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Advertising and promotions : an integrated brand approach

Semenik, Richard J.

Format:

Books

Publication Date

2012

Excerpt:

Advertising and promotions : an integrated brand approach / Semenik, Richard J.

Available: Copies:

Market place : an insight into advertising, marketing, research, sales promotion.

Format:

Books

Publication Date

2025 2024 2023 2022 2021

Excerpt:

Market place : an insight into advertising, marketing, research, sales promotion.

Available: Copies:

Integrated marketing communication

Mulder, D. (Dalmé)

Format:

Books

Publication Date

2025

Excerpt:

Sales promotion.

Available: Copies:

Understanding health

Keleher, Helen, 1950-, editor.

Format:

Books

Publication Date

2022

Excerpt:

Health promotion -- Australia.

Available: Copies:

ADVERTISING AND INTEGRATED BRAND PROMOTION.

SCHEINBAUM, ANGELINE CLOSE.

Format:

Books

Publication Date

2022

Excerpt:

ADVERTISING AND INTEGRATED BRAND PROMOTION. SCHEINBAUM, ANGELINE CLOSE.

Available: Copies:

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. 1951- Verfasser.

Format:

Books

Publication Date

2021

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

MARKETING TOURISM AND HOSPITALITY : concepts and cases.

GEORGE, RICHARD.

Format:

Books

Publication Date

2021

Excerpt:

tourism and hospitality products -- 11. Designing the tourism and hospitality promotions mix -- 12

Available: Copies:

Advertising & promotion

Hackley, Christopher E., author.

Format:

Books

Publication Date

2021

Excerpt:

Advertising & promotion / Hackley, Christopher E., author.

Available: Copies:

Integrated marketing communication

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

Sales promotion.

Available: Copies:

10.

Advertising and integrated brand promotion

O'Guinn, Thomas C., author.

Format:

Books

Publication Date

2019

Excerpt:

Advertising and integrated brand promotion / O'Guinn, Thomas C., author.

Available: Copies:

11.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951- author.

Format:

Books

Publication Date

2018

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

12.

Advertising, promotion, and other aspects of integrated marketing communications

Andrews, J. Craig, author.

Format:

Books

Publication Date

2018

Excerpt:

Advertising, promotion, and other aspects of integrated marketing communications / Andrews, J

Available: Copies:

13.

Introduction to marketing : a South African perspective

Cunningham, Nicole.

Format:

Books

Publication Date

2018

Excerpt:

-- 13. Promotions in the marketing mix -- 14. Advertising, public relations and sales promotion -- 15

Available: Copies:

14.

Marketing for hospitality and tourism

Kotler, Philip, author.

Format:

Books

Publication Date

2017

Excerpt:

sales promotions -- Professional sales -- Direct, online, social media and mobile marketing -- Managing

Available: Copies:

15.

Marketing for tourism, hospitality & events : a global & digital approach

Hudson, Simon, author.

Format:

Books

Publication Date

2017

Excerpt:

advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service

Available: Copies:

16.

Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

Available: Copies:

17.

The new public health

Baum, Frances, author.

Table of contents https://www.loc.gov/catdir/enhancements/fy1611/2015513778-t.html
Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1611/2015513778-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1611/2015513778-d.html

Format:

Books

Publication Date

2016 2015

Excerpt:

Health promotion -- Australia.

Available: Copies:

18.

Population health : creating a culture of wellness

Nash, David B., editor.

Format:

Books

Publication Date

2016

Excerpt:

Health Promotion -- United States.

Available: Copies:

19.

Understanding health

Keleher, Helen, 1950- editor.

Format:

Books

Publication Date

2016

Excerpt:

Health promotion -- Australia.

Available: Copies:

20.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

Advertising and integrated brand promotion / O'Guinn, Thomas C.

Available: Copies:

21.

Marketing fashion : strategy, branding and promotion

Posner, Harriet, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live

Format:

Books

Publication Date

2015

Excerpt:

Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.

Available: Copies:

22.

Towards and understanding of instant rewards programmes : an investigation of Woolworths' Wrewards programme against brand identity

Stevens, Margaux Anne.

Format:

Manuscript

Publication Date

2015

Excerpt:

Sales promotion.

Available: Copies:

23.

Promoting health and emotional well-being in your classroom

Page, Randy M.

Format:

Books

Publication Date

2015

Excerpt:

Mental health promotion.

Available: Copies:

24.

Health promotion in multicultural populations : a handbook for practitioners and students

Huff, Robert M., editor of compilation.

Format:

Books

Publication Date

2015

Excerpt:

Health promotion in multicultural populations : a handbook for practitioners and students / Huff

Available: Copies:

25.

Essentials of health behavior : social and behavioral theory in public health

Edberg, Mark Cameron, 1955- auteur.

Format:

Books

Publication Date

2015

Excerpt:

Health Promotion -- methods.

Available: Copies:

26.

Health promotion : planning & strategies

Green, Jackie, author.

Format:

Books

Publication Date

2015

Excerpt:

Health promotion : planning & strategies / Green, Jackie, author.

Available: Copies:

27.

Prevention psychology : enhancing personal and social well-being

Romano, John L.

Format:

Books

Publication Date

2015

Excerpt:

Health Promotion.

Available: Copies:

28.

Research methods in health promotion

Salazar, Laura Francisca, 1960- editor.

Format:

Books

Publication Date

2015

Excerpt:

Research methods in health promotion / Salazar, Laura Francisca, 1960- editor.

Available: Copies:

29.

Dietary supplements in health promotion

Wallace, Taylor C., editor.

Format:

Books

Publication Date

2015

Excerpt:

Dietary supplements in health promotion / Wallace, Taylor C., editor.

Available: Copies:

30.

Health education : creating strategies for school and community health

Gilbert, Glen G. (Glen Gordon), 1946- author.

Format:

Books

Publication Date

2015

Excerpt:

Health Promotion -- methods -- United States.

Available: Copies:

31.

Advertising & promotion.

Hackley, Christopher E., author.

Format:

Books

Publication Date

2015

Excerpt:

Advertising & promotion. Hackley, Christopher E., author.

Available: Copies:

32.

Health psychology : theory, research and practice

Marks, David F., 1945- (DE-588)138284962

Format:

Books

Publication Date

2015

Excerpt:

Health promotion - Psychological aspects.

Available: Copies:

33.

Your ultimate success plan : stop holding yourself back and get recognized, rewarded, and promoted

Jacobs, Tamara.

Format:

Books

Publication Date

2015

Excerpt:

Promotions.

Available: Copies:

34.

Planning and managing public relations campaigns : a strategic approach

Gregory, Anne, 1953- author.

Format:

Books

Publication Date

2015

Excerpt:

BUSINESS & ECONOMICS -- Advertising & Promotion.

Available: Copies:

35.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2015

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

36.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2014

Excerpt:

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

Available: Copies:

37.

Advertising and sales promotion

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

Advertising and sales promotion / Koekemoer, Ludi.

Available: Copies:

38.

Marketing

Grewal, Dhruv.

Format:

Books

Publication Date

2014

Excerpt:

-- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Glossary

Available: Copies:

39.

Health communication : from theory to practice

Schiavo, Renata, author.

