effective place brand management : branding European cities and regions
Towards effective place brand management : branding European cities and regions
by 
Ashworth, G. J. (Gregory John)
Format: 
Books
Publication Date 
2010
Excerpt: 
Product management -- Case studies.
Available: Copies:
149. 
Cover image for Microeconomics for MBAs : the economic way of thinking for managers
Microeconomics for MBAs : the economic way of thinking for managers
by 
McKenzie, Richard B.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Applications of the economic way of thinking: domestc government and management policies -- Applications of the
Available: Copies:
150. 
Cover image for Principles of quantitative development
Principles of quantitative development
by 
Thulasidas, Manoj.
Format: 
Books
Publication Date 
2010
Excerpt: 
Risk management.
Available: Copies:
151. 
Cover image for Robustness development and reliability growth : value-adding strategies for new products and processes
Robustness development and reliability growth : value-adding strategies for new products and processes
Robustness development and reliability growth : value-adding strategies for new products and processes
by 
King, John P. (John Paul), 1944-
Format: 
Books
Publication Date 
2010
Excerpt: 
New products -- Management.
Available: Copies:
152. 
Cover image for Family business
Family business
by 
Poza, Ernesto J., 1950-
Table of contents http://www.gbv.de/dms/bowker/toc/9780324597691.pdf
Format: 
Books
Publication Date 
2010
Excerpt: 
Family-owned business enterprises -- Management.
Available: Copies:
153. 
Cover image for Building strong brands
Building strong brands
Building strong brands
by 
Aaker, David A.
Format: 
Books
Publication Date 
2010 1996
Excerpt: 
Brand name products -- Management.
Available: Copies:
154. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957-
Available: Copies:
155. 
Cover image for Marketing management : a strategic decision-making approach
Marketing management : a strategic decision-making approach
Marketing management : a strategic decision-making approach
by 
Mullins, John W. (John Walker)
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing management : a strategic decision-making approach / Mullins, John W. (John Walker)
Available: Copies:
156. 
Cover image for Adventure tourism management
Adventure tourism management
by 
Buckley, Ralf.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
Adventure tourism management / Buckley, Ralf.
Available: Copies:
157. 
Cover image for Seizing the white space : growth and renewal through business model innovation
Seizing the white space : growth and renewal through business model innovation
Seizing the white space : growth and renewal through business model innovation
by 
Johnson, Mark W.
Format: 
Books
Publication Date 
2010
Excerpt: 
Diversification in industry -- Management.
Available: Copies:
158. 
Cover image for Advanced brand management : managing brands in a changing world
Advanced brand management : managing brands in a changing world
Advanced brand management : managing brands in a changing world
by 
Temporal, Paul.
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand name products -- Management.
Available: Copies:
159. 
Cover image for Managing brands : a contemporary perspective
Managing brands : a contemporary perspective
Managing brands : a contemporary perspective
by 
Laforet, Sylvie.
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand name products -- Management.
Available: Copies:
160. 
Cover image for Brand management
Brand management
by 
Dall'Olmo Riley, Francesca.
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand name products -- Management.
Available: Copies:
161. 
Cover image for Brand society : how brands transform management and lifestyle
Brand society : how brands transform management and lifestyle
by 
Kornberger, Martin, 1974-
Format: 
Books
Publication Date 
2010
Excerpt: 
Brand name products -- Management.
Available: Copies:
162. 
Cover image for Handbook of research on nonprofit economics and management
Handbook of research on nonprofit economics and management
Handbook of research on nonprofit economics and management
by 
Seaman, Bruce A. (Bruce Alan), 1949-
Format: 
Books
Publication Date 
2010
Excerpt: 
Handbook of research on nonprofit economics and management / Seaman, Bruce A. (Bruce Alan), 1949-
Available: Copies:
163. 
Cover image for The CME group risk management handbook : products and applications
The CME group risk management handbook : products and applications
The CME group risk management handbook : products and applications
by 
Labuszewski, John.
Format: 
Books
Publication Date 
2010
Excerpt: 
The CME group risk management handbook : products and applications / Labuszewski, John.
Available: Copies:
164. 
Cover image for A Guide to computer user support for help desk and support specialists.
A Guide to computer user support for help desk and support specialists.
A Guide to computer user support for help desk and support specialists.
by 
Beisse, Fred, 1942-
Format: 
Books
Publication Date 
2010
Excerpt: 
Information technology -- Management.
Available: Copies:
165. 
