Evaluating public relations : a best practice guide to public relations planning, research &amp

A practitioner's guide to public relations research, measurement and evaluation / Stacks, Don W.

Strategic planning for public relations / Silverman, Deborah A., author.

Public relations campaigns : an integrated approach / Luttrell, Regina, 1975- author.

Strategic planning for public relations / Smith, Ronald D., 1948- author.

Exploring public relations : global strategic communication / Tench, Ralph, author.

The public relations handbook / Theaker, Alison, author.

-- Evaluation of media: television and radio -- Evaluation of media: magazines and newspapers -- Support media

-- External And Internal Communication -- External communication -- Public relations -- Marketing -- Internal

supplies ; Marketing and public relations for events ; Risk management and legalities ; Event project

The public relations strategic toolkit : an essential guide to successful public relations practice /

effective international legal and political order and a corresponding re-evaluation of the normative status

relations for events -- Risk management and legalities -- Event project management and set up issues -- The

Public relations -- United States -- Case studies.

Becoming a public relations writer : a writing workbook for emerging and established media / Smith

Relations Functions -- The Process of Public Relations -- Determining and Evaluating Public Attitudes

Strategic public relations : an audience-focused approach / Diggs-Brown, Barbara.

Public relations : strategies and tactics / Wilcox, Dennis L.

-- Marketing research and development -- Public relations -- Conclusions -- 13.Managing operations and projects

Introducing public relations : theory and practice / Butterick, Keith.

Public relations / Gordon, Averill.

Creativity in public relations / Green, Andy, 1958-

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953-

. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations

and supplies -- Marketing and public relations for events -- Risk management and legalities -- Event

Strategic planning for public relations / Smith, Ronald D., 1948-

Developing the public relations campaign : a team-based approach / Bobbitt, Randy, 1955-

Promotion Chapter 17: Public Relations, Publicity, and Corporate Advertising Chapter 18: Personal Selling

Public relations -- Evaluation.

Public relations for Asia / Morris, Trevor.

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

Public relations online : lasting concepts for changing media / Kelleher, Tom (Tom A.)

evaluation -- 10. Media planning and strategy -- 11. Evaluation of broadcast media -- 12. Evaluation of print

-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing

Today's public relations : an introduction / Heath, Robert L. (Robert Lawrence), 1941-

, events, and sponsorships -- 17. Public relations -- 18. Special advertising situations -- 19. Evaluation

Effective public relations / Cutlip, Scott M.

Exploring public relations / Tench, Ralph.

: Implementation and Evaluation -- Ch. 10. Media Planning and Strategy -- Ch. 11. Evaluation of Broadcast Media

functional areas of sport management -- 10 Sport marketing -- 11 Public relations in the sport industry -- 12

; personal selling; public relations; and pricing and evaluation. The book is organized around the

The practice of public relations / Seitel, Fraser P.

Group relations training.

debate. The oral report. Speaking at meetings. Oral public relations. The demonstration or presentation

-- Advertising -- Display -- Outdoor -- Direct mail -- Publicity and public relations -- Internal selling