Format:

Books

Publication Date

2014

Excerpt:

Health promotion -- United States.

Available: Copies:

40.

Mobile magic : the Saatchi & Saatchi guide to mobile marketing

Eslinger, Tom, author.

Format:

Books

Publication Date

2014

Excerpt:

BUSINESS & ECONOMICS / Advertising & Promotion.

Available: Copies:

41.

Health program planning and evaluation : a practical, systematic approach for community health

Issel, L. Michele.

Format:

Books

Publication Date

2014

Excerpt:

Health promotion -- Evaluation.

Available: Copies:

42.

Health promotion for nurses : a practical guide

Clark, Carolyn Chambers.

Format:

Books

Publication Date

2014

Excerpt:

Health promotion for nurses : a practical guide / Clark, Carolyn Chambers.

Available: Copies:

43.

Contemporary health promotion in nursing practice

Raingruber, Bonnie.

Format:

Books

Publication Date

2014

Excerpt:

Contemporary health promotion in nursing practice / Raingruber, Bonnie.

Available: Copies:

44.

Process evaluation for public health interventions and research

Steckler, Allan B., editor.

Format:

Books

Publication Date

2014

Excerpt:

Health promotion -- Evaluation.

Available: Copies:

45.

Health behavior theory for public health : principles, foundations, and applications

DiClemente, Ralph J.

Format:

Books

Publication Date

2013

Excerpt:

Health Promotion.

Available: Copies:

46.

Health and medical public relations

Riggulsford, Myc.

Format:

Books

Publication Date

2013

Excerpt:

officer, press relations manager -- Publicist, promotions, photo opportunities -- Online and social media

Available: Copies:

47.

Promo 2

O'Guinn, Thomas.

Format:

Books

Publication Date

2013

Excerpt:

Sales promotion -- Management.

Available: Copies:

48.

Communicating health : strategies for health promotion

Corcoran, Nova.

Format:

Books

Publication Date

2013

Excerpt:

Communicating health : strategies for health promotion / Corcoran, Nova.

Available: Copies:

49.

Occupational therapy practice guidelines for mental health promotion, prevention, and intervention for children and youth

Bazyk, Susan.

Format:

Books

Publication Date

2013

Excerpt:

Occupational therapy practice guidelines for mental health promotion, prevention, and intervention

Available: Copies:

50.

Untapped talent : unleashing the power of the hidden workforce

Monroe, Dani, author.

Format:

Books

Publication Date

2013

Excerpt:

Promotions.

Available: Copies:

51.

Health activism : foundations and strategies

Laverack, Glenn.

Format:

Books

Publication Date

2013

Excerpt:

Health promotion.

Available: Copies:

52.

Community nutrition : planning health promotion and disease prevention

Nnakwe, Nweze Eunice.

Format:

Books

Publication Date

2013

Excerpt:

Community nutrition : planning health promotion and disease prevention / Nnakwe, Nweze Eunice.

Available: Copies:

53.

Health promotion strategies and methods

Egger, Garry.

Format:

Books

Publication Date

2013

Excerpt:

Health promotion strategies and methods / Egger, Garry.

Available: Copies:

54.

Global handbook on noncommunicable diseases and health promotion

McQueen, David V., editor.

Format:

Books

Publication Date

2013

Excerpt:

Global handbook on noncommunicable diseases and health promotion / McQueen, David V., editor.

Available: Copies:

55.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

Available: Copies:

56.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

57.

Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2012

Excerpt:

Integrated advertising, promotion, and marketing communications / Clow, Kenneth E.

Available: Copies:

58.

E-marketing : applications of information technology and the internet within marketing

Molenaar, Cor.

Format:

Books

Publication Date

2012

Excerpt:

.Product innovations -- 4.2.Price differentiation -- 4.3.Promotions -- 4.4.Place -- 4.5.The application of

Available: Copies:

59.

eHealth applications : promising strategies for health behavior change

Noar, Seth M.

Format:

Books

Publication Date

2012

Excerpt:

Health Promotion -- methods -- Congresses.

Available: Copies:

60.

Encyclopedia of lifestyle medicine & health

Rippe, James M.

Format:

Books

Publication Date

2012

Excerpt:

Health promotion.

Available: Copies:

61.

Writing skills for public relations : style and technique for mainstream and social media

Foster, John, 1926-

Format:

Books

Publication Date

2012

Excerpt:

trade marks -- Competitions and promotions -- Self-regulatory codes of practice -- Don't forget the

Available: Copies:

62.

Advertising : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012 2011

Excerpt:

Belch, George E. (George Edward), 1951-. Advertising and promotion.

Available: Copies:

63.

Contemporary health studies : an introduction

Warwick-Booth, Louise.

Format:

Books

Publication Date

2012

Excerpt:

Health Promotion.

Available: Copies:

64.

Applications of public health education and health promotion interventions

Format:

Books

Publication Date

2012

Excerpt:

Applications of public health education and health promotion interventions /

Available: Copies:

65.

Website optimization : an hour a day

Page, Rich.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1214/2012934988-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy1214/2012934988-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy1214/2012934988-t.html

Format:

Books

Publication Date

2012

Excerpt:

, Understand, and Relate To -- Week 16 Influence by Optimizing Your Images, Promotions, Videos, Rich Media, and

Available: Copies:

66.

Health promotion settings : principles and practice

Scriven, Angela.

Format:

Books

Publication Date

2012

Excerpt:

Health promotion settings : principles and practice / Scriven, Angela.

Available: Copies:

67.

Understanding health

Keleher, Helen, 1950-

Format:

Books

Publication Date

2011

Excerpt:

Health promotion -- Australia.

Available: Copies:

68.

Health promotion and public health for nursing students

Evans, Daryl, RN

Format:

Books

Publication Date

2011

Excerpt:

Health promotion and public health for nursing students / Evans, Daryl, RN

Available: Copies:

69.

Assessment and planning in health programs

Hodges, Bonni C.

Format:

Books

Publication Date

2011

Excerpt:

Health promotion -- Evaluation.

Available: Copies:

70.

Counseling people of African ancestry

Mpofu, Elias.

Format:

Books

Publication Date

2011

Excerpt:

Health Promotion -- methods.

Available: Copies:

71.

The economics of sport, health and happiness : the promotion of well-being through sporting activities

Rodríguez, Plácido.

Format:

Books

Publication Date

2011

Excerpt:

The economics of sport, health and happiness : the promotion of well-being through sporting

Available: Copies:

72.

Occupational health and safety

Clarke, Sharon, 1968-

Format:

Electronic Resources

Publication Date

2011

Excerpt:

Employee health promotion.

Available: Copies:

73.

Community as partner : theory and practice in nursing

Anderson, Elizabeth T.

Format:

Books

Publication Date

2011

Excerpt:

Health Promotion.

Available: Copies:

74.

The conceptual politics of democracy promotion

Hobson, Christopher.

Format:

Books

Publication Date

2011

Excerpt:

The conceptual politics of democracy promotion / Hobson, Christopher.

Available: Copies:

75.

Developing practice for public health and health promotion

Naidoo, Jennie.

Format:

Books

Publication Date

2011

Excerpt:

Developing practice for public health and health promotion / Naidoo, Jennie.

Available: Copies:

76.