Cover image for Questions in managerial accounting and finance
Questions in managerial accounting and finance
Questions in managerial accounting and finance
by 
Vigario, Francisco Antonio Amaral, 1953-
Format: 
Books
Publication Date 
2010
Excerpt: 
Cost allocation -- Process costing -- Joint product costing -- Variable and absorption costing
Available: Copies:
166. 
Cover image for Business logistics management : a supply chain perspective
Business logistics management : a supply chain perspective
by 
Pienaar, Wessel J.
Format: 
Books
Publication Date 
2009
Excerpt: 
Business logistics management : a supply chain perspective / Pienaar, Wessel J.
Available: Copies:
167. 
Cover image for War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it
War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it
by 
Ries, Al.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038182.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-d.html
Format: 
Books
Publication Date 
2009
Excerpt: 
War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye
Available: Copies:
169. 
Cover image for The silver lining : an innovation playbook for uncertain times
The silver lining : an innovation playbook for uncertain times
by 
Anthony, Scott D.
Format: 
Books
Publication Date 
2009
Excerpt: 
Technological innovations -- Management -- Case studies.
Available: Copies:
170. 
Cover image for Global marketing management : changes, new challenges and strategies
Global marketing management : changes, new challenges and strategies
Global marketing management : changes, new challenges and strategies
by 
Lee, Kiefer.
Publisher description http://www.loc.gov/catdir/enhancements/fy0913/2009005337-d.html
Format: 
Books
Publication Date 
2009
Excerpt: 
Global marketing management : changes, new challenges and strategies / Lee, Kiefer.
Available: Copies:
171. 
Cover image for Innovation, science, and institutional change : a research handbook
Innovation, science, and institutional change : a research handbook
by 
Hage, Jerald, 1932-
Format: 
Books
Publication Date 
2009
Excerpt: 
New products -- Management -- Congresses.
Available: Copies:
172. 
Cover image for E-marketing
E-marketing
by 
Strauss, Judy.
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Product: the online offer -- Pricing: the online value -- The internet for distribution -- E
Available: Copies:
173. 
Cover image for Brand management : research, theory and practice
Brand management : research, theory and practice
Brand management : research, theory and practice
by 
Heding, Tilde.
Format: 
Books
Publication Date 
2009
Excerpt: 
Brand name products -- Management.
Available: Copies:
174. 
Cover image for Eating the big fish : how challenger brands can compete against brand leaders
Eating the big fish : how challenger brands can compete against brand leaders
Eating the big fish : how challenger brands can compete against brand leaders
by 
Morgan, Adam, 1969-
Format: 
Books
Publication Date 
2009
Excerpt: 
Brand name products -- Management.
Available: Copies:
175. 
Cover image for Brand leadership
Brand leadership
by 
Aaker, David A.
Format: 
Books
Publication Date 
2009 2000
Excerpt: 
Brand name products -- Management.
Available: Copies:
177. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip.
Table of contents Kostenfrei
E-book - Full text Myilibrary. You can only view this e-book online and not download it
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html
Format: 
Books
Publication Date 
2009
Excerpt: 
Marketing management / Kotler, Philip.
Available: Copies:
178. 
Cover image for Meatball sundae : how new marketing is transforming the business world (and how to thrive in it)
Meatball sundae : how new marketing is transforming the business world (and how to thrive in it)
by 
Godin, Seth.
Format: 
Books
Publication Date 
2009 2007
Excerpt: 
Marketing -- Management.
Available: Copies:
179. 
Cover image for Introduction to sport law
Introduction to sport law
Introduction to sport law
by 
Spengler, John O. (John Otto), 1962-
Format: 
Books
Publication Date 
2009
Excerpt: 
U.S. legal system -- Tort law and product liability -- Risk management -- Agency law -- Contract
Available: Copies:
180. 
Cover image for Creating value through innovation
Creating value through innovation
Creating value through innovation
by 
Dringoli, Angelo, 1947-
Format: 
Books
Publication Date 
2009
Excerpt: 
Technological innovations -- Management.
Available: Copies:
182. 
Cover image for Management and cost accounting : student's manual
Management and cost accounting : student's manual
by 
Drury, Colin.
Format: 
Books
Publication Date 
2008
Excerpt: 
Management and cost accounting : student's manual / Drury, Colin.
Available: Copies:
183. 
Cover image for Managing small business : an entrepreneurial emphasis
Managing small business : an entrepreneurial emphasis
by 
Moore, Carlos W.