Marketing communications : integrating offline and online with social media

Smith, P. R. (Paul Russell), 1957-

Format:

Books

Publication Date

2011

Excerpt:

promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites

Available: Copies:

77.

Encyclopedia of family health

Craft-Rosenberg, Martha.

Format:

Books

Publication Date

2011

Excerpt:

Health Promotion -- Encyclopedias -- English.

Available: Copies:

78.

The Routledge handbook of health communication

Thompson, Teresa L.

Format:

Books

Publication Date

2011

Excerpt:

Health Promotion -- methods -- Review.

Available: Copies:

79.

Transforming european employment policy : labour market transitions and the promotion of capability

Rogowski, Ralf.

Format:

Books

Publication Date

2011

Excerpt:

Transforming european employment policy : labour market transitions and the promotion of capability /

Available: Copies:

80.

Social marketing : influencing behaviors for good

Lee, Nancy, 1932-

Format:

Books

Publication Date

2011

Excerpt:

. Bicycling in the Netherlands: What Went Right? (2010) -- ch. 13 Promotion: Deciding on Messages, Messengers

Available: Copies:

81.

Services marketing.

Bateson, John E. G.

Format:

Books

Publication Date

2011

Excerpt:

. Focus on service processes -- 6. Considerations for services pricing -- 7: Effective service promotions

Available: Copies:

82.

Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

Sales promotion -- South Africa.

Available: Copies:

83.

Integrated marketing communications in advertising and promotion

Shimp, Terence A.

Format:

Books

Publication Date

2010

Excerpt:

Integrated marketing communications in advertising and promotion / Shimp, Terence A.

Available: Copies:

84.

Planning local economic development : theory and practice

Blakely, Edward J. (Edward James), 1938-

Format:

Books

Publication Date

2010

Excerpt:

Industrial promotion -- United States.

Available: Copies:

85.

Marketing management : a customer-oriented approach

Clow, Kenneth E.

Format:

Books

Publication Date

2010

Excerpt:

-- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions.

Available: Copies:

86.

Promoting Health : the primary health care approach

Talbot, Lyn.

Format:

Books

Publication Date

2010

Excerpt:

Health promotion.

Available: Copies:

87.

Promoting healthy behaviour : a practical guide for nursing and healthcare professionals

Upton, Dominic.

Format:

Books

Publication Date

2010

Excerpt:

Health Promotion -- methods.

Available: Copies:

88.

Health promotion and health education in nursing : a framework for practice

Whitehead, Dean.

Format:

Books

Publication Date

2010

Excerpt:

Health promotion and health education in nursing : a framework for practice / Whitehead, Dean.

Available: Copies:

89.

Sales promotion : how to create, implement and integrate campaigns that really work.

Mullin, Roddy.

Format:

Books

Publication Date

2010

Excerpt:

Sales promotion : how to create, implement and integrate campaigns that really work. Mullin, Roddy.

Available: Copies:

90.

Winning health promotion strategies

Ludovici-Connolly, Anne Marie, 1959-

Format:

Books

Publication Date

2010

Excerpt:

Winning health promotion strategies / Ludovici-Connolly, Anne Marie, 1959-

Available: Copies:

91.

Research techniques for the health sciences

Neutens, James J.

Format:

Books

Publication Date

2010

Excerpt:

Health promotion -- Research -- Methodology.

Available: Copies:

92.

Advertising and promotion : in integrated marketing communications

Hackley, Christopher E.

Format:

Books

Publication Date

2010

Excerpt:

Advertising and promotion : in integrated marketing communications / Hackley, Christopher E.

Available: Copies:

93.

Cover image for Promotion of Equality and Prevention of Unfair Discrimination Act 4 of 2000 ; Promotion of Access to Information Act 2 of 2000 ; Promotion of Administrative Justice Act 3 of 2000 & related material

Promotion of Equality and Prevention of Unfair Discrimination Act 4 of 2000 ; Promotion of Access to Information Act 2 of 2000 ; Promotion of Administrative Justice Act 3 of 2000 & related material

South Africa.

Format:

Books

Publication Date

2010

Excerpt:

Promotion of Equality and Prevention of Unfair Discrimination Act 4 of 2000 ; Promotion of Access

Available: Copies:

94.

Promoting health : a practical guide

Scriven, Angela.

Format:

Books

Publication Date

2010

Excerpt:

Health Promotion -- methods -- Great Britain.

Available: Copies:

95.

Cover image for The potential role of indigenous healers in life skills education : an investigation of the potential role of indigenous healers in the life skills education in schools

The potential role of indigenous healers in life skills education : an investigation of the potential role of indigenous healers in the life skills education in schools

Dangala, Study.

Format:

Books

Publication Date

2010

Excerpt:

Health promotion -- South Africa.

Available: Copies:

96.

Promoting mental health in scarce-resource contexts : emerging evidence and practice

Petersen, Inge.

Format:

Books

Publication Date

2010

Excerpt:

Health Promotion.

Available: Copies:

97.

Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2010

Excerpt:

Integrated advertising, promotion, and marketing communications / Clow, Kenneth E.

Available: Copies:

98.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Format:

Books

Publication Date

2009

Excerpt:

Advertising and integrated brand promotion / O'Guinn, Thomas C.

Available: Copies:

99.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer

Format:

Books

Publication Date

2009

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

100.

Marketing management

Kotler, Philip.

Table of contents Kostenfrei
E-book - Full text Myilibrary. You can only view this e-book online and not download it
Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html

Format:

Books

Publication Date

2009

Excerpt:

-- Managing mass communications : advertising, sales promotions, events and experiences, and public relations

Available: Copies:

101.

A taste of the world of wine

Iland, Patrick.

Format:

Books

Publication Date

2009

Excerpt:

Patrick Iland Wine Promotions,

Available: Copies:

102.

The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing

Williams, Alison.

Format:

Books

Publication Date

2009

Excerpt:

Sales promotion.

Available: Copies:

103.

Understanding health : a determinant's approach

Keleher, Helen.

Format:

Books

Publication Date

2009 2008

Excerpt:

Health promotion -- Australia -- Textbooks.

Available: Copies:

104.

Community health education methods : a practical guide

Bensley, Robert J.

Format:

Books

Publication Date

2009

Excerpt:

Health Promotion -- methods.

Available: Copies:

105.

Advertising and promotion : an integrated marketing communication perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2009

Excerpt:

Advertising and promotion : an integrated marketing communication perspective / Belch, George E

Available: Copies:

106.

Strategic advertising management

Percy, Larry.

Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html

Format:

Books

Publication Date

2009

Excerpt:

Sales promotion.

Available: Copies:

107.

Effective organisational communication : perspectives, principles, and practices

Blundel, Richard.

Format:

Books

Publication Date

2008

Excerpt:

, promotions, news releases and exhibitions -- 11. Interviews, questioning and listening -- 12. Presentations

Available: Copies:

108.

How to market, advertise, and promote your business or service in your own backyard

Egelhoff, Tom.

Format:

Books

Publication Date

2008

Excerpt:

Sales promotion.

Available: Copies:

109.

Bodies of work : civic display and labor in industrial Pittsburgh

Slavishak, Edward Steven.

Format:

Books

Publication Date

2008

Excerpt:

City promotion -- Pennsylvania -- Pittsburgh -- History.

Available: Copies:

110.

Health behavior and health education : theory, research, and practice

Glanz, Karen.

Format:

Books

Publication Date

2008

Excerpt:

Health promotion.

Available: Copies:

111.

Health promotion in action : from local to global empowerment

Labonte, Ronald N.

Format:

Books

Publication Date

2008

Excerpt:

Health promotion in action : from local to global empowerment / Labonte, Ronald N.

Available: Copies:

112.

Health promotion : a psychosocial approach

Stephens, Christine.

Format:

Books

Publication Date

2008

Excerpt:

Health promotion : a psychosocial approach / Stephens, Christine.

Available: Copies:

113.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2007

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

114.

Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Excerpt:

Integrated advertising, promotion, and marketing communications / Clow, Kenneth E.

Available: Copies:

115.

Spook country

Gibson, William, 1948-

Format:

Books

Publication Date

2007

Excerpt:

journalist Hollis frets over her start-up magazine's censure of its own promotions, and prescription drug

Available: Copies:

116.

Managerial accounting for managers

Noreen, Eric.

Format:

Books

Publication Date

2007

Excerpt:

-Hill Australia Pty Ltd : [distributor] McGraw-Hill Book Company New Zealand Ltd : [distributor] PSD Promotions

Available: Copies:

117.

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2007

Excerpt:

Advertising, promotion, and other aspects of integrated marketing communications / Shimp, Terence A.

Available: Copies:

118.

Understanding health promotion

Keleher, Helen.

Format:

Books

Publication Date

2007

Excerpt:

Health promotion -- Study and teaching (Higher) -- Australia.

Available: Copies:

119.

Communicating health : strategies for health promotion

Corcoran, Nova.

Publisher description http://www.loc.gov/catdir/enhancements/fy0739/2006935912-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0739/2006935912-t.html

Format:

Books

Publication Date

2007

Excerpt:

Communicating health : strategies for health promotion / Corcoran, Nova.

Available: Copies:

120.

Child health for all

Kibel, Maurice A.

Format:

Books

Publication Date

2007

Excerpt:

Health Promotion -- South Africa.

Available: Copies:

121.

Implementing mental health promotion

Barry, Margaret M.

Format:

Books

Publication Date

2007

Excerpt:

Implementing mental health promotion Barry, Margaret M.

Available: Copies:

122.

A global perspective on health and human development : VCE units 3 & 4

Goodacre, Sonia.

Format:

Books

Publication Date

2007

Excerpt:

Health promotion -- Australia -- Textbooks.

Available: Copies:

123.

Public health practice in Australia : the organised effort

Lin, Vivian.

Format:

Books

Publication Date

2007

Excerpt:

Health promotion -- Australia.

Available: Copies:

124.

Understanding health promotion

Keleher, Helen.

Format:

Books

Publication Date

2007

Excerpt:

Understanding health promotion / Keleher, Helen.

Available: Copies:

125.

Health promotion practice : building empowered communities

Laverack, Glenn.

Format:

Books

Publication Date

2007

Excerpt:

Health promotion practice : building empowered communities / Laverack, Glenn.

Available: Copies:

126.

Health communication : theory and practice

Berry, Dianne.

Format:

Books

Publication Date

2007

Excerpt:

Health promotion -- Psychological aspects.

Available: Copies:

127.

Promoting health and emotional well-being in your classroom

Page, Randy M.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0610/2006008092.html

Format:

Books

Publication Date

2007

Excerpt:

Mental health promotion.

Available: Copies:

128.

Advertising, promotion, and other aspects of integrated

Shimp, Terence.A

Format:

Books

Publication Date

2007

Excerpt:

Advertising, promotion, and other aspects of integrated Shimp, Terence.A

Available: Copies:

129.

30 minutes a day to a healthy heart.

Reader's Digest (Australia)

Format:

Books

Publication Date

2007

Excerpt:

Health promotion.

Available: Copies:

130.

Sport marketing

Mullin, Bernard James.

Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

branded merchandise -- Pricing strategies -- Promotions -- Sales -- Promotional licensing and sponsorship

Available: Copies:

131.

Health promotion and health services : management for change

Johnson, Anne, PhD.

Format:

Books

Publication Date

2007

Excerpt:

Health promotion and health services : management for change / Johnson, Anne, PhD.

Available: Copies:

132.

Advertising strategy : creative tactics from the outside/in

Altstiel, Tom.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html

Format:

Books

Publication Date

2006

Excerpt:

-- Radio -- Television -- Internet -- Promotions and point of purchase -- Business-to-business -- Selling

Available: Copies:

133.

The fundamentals of creative advertising

Burtenshaw, Ken.

Click here to view book
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=354463

Format:

Electronic Resources

Publication Date

2006

Excerpt:

BUSINESS & ECONOMICS -- Advertising & Promotion.

Available: Copies:

134.

How to write great copy : learn the unwritten rules of copywriting

Gettins, Dominic.

Books24x7 http://www.books24x7.com/marc.asp?bookid=18789
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=258572
Ebook Library http://www.SLQ.eblib.com.au/patron/FullRecord.aspx?p=258572
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Format:

Electronic Resources

Publication Date

2006

Excerpt:

BUSINESS & ECONOMICS -- Advertising & Promotion.

Available: Copies:

135.

Public relations disasters : talespin--inside stories and lessons learnt

McCusker, Gerry, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html

Format:

Books

Publication Date

2006 2005

Excerpt:

-- Battle for hearts and minds -- Promotions -- Operating in a PR vacuum -- Propaganda -- Truth is the first

Available: Copies:

136.

Magnetic selling : develop the charm and charisma that attract customers and maximize sales

Bly, Robert W.

Format:

Books

Publication Date

2006

Excerpt:

Sales promotion.

Available: Copies:

137.

Media promotion and marketing for broadcasting, cable, and the Internet

Eastman, Susan Tyler.

Table of contents http://www.loc.gov/catdir/toc/ecip0519/2005027692.html

Format:

Books

Publication Date

2006

Excerpt:

Media promotion and marketing for broadcasting, cable, and the Internet / Eastman, Susan Tyler.

Available: Copies:

138.

Tourism Marketing for cities and towns : using branding and events to attract tourism

Kolb, Bonita M.

Table of contents only http://www.loc.gov/catdir/toc/ecip0517/2005022585.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html

Format:

Books

Publication Date

2006

Excerpt:

City promotion.

Available: Copies:

139.

Oxford handbook of public health practice

Pencheon, David.

Table of contents only http://www.loc.gov/catdir/toc/ecip0614/2006018375.html

Format:

Books

Publication Date

2006

Excerpt:

Health Promotion -- Handbooks.

Available: Copies:

140.

Advertising, promotion and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2006

Excerpt:

Advertising, promotion and other aspects of integrated marketing communications / Shimp, Terence A.

Available: Copies:

141.

Small business marketing for dummies

Schenck, Barbara Findlay.

Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html

Format:

Books

Publication Date

2005

Excerpt:

your market -- 14. Brochures, promotions, trade shows, and more -- 15. Public relations and publicity

Available: Copies:

142.