Format: 
Books
Publication Date 
2008
Excerpt: 
Longenecker, Justin G. (Justin Gooderl), 1917-2005. Small business management: an entrepreneurial
Available: Copies:
184. 
Cover image for Value creation : the power of brand equity
Value creation : the power of brand equity
by 
Neal, William D. (William Douglas), 1943-
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Branding (Marketing) -- Management.
Available: Copies:
185. 
Cover image for Understanding the global spa industry : spa management
Understanding the global spa industry : spa management
by 
Bodeker, Gerard.
Table of contents Kostenfrei
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016544205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www-docs.tu-cottbus.de/bibliothek/public/katalog/451303.PDF
Format: 
Books
Publication Date 
2008
Excerpt: 
Understanding the global spa industry : spa management / Bodeker, Gerard.
Available: Copies:
186. 
Cover image for Managing visitor attractions.
Managing visitor attractions.
by 
Fyall, Alan.
Format: 
Books
Publication Date 
2008
Excerpt: 
Recreation -- Management.
Available: Copies:
187. 
Cover image for Handbook on brand and experience management
Handbook on brand and experience management
Handbook on brand and experience management
by 
Schmitt, Bernd.
Format: 
Books
Publication Date 
2008
Excerpt: 
Brand name products -- Management.
Available: Copies:
188. 
Cover image for Principles of advertising & IMC
Principles of advertising & IMC
Principles of advertising & IMC
by 
Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.
Format: 
Books
Publication Date 
2008
Excerpt: 
Brand name products -- Marketing -- Management.
Available: Copies:
189. 
Cover image for Connective branding : building brand equity in a demanding world
Connective branding : building brand equity in a demanding world
Connective branding : building brand equity in a demanding world
by 
Fisher-Buttinger, Claudia.
Format: 
Books
Publication Date 
2008
Excerpt: 
Brand name products -- Valuation -- Management.
Available: Copies:
190. 
Cover image for Shiny objects marketing : using simple human instincts to make your brand irresistible
Shiny objects marketing : using simple human instincts to make your brand irresistible
by 
LaBonte, David A., 1953-
Format: 
Books
Publication Date 
2008
Excerpt: 
Product management.
Available: Copies:
191. 
Cover image for The soul of the corporation : how to manage the identity of your company
The soul of the corporation : how to manage the identity of your company
The soul of the corporation : how to manage the identity of your company
by 
Bouchikhi, Hamid.
Format: 
Books
Publication Date 
2008
Excerpt: 
Brand name products -- Management.
Available: Copies:
194. 
Cover image for What is branding?
What is branding?
What is branding?
by 
Healey, Matthew.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016784666&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2008
Excerpt: 
Product management.
Available: Copies:
195. 
Cover image for Management accounting : analysis and interpretation
Management accounting : analysis and interpretation
by 
McWatters, Cheryl S.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0821/2008025767.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Management accounting : analysis and interpretation / McWatters, Cheryl S.
Available: Copies:
196. 
Cover image for Marketing management : a strategic decision-making approach
Marketing management : a strategic decision-making approach
by 
Mullins, John W. (John Walker)
Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Marketing management : a strategic decision-making approach / Mullins, John W. (John Walker)
Available: Copies:
197. 
Cover image for Corporate creativity : developing an innovative organization
Corporate creativity : developing an innovative organization
by 
Lockwood, Thomas.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0917/2008050394-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0917/2008050394-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Technological innovations -- Management.
Available: Copies:
198. 
Cover image for The management of technological innovation : strategy and practice
The management of technological innovation : strategy and practice
by 
Dodgson, Mark, 1957-
Format: 
Books
Publication Date 
2008
Excerpt: 
The management of technological innovation : strategy and practice / Dodgson, Mark, 1957-
Available: Copies:
199. 
Cover image for 21st century management : a reference handbook
21st century management : a reference handbook
by 
Wankel, Charles.
Format: 
Books
Publication Date 
2008
Excerpt: 
21st century management : a reference handbook / Wankel, Charles.
Available: Copies:
200. 
Cover image for Marketing
Marketing
by 
Etzel, Michael J.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
research and market information -- Product. Product planning and development -- Product mix strategies
Available: Copies:
201. 
Cover image for Business marketing management : B2B
Business marketing management : B2B
by 
Hutt, Michael D.
Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Business marketing management : B2B / Hutt, Michael D.
Available: Copies:
202. 
Cover image for Thinkin?
Thinkin?
Thinkin?
by 
HKLM.