Heads in beds : hospitality and tourism marketing

Raza, Ivo, 1968-

Format:

Books

Publication Date

2005

Excerpt:

brochures and collateral materials, promotions and public relations, Internet marketing, and several key

Available: Copies:

143.

The art of promotion : creating distinction through innovative production techniques

Cyr, Lisa.

Format:

Books

Publication Date

2005 2003

Excerpt:

The art of promotion : creating distinction through innovative production techniques / Cyr, Lisa.

Available: Copies:

144.

Special events : event leadership for a new world

Goldblatt, Joe Jeff, 1952-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004008519.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0616/2004008519-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0616/2004008519-d.html

Format:

Books

Publication Date

2005

Excerpt:

, public relations, promotions, and sponsorship -- Online marketing -- Risk management : legal and

Available: Copies:

145.

Marketing payback : is your marketing profitable?

Shaw, Robert, 1950-

Format:

Books

Publication Date

2005

Excerpt:

-- Valuing brands -- Integrated marketing communications -- How pricing works -- How promotions work

Available: Copies:

146.

Strategic advertising management

Percy, Larry.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html

Format:

Books

Publication Date

2005

Excerpt:

Sales promotion.

Available: Copies:

147.

Advertising and promotion : communicating brands

Hackley, Christopher E.

Format:

Books

Publication Date

2005

Excerpt:

Advertising and promotion : communicating brands / Hackley, Christopher E.

Available: Copies:

148.

Corporate social responsibility : doing the most good for your company and your cause

Kotler, Philip.

Table of contents http://www.loc.gov/catdir/toc/ecip0422/2004020375.html

Format:

Books

Publication Date

2005

Excerpt:

good -- 3. Corporate cause promotions : increasing awareness and concern for social causes -- 4. Cause

Available: Copies:

149.

Advertising, promotion, and new media

Stafford, Marla R., 1960-

Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004004069.html

Format:

Books

Publication Date

2005

Excerpt:

Advertising, promotion, and new media / Stafford, Marla R., 1960-

Available: Copies:

150.

Business-to-business marketing : relationships, systems and communications

Fill, Chris.

Format:

Books

Publication Date

2005

Excerpt:

Sales promotion.

Available: Copies:

151.

Key topics in public health : essential briefings on prevention and health promotion

Ewles, Linda.

Format:

Books

Publication Date

2005

Excerpt:

Key topics in public health : essential briefings on prevention and health promotion / Ewles, Linda.

Available: Copies:

152.

Introduction to foodservice

Payne-Palacio, June.

Format:

Books

Publication Date

2005

Excerpt:

Merchandising: Sales Promotion: Promotion Planning -- Branding -- APPENDIX AA -- Principles of

Available: Copies:

153.

A woman's place is in the boardroom

Thomson, Peninah.

Format:

Books

Publication Date

2005

Excerpt:

Women -- Promotions.

Available: Copies:

154.

Public health and health promotion : developing practice

Naidoo, Jennie.

Format:

Books

Publication Date

2005

Excerpt:

Public health and health promotion : developing practice / Naidoo, Jennie.

Available: Copies:

155.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

156.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2004

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

157.

Understanding health : a determinants approach

Keleher, Helen.

Format:

Books

Publication Date

2004

Excerpt:

Health promotion -- Australia -- Textbooks.

Available: Copies:

158.

Evaluating health promotion : practice and methods

Thorogood, Margaret.

Format:

Books

Publication Date

2004

Excerpt:

Evaluating health promotion : practice and methods / Thorogood, Margaret.

Available: Copies:

159.

Psychology and sociology applied to medicine : an illustrated colour text

Alder, Beth.

Table of contents http://www.loc.gov/catdir/toc/ecip046/2003015921.html

Format:

Books

Publication Date

2004

Excerpt:

Health Promotion.

Available: Copies:

160.

Successful self-promotion for photographers

Weissberg, Elyse

Format:

Books

Publication Date

2004

Excerpt:

Successful self-promotion for photographers Weissberg, Elyse

Available: Copies:

161.

Typography workbook : a real-world guide to using type in graphic design

Samara, Timothy.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0415/2004002733.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0835/2004002733-b.html

Format:

Books

Publication Date

2004

Excerpt:

, promotions, and advertising -- Posters -- Type in motion: animations and film titles -- Visual identity

Available: Copies:

162.

The 22 irrefutable laws of advertising (and when to violate them)

Newman, Michael.

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004301124.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004301124.html
Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004301124.html

Format:

Books

Publication Date

2004

Excerpt:

Sales promotion.

Available: Copies:

163.

Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

Advertising, promotion & supplemental aspects of integrated marketing communications / Shimp

Available: Copies:

164.

Marketing and promotional strategy

Gelder, Darren.

Format:

Books

Publication Date

2003

Excerpt:

Sales promotion -- Problems, exercises, etc.

Available: Copies:

165.

The health of indigenous Australians

Thomson, Neil, 1942-

Format:

Books

Publication Date

2003

Excerpt:

Health promotion -- Australia.

Available: Copies:

166.

The art of promotion

Cyr, Lisa

Format:

Books

Publication Date

2003

Excerpt:

The art of promotion Cyr, Lisa

Available: Copies:

167.

Casting for big ideas : a new manifesto for agency managers

Jaffe, Andrew, 1938-2010.

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=163302
ebrary http://site.ebrary.com/id/10299998
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Format:

Electronic Resources

Publication Date

2003

Excerpt:

kind of non-advertising-type promotions that more quickly move a brand into the culture.

Available: Copies:

168.

Pitch perfect : feel the impact of a winning sales approach

Leach, John, 1965-

Table of contents http://catdir.loc.gov/catdir/toc/fy044/2004299095.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004299095.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004299095.html

Format:

Books

Publication Date

2003

Excerpt:

Sales promotion.

Available: Copies:

169.

Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!

Hahn, Fred E., 1925-

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2002192267.html

Format:

Books

Publication Date

2003

Excerpt:

Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct

Available: Copies:

170.

Cover image for Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

Gummesson, Evert, 1936-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=879338&custom_att_2=simple_viewer

Format:

Books

Publication Date

2002

Excerpt:

Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion

Available: Copies:

171.

Integrated advertising, promotion, and marketing communication

Clow, Kenneth E.

Format:

Books

Publication Date

2002 2001

Excerpt:

Integrated advertising, promotion, and marketing communication / Clow, Kenneth E.

Available: Copies:

172.

Grow your own leaders : how to identify, develop, and retain leadership talent

Byham, William C.

Format:

Books

Publication Date

2002

Excerpt:

Promotions.

Available: Copies:

173.

Cover image for The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion,

The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion,

Clemente, Mark N.

Format:

Books

Publication Date

2002

Excerpt:

, advertising, public relations, direct marketing, market research, sales promotion, / Clemente, Mark N.

Available: Copies:

174.

Non-traditional export promotion in Africa : experience and issues

Helleiner, Gerald K.

Format:

Books

Publication Date

2002

Excerpt:

Non-traditional export promotion in Africa : experience and issues / Helleiner, Gerald K.

Available: Copies:

175.

The new public health

Baum, Frances.

Format:

Books

Publication Date

2002

Excerpt:

Health promotion -- Australia.

Available: Copies:

176.