Format: 
Books
Publication Date 
2007
Excerpt: 
Brand name products -- Management.
Available: Copies:
203. 
Cover image for Marketing management
Marketing management
by 
Winer, Russell S.
Table of contents http://www.loc.gov/catdir/toc/ecip068/2006004951.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing management / Winer, Russell S.
Available: Copies:
204. 
Cover image for Strategic brand management
Strategic brand management
by 
Elliott, Richard, 1950-
Table of contents only http://www.loc.gov/catdir/toc/ecip074/2006033911.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Product management.
Available: Copies:
205. 
Cover image for Management accounting
Management accounting
by 
Atkinson, Anthony A.
Table of contents only http://www.loc.gov/catdir/toc/ecip073/2006034277.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Management accounting / Atkinson, Anthony A.
Available: Copies:
206. 
Cover image for The Wiley guide to project technology, supply chain & procurement management
The Wiley guide to project technology, supply chain & procurement management
by 
Morris, Peter W. G.
Publisher description http://www.loc.gov/catdir/enhancements/fy0739/2007027374-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0739/2007027374-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0740/2007027374-b.html
Format: 
Books
Publication Date 
2007
Excerpt: 
The Wiley guide to project technology, supply chain & procurement management / Morris, Peter W
Available: Copies:
207. 
Cover image for Supply chain management : strategy, planning, and operation
Supply chain management : strategy, planning, and operation
by 
Chopra, Sunil, 1960-
Format: 
Books
Publication Date 
2007
Excerpt: 
Supply chain management : strategy, planning, and operation / Chopra, Sunil, 1960-
Available: Copies:
208. 
Cover image for Marketing management : a value-creation process
Marketing management : a value-creation process
by 
Dubois, Pierre-Louis.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0662/2006049380-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing management : a value-creation process / Dubois, Pierre-Louis.
Available: Copies:
209. 
Cover image for Building innovation capability in organizations : an international cross-case perspective
Building innovation capability in organizations : an international cross-case perspective
Building innovation capability in organizations : an international cross-case perspective
by 
Terziovski, Mile.́
Format: 
Books
Publication Date 
2007
Excerpt: 
Series on technology management ;
Available: Copies:
210. 
Cover image for Calculated risks : the toxicity and human health risks of chemicals in our environment
Calculated risks : the toxicity and human health risks of chemicals in our environment
by 
Rodricks, Joseph V., 1938-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0710/2007272590-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0732/2007272590-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0710/2007272590-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
, control, risk assessment, and risk management, addressing the interplay between science and public health
Available: Copies:
211. 
Cover image for International marketing
International marketing
by 
Kleindl, Brad Alan, 1955-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
7. International product and brand management -- Lesson 7.1. International product strategies
Available: Copies:
213. 
Cover image for Packaging makeovers : graphic redesign for market change
Packaging makeovers : graphic redesign for market change
by 
King-Gordon, Stacey.
Table of contents http://catdir.loc.gov/catdir/toc/ecip051/2004022280.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Brand name products -- Marketing -- Management.
Available: Copies:
214. 
Cover image for Sport marketing
Sport marketing
by 
Mullin, Bernard James.
Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2007
Excerpt: 
-- Place or product distribution -- Electronic media -- Public relations -- Coordinating and controlling
Available: Copies:
215. 
Cover image for Smart start-ups : how entrepreneurs and corporations can profit by starting online communities
Smart start-ups : how entrepreneurs and corporations can profit by starting online communities
by 
Silver, A. David (Aaron David), 1941-
Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006036833.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006036833-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006036833-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
New business enterprises -- Management.
Available: Copies:
216. 
Cover image for Introduction to management
Introduction to management
by 
Pettinger, Richard.
Table of contents only http://www.loc.gov/catdir/enhancements/fy0703/2006051507-t.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Introduction to management / Pettinger, Richard.
Available: Copies:
217. 
Cover image for Brands & gaming : the computer gaming phenomenon and its impact on brands and businesses
Brands & gaming : the computer gaming phenomenon and its impact on brands and businesses
by 
Nichols, David, 1967-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Product management.
Available: Copies:
218. 
Cover image for Fundamentals of cost and management accounting
Fundamentals of cost and management accounting
Fundamentals of cost and management accounting
by 
Niemand, A.
Format: 
Books
Publication Date 
2006
Excerpt: 
Fundamentals of cost and management accounting / Niemand, A.
Available: Copies:
219. 