Camp de Thiaroye

Sembène, Ousmane, 1923-

Format:

Video disc

Publication Date

2002 1988

Excerpt:

Société nouvelle de promotion cinématographique.

Available: Copies:

177.

Process evaluation for public health interventions and research

Steckler, Allan B.

Format:

Books

Publication Date

2002

Excerpt:

Health promotion -- Evaluation.

Available: Copies:

178.

Teaching aspects of health care

Ehlers, Valerie Janet, 1948-

Format:

Books

Publication Date

2002

Excerpt:

Health promotion -- Study and teaching.

Available: Copies:

179.

IMC : using advertising and promotion to build brands

Duncan, Tom (Thomas R.)

Format:

Books

Publication Date

2002

Excerpt:

IMC : using advertising and promotion to build brands / Duncan, Tom (Thomas R.)

Available: Copies:

180.

Marketing communications : contexts, strategies, and applications

Fill, Chris.

Format:

Books

Publication Date

2002

Excerpt:

Sales promotion.

Available: Copies:

181.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2001

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

182.

Self-promotion online : marketing your creative services using web sites, e-mail, and digital portfolios

Benun, Ilise, 1961-

Format:

Books

Publication Date

2001

Excerpt:

Self-promotion online : marketing your creative services using web sites, e-mail, and digital

Available: Copies:

183.

Get paid more and promoted faster

Tracy, Brian.

Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=335394
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MyiLibrary http://www.myilibrary.com?id=230041

Format:

Electronic Resources

Publication Date

2001

Excerpt:

Promotions.

Available: Copies:

184.

What every successful woman knows : 12 breakthrough strategies to get the power and ignite your career

Ellig, Janice Reals.

Format:

Books

Publication Date

2001

Excerpt:

Businesswomen -- Promotions.

Available: Copies:

185.

Breaking through the glass ceiling : women in management

Wirth, Linda.

Format:

Books

Publication Date

2001

Excerpt:

Women employees -- Promotions.

Available: Copies:

186.

Health promotion: principles practice in the Australian context

O'Connor-Fleming, Mary

Online Resource (restricted access): Promoting health in rural and remote communities [chapter 11] p284-306 [1.83 Mb]

Format:

Electronic Resources

Publication Date

2001

Excerpt:

Health promotion: principles practice in the Australian context O'Connor-Fleming, Mary

Available: Copies:

187.

Hospitality sales and promotion : strategies for success

Taylor, Derek, 1932 August 5-

Format:

Books

Publication Date

2001

Excerpt:

Hospitality sales and promotion : strategies for success / Taylor, Derek, 1932 August 5-

Available: Copies:

188.

Meeting the health needs of people who have a learning disability

Thompson, Jeanette.

Format:

Books

Publication Date

2001

Excerpt:

Health promotion.

Available: Copies:

189.

E-business & e-commerce : how to program

Deitel, Harvey M., 1945-

Format:

Books

Publication Date

2001

Excerpt:

Promotions E-Business Advertising Webcasting and Interactive Advertising E-Business Public Relations Customer

Available: Copies:

190.

The Promotion of Administrative Justice Act benchbook

Currie, Iain.

Format:

Books

Publication Date

2001

Excerpt:

The Promotion of Administrative Justice Act benchbook / Currie, Iain.

Available: Copies:

191.

Advertising promotion : supplemental aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2000

Excerpt:

Advertising promotion : supplemental aspects of integrated marketing communications / Shimp

Available: Copies:

192.

Health promotion: foundations for practice

Naidoo, Jennie

Online Resource (restricted access): Evaluation in health promotion [chapter 19] p369-389 [1.31 Mb]

Format:

Electronic Resources

Publication Date

2000

Excerpt:

Health promotion: foundations for practice Naidoo, Jennie

Available: Copies:

193.

Community health promotion : challenges for practice.

Kerr, Joanne.

Format:

Books

Publication Date

2000

Excerpt:

Community health promotion : challenges for practice. Kerr, Joanne.

Available: Copies:

194.

Advertising : principles & practice

Wells, William, 1926-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000 1999

Excerpt:

. Promotions. 16. Public Relations. 17. Retail and Business-to-Business Advertising. 18. International

Available: Copies:

195.

Marketing : best practices

Czinkota, Michael R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
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Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html

Format:

Books

Publication Date

2000

Excerpt:

-- Integrated marketing communications: advertising, promotions, and other tools -- Personal selling and sales

Available: Copies:

196.

Brand spirit : how cause related marketing builds brands

Pringle, Hamish.

Table of contents http://catdir.loc.gov/catdir/toc/onix01/99013354.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1233063&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/99013354.html
Publisher description http://catdir.loc.gov/catdir/description/wiley031/99013354.html
Cover http://swbplus.bsz-bw.de/bsz076176711cov.htm

Format:

Books

Publication Date

1999

Excerpt:

Cause Related Marketing -- Differentiating CRM From 'Charity Promotions' -- Case History: Daddies

Available: Copies:

197.

Advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

1998

Excerpt:

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Available: Copies:

198.

Advertising and sales promotion strategy

Tellis, Gerard J., 1950-

Inhaltsverzeichnis Advertising and sales promotion strategy

Format:

Books

Publication Date

1998 1997

Excerpt:

Advertising and sales promotion strategy / Tellis, Gerard J., 1950-

Available: Copies:

199.

How to prepare a promotional plan

Waller, David.

Format:

Books

Publication Date

1998

Excerpt:

Sales promotion -- Planning.

Available: Copies:

200.

Promotional strategy : marketing communications in practice

Koekemoer, Ludi.

Format:

Books

Publication Date

1998

Excerpt:

Sales promotion -- South Africa.

Available: Copies:

201.

Promoting health in South Africa : an action manual

Coulson, Nancy.

Format:

Books

Publication Date

1998

Excerpt:

Health promotion -- South Africa.

Available: Copies:

202.

Advertising, promotion, and supplemental aspects of integrated marketing communications

Shimp, Terence A.

Inhaltsverzeichnis
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Excerpt:

Advertising, promotion, and supplemental aspects of integrated marketing communications / Shimp

Available: Copies:

203.

Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

Advertising communications & promotion management / Rossiter, John R.

Available: Copies:

204.

Achieving excellence in selling : the South African approach

Blem, Norman.

Format:

Books

Publication Date

1997

Excerpt:

Sales promotion.

Available: Copies:

205.

Advertising, promotion, and supplemental aspects of

Shimp, Terence A.

Format:

Books

Publication Date

1997

Excerpt:

Advertising, promotion, and supplemental aspects of Shimp, Terence A.

Available: Copies:

206.

Achieving excellence in selling : the South African approach

Blem, Norman.

Format:

Books

Publication Date

1997

Excerpt:

Sales promotion.

Available: Copies:

207.

The preventive and promotive health digest in the changing Africa

Nzimande, P. N.

Format:

Books

Publication Date

1996

Excerpt:

Health promotion.

Available: Copies:

208.

Introduction to advertising and promotion : an integrated marketing communications perspective

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

1995

Excerpt:

Introduction to advertising and promotion : an integrated marketing communications perspective /

Available: Copies:

209.

Promotion management

Burnett, John J.

Format:

Books

Publication Date

1993

Excerpt:

Promotion management Burnett, John J.

Available: Copies:

210.

The newly industrialising economies of East Asia

Chowdhury, Anis, 1954-

Format:

Books

Publication Date

1993

Excerpt:

Industrial promotion -- East Asia.

Available: Copies:

211.

Evaluating health promotion : a health worker's guide

Hawe, Penny.

Format:

Books

Publication Date

1990

Excerpt:

Evaluating health promotion : a health worker's guide / Hawe, Penny.

Available: Copies:

212.

Strategic selling : secrets of the complex sale

Miller, Robert B. (Robert Bruce), 1931-

Format:

Books

Publication Date

1988

Excerpt:

Sales promotion.

Available: Copies:

213.

Strategic hotel/motel marketing

Hart, Christopher W. L.

Format:

Books

Publication Date

1986

Excerpt:

the marketing concept at the property level -- Sales -- Advertising and public relations -- Promotions

Available: Copies:

214.

Promotional management

Govoni, Norman A. P.

Format:

Books

Publication Date

1986

Excerpt:

Ventes -- Promotion.

Available: Copies:

215.

Promotion

Stanley, Richard E.

Format:

Books

Publication Date

1982

Excerpt:

Promotion Stanley, Richard E.

Available: Copies:

216.

Promotion : advertising, publicity, personal selling, sales promotion

Stanley, Richard E.

Format:

Books

Publication Date

1982

Excerpt:

Promotion : advertising, publicity, personal selling, sales promotion / Stanley, Richard E.

Available: Copies:

217.

Hospitality for sale : techniques of promoting business for hospitality establishments

Coffman, C. DeWitt (Charles DeWitt)

Format:

Books

Publication Date

1980

Excerpt:

-- Telephone sales -- Special promotions -- Applicability chart -- Sales agencies -- Contractual agencies

Available: Copies:

218.

The Peter principle

Peter, Laurence J.

Format:

Books

Publication Date

1970 1969

Excerpt:

Personnel Promotion Humorous treatments

Available: Copies:

219.

Advertising and promotion

Belch

Format:

Books

Excerpt:

Advertising and promotion Belch

Available: Copies:

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Belch, George E. (George Edward), 1951-

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Lee, Nancy, 1932-

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MacDougall, Colin, editor.

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Van Heerden, Neels, 1957-

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Alder, Beth.

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Altstiel, Tom.

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American Occupational Therapy Association.

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Baum, Frances.

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Belch

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Belch, George E. (George Edward), 1951- Introduction to advertising & promotion.

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Belch, George E. (George Edward), 1951- Introduction to advertising and promotion.

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Belch, George E. (George Edward), 1951- author.

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Belch, George E. (George Edward), 1951-. Advertising and promotion.

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Belch, George E. 1951- Verfasser.

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Blakely, Edward J. (Edward James), 1938-

(1)

Blundel, Richard.

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Bly, Robert W.

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Bowen, John (John T.), 1948- author.

(1)

Brewer, Peter C.

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Brookins-Fisher, Jodi.

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Chowdhury, Anis, 1954-

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Clark, Carolyn Chambers.

(1)

Clarke, Janice, 1943- editor.

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Clarke, Sharon, 1968-

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Clemente, Mark N.

(1)

Coffman, C. DeWitt (Charles DeWitt)

(1)

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Craft-Rosenberg, Martha.

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Crosby, Richard A., 1959-

(1)

Crosby, Richard A., 1959- editor.

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(1)

Curtin University of Technology

(1)

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Deitel, Harvey M., 1945-

(1)

Deitel, Paul J.

(1)

DiClemente, Ralph J.

(1)

DiClemente, Ralph J., editor.

(1)

Donovan, Robert J. (Professor of behavioral research)

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Duncan, Tom (Thomas R.)

(1)

Eastman, Susan Tyler.

(1)

Edberg, Mark Cameron, 1955- auteur.

(1)

Egelhoff, Tom.

(1)

Egger, Garry.

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Ehlers, Valerie Janet, 1948-

(1)

(1)

(1)

(1)

(1)

Eslinger, Tom, author.

(1)

Evans, Daryl, RN

(1)

Ewles, Linda.

(1)

Faber, Ronald J., 1948-

(1)

Fabius, Raymond J., editor.

(1)

Fathers, C. Patricia.

(1)

Fawkes, Sally.

(1)

Ferguson, Douglas A.

(1)

Fill, Chris. Marketing communications.

(1)

Fill, Karen.

(1)

Foster, John, 1926-

(1)

Foster, John, 1926-. Effective writing skills for public relations.

(1)

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(1)

Gibson, William, 1948-

(1)

Gilbert, Glen G. (Glen Gordon), 1946- author.

(1)

Glanz, Karen.

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Goldblatt, Joe Jeff, 1952-

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(1)

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Green, Jackie, author.

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Gregory, Anne, 1953- author.

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Grewal, Dhruv.

(1)

Grow, Jean.

(1)

Gummesson, Evert, 1936-

(1)

Hahn, Fred E., 1925-

(1)

Hall, Jane.

(1)

Hardy, Stephen, 1948-

(1)

Harrington, Nancy Grant.

(1)

Hart, Christopher W. L.

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(1)

(1)

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Horowitz, Melissa R., editor.

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Hudson, Louise, author.

(1)

Hudson, Simon, author.

(1)

Huff, Robert M., editor of compilation.

(1)

Hull, Raymond, 1919- author.

(1)

Humphreys, Brad R.

(1)

Iland, Patrick.

(1)

Institute of Marketing Management.

(1)

International Labour Office.

(1)

Ippolito, Kate.

(1)

Irvine, Fiona.

(1)

Islam, Iyanatul, 1953-

(1)

Issel, L. Michele.

(1)

Jacobs, Tamara.

(1)

Jaffe, Andrew, 1938-2010.

(1)

James Bennett Pty. Ltd.

(1)

Jenkins, Rachel.

(1)

Johnson, Anne, PhD.

(1)

Juta's Statutes Editors.

(1)

Keleher, Helen, 1950-

(1)

Keleher, Helen, 1950- editor.

(1)

Keleher, Helen, 1950-, editor.

(1)

Keller, Kevin Lane, 1956-

(1)

Keller, Kevin Lane, 1956- author.

(1)

Kentucky Conference on Health Communication (2010 : Lexington, Ky.)

(1)

Kerr, Joanne.

(1)

Kibel, Maurice A.

(1)

Klaaren, Jonathan.

(1)

Klein, Robert A., 1928-

(1)

Kline, Michael V., editor of compilation.

(1)

Kolb, Bonita M.

(1)

Kotler, Philip. Social marketing.

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(1)

(1)

(1)

(1)

(1)

(1)

(1)

Linnan, Laura, editor.

(1)

Linnan, Laura.

(1)

Lowcock, Diane.

(1)

Ludovici-Connolly, Anne Marie, 1959-

(1)

Mahon, Nik.

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Subject

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(47)

Communication in marketing.

(35)

(26)

(13)

(11)

(8)

(8)

Health promotion -- Australia.

(8)

Public health.

(7)

Health promotion -- Evaluation.

(6)

Advertising media planning.

(5)

Branding (Marketing)

(5)

Health behavior.

(5)

Marketing -- Management.

(5)

Advertising -- Brand name products.