Cover image for The lovemarks effect : winning in the consumer revolution
The lovemarks effect : winning in the consumer revolution
The lovemarks effect : winning in the consumer revolution
by 
Roberts, Kevin, 1949-
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
220. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and
Available: Copies:
221. 
Cover image for Introduction to clothing manufacture
Introduction to clothing manufacture
by 
Cooklin, Gerry.
Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005035497.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0827/2005035497-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0827/2005035497-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
-to-day operation of a clothing factory, including management, design, marketing, finance and purchasing, as well as
Available: Copies:
222. 
Cover image for Operations and process management : principles and practice for strategic impact
Operations and process management : principles and practice for strategic impact
by 
Slack, Nigel.
Format: 
Electronic Resources
Publication Date 
2006
Excerpt: 
Operations and process management : principles and practice for strategic impact / Slack, Nigel.
Available: Copies:
224. 
Cover image for Brands : meaning and value in media culture
Brands : meaning and value in media culture
Brands : meaning and value in media culture
by 
Arvidsson, Adam.
Table of contents http://www.loc.gov/catdir/toc/ecip0510/2005009512.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Brand name products -- Management.
Available: Copies:
225. 
Cover image for Competitive strategy for media firms : strategic and brand management in changing media markets
Competitive strategy for media firms : strategic and brand management in changing media markets
Competitive strategy for media firms : strategic and brand management in changing media markets
by 
Chan-Olmsted, Sylvia M.
Format: 
Books
Publication Date 
2006
Excerpt: 
Brand name products -- Management.
Available: Copies:
226. 
Cover image for From brand vision to brand evaluation : strategically building and sustaining brands
From brand vision to brand evaluation : strategically building and sustaining brands
From brand vision to brand evaluation : strategically building and sustaining brands
by 
De Chernatony, L. (Leslie)
Format: 
Books
Publication Date 
2006
Excerpt: 
Product management.
Available: Copies:
227. 
Cover image for Knowledge intensive business services : organizational forms and national institutions
Knowledge intensive business services : organizational forms and national institutions
Knowledge intensive business services : organizational forms and national institutions
by 
Miozzo, Marcela, 1963-
Format: 
Books
Publication Date 
2006
Excerpt: 
Knowledge management.
Available: Copies:
228. 
Cover image for Creating breakthrough innovations.
Creating breakthrough innovations.
Creating breakthrough innovations.
Table of contents http://www.loc.gov/catdir/toc/ecip068/2006003969.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Technological innovations -- Management.
Available: Copies:
229. 
Cover image for Ecodesign : a manual for ecological design
Ecodesign : a manual for ecological design
by 
Yeang, Ken, 1948-
Publisher description http://www.loc.gov/catdir/enhancements/fy0714/2007386411-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Designing the built environment as the transient management of materials and energy input flows -- Designing
Available: Copies:
230. 
Cover image for International marketing : a global perspective
International marketing : a global perspective
International marketing : a global perspective
by 
Muhlbacher, Hans, 1949-
Format: 
Books
Publication Date 
2006
Excerpt: 
management -- 12. International distribution management -- 13. International sales management -- 14
Available: Copies:
231. 
Cover image for Brand vision : how to energize your team to drive business growth
Brand vision : how to energize your team to drive business growth
Brand vision : how to energize your team to drive business growth
by 
Taylor, David, 1964-
Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006033488.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Product management.
Available: Copies:
232. 
Cover image for Business applications and computational intelligence
Business applications and computational intelligence
by 
Voges, Kevin, 1952-
Format: 
Books
Publication Date 
2006
Excerpt: 
-phone marketing / Artificial intelligence in electricity market operations and management / Reinforcement learning
Available: Copies:
235. 
Cover image for Moment of truth : redefining the CEO's brand management agenda
Moment of truth : redefining the CEO's brand management agenda
Moment of truth : redefining the CEO's brand management agenda
by 
Bauer, Andreas.
Publisher description http://www.loc.gov/catdir/enhancements/fy0626/2005058610-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Brand name products -- Management.
Available: Copies:
236. 
Cover image for Designing brand identity : a complete guide to creating, building and maintaining strong brands
Designing brand identity : a complete guide to creating, building and maintaining strong brands
Designing brand identity : a complete guide to creating, building and maintaining strong brands
by 
Wheeler, Alina.
Format: 
Books
Publication Date 
2006
Excerpt: 
Brand name products -- Marketing -- Management.
Available: Copies:
237. 