(4)

Health Promotion -- methods.

(4)

Health promotion -- Australia -- Textbooks.

(4)

Hospitality industry -- Marketing.

(4)

Nursing.

(4)

Promotions.

(4)

Public health -- Australia -- Textbooks.

(4)

Social medicine.

(4)

Tourism -- Marketing.

(4)

Advertising -- Management.

(3)

Advertising -- Social aspects.

(3)

Advertising -- South Africa.

(3)

BUSINESS & ECONOMICS -- Advertising & Promotion.

(3)

Career development.

(3)

Community health nursing.

(3)

Community health services.

(3)

Health Behavior.

(3)

Health Communication.

(3)

Internet marketing.

(3)

Nurse's Role.

(3)

Public Health.

(3)

Public health -- Australia.

(3)

Public health -- Research -- Methodology.

(3)

Public health -- Study and teaching (Higher) -- Australia.

(3)

Public relations.

(3)

Sales promotion -- South Africa.

(3)

(3)

(3)

(3)

(3)

Classroom environment.

(2)

Communicatie.

(2)

Communication in medicine.

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Communication.

(2)

Community Health Services.

(2)

Delivery of Health Care.

(2)

Employee health promotion.

(2)

Global Health.

(2)

Health Education -- methods.

(2)

Health Planning -- methods -- United States.

(2)

Health Promotion -- methods -- United States.

(2)

Health Services Research.

(2)

Health education -- Evaluation.

(2)

Health education -- United States.

(2)

Health planning -- Australia.

(2)

Health promotion

(2)

Health promotion -- Planning.

(2)

Health promotion -- Psychological aspects.

(2)

Health promotion -- Research -- Methodology.

(2)

Health promotion -- South Africa.

(2)

Health promotion -- Textbooks.

(2)

Health promotion -- United States.

(2)

Leadership.

(2)

Marketing -- South Africa.

(2)

Marketing channels.

(2)

Medicine and psychology.

(2)

Medicine, Preventive.

(2)

Mental health promotion.

(2)

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(2)

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Relationship marketing.

(2)

Research Design.

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Self-esteem in adolescence.

(2)

Self-esteem in children.

(2)

Sex discrimination against women.

(2)

Sex discrimination in employment.

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Small business marketing.

(2)

Strategic planning.

(2)

Students -- Mental health.

(2)

Tourisme -- Marketing.

(2)

Unternehmen.

(2)

Ventes -- Promotion.

(2)

Aboriginal Australians -- Health and hygiene.

(1)

Aboriginal Australians -- Medical care.

(1)

Accueil (Tourisme) -- Marketing.

(1)

Adaptation, Psychological.

(1)

Administrative procedure -- South Africa.

(1)

Administrative remedies -- South Africa.

(1)

Adolescent.

(1)

Advertising -- Fashion.

(1)

Advertising -- Handbooks, manuals, etc.

(1)

Advertising -- Research.

(1)

Advertising -- Textbooks.

(1)

Advertising agencies -- Management.

(1)

Advertising campaigns.

(1)

Advertising copy -- Handbooks, manuals, etc.

(1)

Advertising copy.

(1)

Africa -- Commercial policy.

(1)

Africa -- Economic conditions -- 1960-

(1)

African Continental Ancestry Group -- psychology.

(1)

Africans -- Psychology.

(1)

Attitude to Health.

(1)

Australian

(1)

BUSINESS & ECONOMICS -- Marketing -- General.

(1)

BUSINESS & ECONOMICS -- Public Relations.

(1)

BUSINESS & ECONOMICS / Advertising & Promotion.

(1)

Behavior modification.

(1)

Beziehungsmanagement.

(1)

Biomedical Research -- methods.

(1)

Brand name products -- Marketing -- Management.

(1)

Business communication.

(1)

Business enterprises -- Computer networks.

(1)

Business writing -- Handbooks, manuals, etc.

(1)

Businesswomen -- Promotions.

(1)

Cable television -- Marketing.

(1)

Canales de comercialización.

(1)

Case studies.

(1)

Cell Phone -- Congresses.

(1)

Child Health Services -- South Africa.

(1)

Child health services -- Africa, Southern -- Handbooks, manuals, etc.

(1)

Child health services -- South Africa -- Handbooks, manuals, etc.

(1)

Child mental health services.

(1)

Child.

(1)

Children -- Counseling of.

(1)

Children -- Diseases -- Africa, Southern -- Handbooks, manuals, etc.

(1)

Children -- Diseases -- South Africa -- Handbooks, manuals, etc.

(1)

Chronic Disease -- prevention & control.

(1)

City promotion -- Pennsylvania -- Pittsburgh -- History.

(1)

City promotion.

(1)

Clothing trade.

(1)

Commerce électronique.

(1)

Commercial art -- Marketing.

(1)

Commercial art -- Technique -- Technological innovations.

(1)

Commercial art.

(1)

Communication -- Review.

(1)

Communication en marketing.

(1)

Communication in marketing -- South Africa.

(1)

Communication in marketing -- Textbooks.

(1)

Communication in medicine -- Congresses.

(1)

Communication in medicine -- Handbooks, manuals, etc.

(1)

Communication in medicine -- United States.

(1)

Communication studies.

(1)

Communication événementielle.

(1)

Communications Media.

(1)

Community Health Services -- United States.

(1)

Community Health Services -- methods -- United States.

(1)

Community Health Services -- methods.

(1)

Community Health Services -- organization & administration -- United States.

(1)

Community Health Services -- organization & administration.

(1)

Community development -- United States.

(1)

Community health services -- Handbooks, manuals, etc.

(1)

Community health services -- United States -- Evaluation.

(1)

Community health services -- United States -- Planning.

(1)

Comunicación en la mercadotecnia.

(1)

Comunicación en mercadeo.

(1)

Contaminaðcäao de alimentos (prevenðcäao e controle)

(1)

Cooking.

(1)

Corporate image.

(1)

Corporations -- Charitable contributions.

(1)

Counseling -- methods.

(1)

Cross-cultural counseling.

(1)

Cultural Competency.

(1)

Cultural Diversity -- United States.

(1)

Data Collection -- methods.

(1)

Delivery of Health Care -- economics -- United States.

(1)

Delivery of Health Care -- organization & administration -- Review.

(1)

Delivery of Health Care -- organization & administration -- United States.

(1)

Democracy -- Government policy.

(1)

Democratization -- Government policy.

(1)

Developmental psychology.

(1)

Dietary supplements.

(1)

Direct marketing -- Textbooks.

(1)

Discrimination -- Law and legislation -- South Africa.

(1)

Discrimination in employment.

(1)

Disease Management -- United States.

(1)

Diseases -- Handbooks, manuals, etc.

(1)

E-business.

(1)

East Asia -- Commercial policy.

(1)

East Asia -- Economic conditions.

(1)

East Asia -- Economic policy.

(1)

Economic development.

(1)

Education -- Research.

(1)

Electronic books.

(1)

Electronic commerce.

(1)

Employee motivation.

(1)

Employees -- Training of -- Management.

(1)

Entreprise.

(1)

Entreprises -- Réseaux d'ordinateurs.

(1)

Ethnic Groups -- United States.

(1)

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(1)

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(1)

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