Cover image for Flock and flow : predicting and managing change in a dynamic marketplace
Flock and flow : predicting and managing change in a dynamic marketplace
Flock and flow : predicting and managing change in a dynamic marketplace
by 
McCracken, Grant David, 1951-
Table of contents http://www.loc.gov/catdir/toc/ecip068/2006005243.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Marketing -- Management.
Available: Copies:
239. 
Cover image for Managing information quality : increasing the value of information in knowledge-intensive products and processes
Managing information quality : increasing the value of information in knowledge-intensive products and processes
Managing information quality : increasing the value of information in knowledge-intensive products and processes
by 
Eppler, Martin J., 1971-
Table of contents only http://www.loc.gov/catdir/toc/fy0702/2006927427.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Managing information quality : increasing the value of information in knowledge-intensive products
Available: Copies:
240. 
Cover image for Inside the mind of Toyota : management principles for enduring growth
Inside the mind of Toyota : management principles for enduring growth
by 
Hino, Satoshi, 1945-
Table of contents only http://www.loc.gov/catdir/toc/ecip062/2005030271.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Inside the mind of Toyota : management principles for enduring growth / Hino, Satoshi, 1945-
Available: Copies:
241. 
Cover image for Institutional interaction in global environmental governance : synergy and conflict among international and EU policies
Institutional interaction in global environmental governance : synergy and conflict among international and EU policies
Institutional interaction in global environmental governance : synergy and conflict among international and EU policies
by 
Oberthür, Sebastian.
Format: 
Books
Publication Date 
2006
Excerpt: 
Werksman -- Interactions of EU legal instruments establishing broad principles of environmental management
Available: Copies:
242. 
Cover image for Managing innovation : new technology, new products, and new services in a global economy
Managing innovation : new technology, new products, and new services in a global economy
Managing innovation : new technology, new products, and new services in a global economy
by 
Ettlie, John E.
Table of contents http://www.loc.gov/catdir/toc/ecip0519/2005026257.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0632/2005026257-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Managing innovation : new technology, new products, and new services in a global economy / Ettlie
Available: Copies:
243. 
Cover image for Tourism business frontiers : consumers, products and industry
Tourism business frontiers : consumers, products and industry
Tourism business frontiers : consumers, products and industry
by 
Buhalis, Dimitrios.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
Tourism management dynamics : trends, management and tools
Available: Copies:
244. 
Cover image for The entrepreneur and small business problem solver
The entrepreneur and small business problem solver
The entrepreneur and small business problem solver
by 
Cohen, William A., 1937-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0512/2005012593.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0653/2005012593-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005012593-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
product or service -- 10. How to price your products and services for maximum profits -- 11. How to build
Available: Copies:
246. 
Cover image for Foundations of marketing
Foundations of marketing
Foundations of marketing
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
positioning. -- 6. Product and brand management. -- 7. Services marketing management. -- 8. Pricing strategy
Available: Copies:
247. 
Cover image for Introduction to marketing
Introduction to marketing
by 
Lamb, Charles W.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
Marketing -- Management.
Available: Copies:
248. 
Cover image for New products management
New products management
by 
Crawford, C. Merle (Charles Merle), 1924-2012.
Format: 
Books
Publication Date 
2006
Excerpt: 
New products management / Crawford, C. Merle (Charles Merle), 1924-2012.
Available: Copies:
250. 
Cover image for The origin of brands : how product evolution creates endless possibilities for new brands
The origin of brands : how product evolution creates endless possibilities for new brands
The origin of brands : how product evolution creates endless possibilities for new brands
by 
Ries, Al.
Format: 
Books
Publication Date 
2005 2004
Excerpt: 
Brand name products -- Management.
Available: Copies:
252. 
Cover image for Brand new justice : how branding places and products can help the developing world
Brand new justice : how branding places and products can help the developing world
Brand new justice : how branding places and products can help the developing world
by 
Anholt, Simon.
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand name products -- Management.
Available: Copies:
254. 
Cover image for Product leadership : pathways to profitable innovation
Product leadership : pathways to profitable innovation
Product leadership : pathways to profitable innovation
by 
Cooper, Robert G. (Robert Gravlin), 1943-
Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004017395.html
Format: 
Books
Publication Date 
2005
Excerpt: 
New products -- Management.
Available: Copies:
255. 
Cover image for Brands laid bare : using market research for evidence-based brand management
Brands laid bare : using market research for evidence-based brand management
Brands laid bare : using market research for evidence-based brand management
by 
Ford, Kevin.
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand name products -- Marketing -- Management.
Available: Copies:
256. 
Cover image for Accelerated project management : how to be the first to market
Accelerated project management : how to be the first to market
by 
Lewis, James P., 1941-
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2004012343.html
Format: 
Books
Publication Date 
2005
Excerpt: 
New products -- Management.
Available: Copies:
257. 
Cover image for The business of projects : managing innovation in complex products and systems
The business of projects : managing innovation in complex products and systems
by 
Davies, Andrew, 1960-
Format: 
Books
Publication Date 
2005
Excerpt: 
The business of projects : managing innovation in complex products and systems / Davies, Andrew
Available: Copies:
258. 
Cover image for Getting it right the first time : how innovative companies anticipate demand
Getting it right the first time : how innovative companies anticipate demand
by 
Katsaros, John.
Table of contents http://www.loc.gov/catdir/toc/ecip051/2004022505.html
Format: 
Books
Publication Date 
2005
Excerpt: 
New products -- Management.
Available: Copies:
260. 
Cover image for Cost management : measuring, monitoring, and motivating performance
Cost management : measuring, monitoring, and motivating performance
by 
Eldenburg, Leslie.
Format: 
Books
Publication Date 
2005
Excerpt: 
Cost management : measuring, monitoring, and motivating performance / Eldenburg, Leslie.
Available: Copies:
262. 
Cover image for Contemporary marketing 2005
Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
) marketing. Part 4. Product strategy. 11. Product strategies -- 12. Category and brand management, product
Available: Copies:
263. 
Cover image for The regional multinationals : MNEs and "Global" strategic management
The regional multinationals : MNEs and "Global" strategic management
The regional multinationals : MNEs and "Global" strategic management
by 
Rugman, Alan M.
Table of contents http://www.loc.gov/catdir/toc/cam051/2004052681.html
Publisher description http://www.loc.gov/catdir/description/cam041/2004052681.html
Format: 
Books
Publication Date 
2005
Excerpt: 
The regional multinationals : MNEs and "Global" strategic management / Rugman, Alan M.
Available: Copies:
264. 
Cover image for Managing product life cycle in a supply chain : context, a prescription based on empirical research
Managing product life cycle in a supply chain : context, a prescription based on empirical research
Managing product life cycle in a supply chain : context, a prescription based on empirical research
by 
Kumar, Sameer.
Publisher description http://www.loc.gov/catdir/enhancements/fy0663/2004056970-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Managing product life cycle in a supply chain : context, a prescription based on empirical research /
Available: Copies:
265. 
Cover image for It's not about the technology : developing the craft of thinking for a high technology corporation
It's not about the technology : developing the craft of thinking for a high technology corporation
by 
Karamchedu, Varada Raj.
Table of contents http://www.loc.gov/catdir/toc/fy054/2005297455.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0663/2005297455-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Product management -- Decision making.
Available: Copies:
266. 
Cover image for Introduction to foodservice
Introduction to foodservice
by 
Payne-Palacio, June.
Format: 
Books
Publication Date 
2005
Excerpt: 
Food service management.
Available: Copies:
267. 
Cover image for Design
Design
by 
Peters, Thomas J.
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand name products -- Management.
Available: Copies:
268. 
Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands
ProfitBrand : how to increase the profitability, accountability & sustainability of brands
by 
Wreden, Nick.
ebrary http://site.ebrary.com/id/10096170
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html
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Books
Publication Date 
2005
Excerpt: 
Brand name products -- Management.
Available: Copies:
269. 
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Principles of advertising & IMC
Principles of advertising & IMC
by 
Duncan, Tom (Thomas R.)
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html
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Publication Date 
2005
Excerpt: 
Brand name products -- Marketing -- Management.
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271. 
Cover image for Global marketing management : changes, challenges and new strategies
Global marketing management : changes, challenges and new strategies
by 
Lee, Kiefer.
Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003201.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-b.html
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Publication Date 
2005
Excerpt: 
Global marketing management : changes, challenges and new strategies / Lee, Kiefer.
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272. 
Cover image for Strategic management : formulation, implementation, and control
Strategic management : formulation, implementation, and control
Strategic management : formulation, implementation, and control
by 
Pearce, John A.
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Publication Date 
2005
Excerpt: 
Strategic management : formulation, implementation, and control / Pearce, John A.
Available: Copies:
273. 
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Market-based management : strategies for growing customer value and profitability
Market-based management : strategies for growing customer value and profitability
by 
Best, Roger J.
Format: 
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Publication Date 
2005
Excerpt: 
Market-based management : strategies for growing customer value and profitability / Best, Roger J.
Available: Copies:
274. 
Cover image for Management for engineers, scientists, and technologists
Management for engineers, scientists, and technologists
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Chelsom, John V.
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2005
Excerpt: 
Management for engineers, scientists, and technologists / Chelsom, John V.
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275. 
Cover image for The new strategic brand management : creating and sustaining brand equity long term
The new strategic brand management : creating and sustaining brand equity long term
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Kapferer, Jean-Noël.
Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm
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2004
Excerpt: 
Brand name products -- Management.
Available: Copies:
278. 
Cover image for Agile project management : creating innovative products
Agile project management : creating innovative products
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Highsmith, James A.
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2004
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Agile project management : creating innovative products / Highsmith, James A.
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279. 
Cover image for Mass affluence : seven new rules of marketing to today's consumer
Mass affluence : seven new rules of marketing to today's consumer
by 
Nunes, Paul, 1963-
Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004002471.html
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Publication Date 
2004
Excerpt: 
Product management -- United States.
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280. 
Cover image for Management and cost accounting
Management and cost accounting
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Drury, Colin.
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2004
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Management and cost accounting / Drury, Colin.
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281. 
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Strategic management
by 
White, Colin (Colin M.)
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2004
Excerpt: 
Strategic management / White, Colin (Colin M.)
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283. 
Cover image for Principles of marketing
Principles of marketing
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Kotler, Philip.
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Publication Date 
2004
Excerpt: 
-- New-product development and product life-cycle strategies -- Pricing considerations and approaches
Available: Copies:
285. 
Cover image for The origin of brands : discover the natural laws of product innovation and business survival
The origin of brands : discover the natural laws of product innovation and business survival
by 
Ries, Al.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-b.html
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Publication Date 
2004
Excerpt: 
Brand name products -- Management.
Available: Copies:
286. 
Cover image for The business of brands
The business of brands
The business of brands
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Miller, Jon, 1971-
Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html
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2004
Excerpt: 
Brand name products -- Management.
Available: Copies:
287. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
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2004
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Business marketing management : a strategic view of industrial and organizational markets / Hutt
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289. 
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International marketing
International marketing
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Czinkota, Michael R.
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Publication Date 
2004
Excerpt: 
expansion -- Product and brand management -- Services marketing -- Global pricing strategies -- Logistics
Available: Copies:
290. 
Cover image for Agile project management : how to succeed in the face of changing project requirements
Agile project management : how to succeed in the face of changing project requirements
by 
Chin, Gary.
PTARPP e-Shelf location detail ; [click to view]
Table of contents http://catdir.loc.gov/catdir/toc/ecip049/2003022111.html
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2004
Excerpt: 
Agile project management : how to succeed in the face of changing project requirements / Chin, Gary.
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291. 
Cover image for Sense : the art and science of creating lasting brands
Sense : the art and science of creating lasting brands
by 
Lippincott Mercer (Firm)
Format: 
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Publication Date 
2004
Excerpt: 
Product management.
Available: Copies:
293. 
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New products management
New products management
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Crawford, Merle C.
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2003
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New products management Crawford, Merle C.
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294. 
Cover image for The 22 immutable laws of branding
The 22 immutable laws of branding
by 
Ries, Al.
Format: 
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Publication Date 
2003 1999
Excerpt: 
Brand name products -- Management.
Available: Copies:
295. 
Cover image for Small business management : an entrepreneurial emphasis
Small business management : an entrepreneurial emphasis
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-b.html
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2003
Excerpt: 
Small business management : an entrepreneurial emphasis / Longenecker, Justin G. (Justin Gooderl
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297. 
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Branding
Branding
by 
Vaid, Helen.
Format: 
Books
Publication Date 
2003
Excerpt: 
Brand name products -- Management.
Available: Copies:
298. 
Cover image for Branding : [brand strategy, design, and implementation of corporate and product identity]
Branding : [brand strategy, design, and implementation of corporate and product identity]
Branding : [brand strategy, design, and implementation of corporate and product identity]
by 
Vaid, Helen.
Format: 
Books
Publication Date 
2003
Excerpt: 
Brand name products -- Management.
Available: Copies:
300. 
Cover image for Strategic management : formulation, implementation, and control
Strategic management : formulation, implementation, and control
by 
Pearce, John A.
Format: 
Books
Publication Date 
2003
Excerpt: 
Strategic management : formulation, implementation, and control / Pearce, John A.
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