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1. 
Cover image for On target marketing in mobile devices online with smartphones and netbooks
On target marketing in mobile devices online with smartphones and netbooks
On target marketing in mobile devices online with smartphones and netbooks
by 
Wessén, Fredrik.
Format: 
Books
Publication Date 
2010
Excerpt: 
On target marketing in mobile devices online with smartphones and netbooks Wessén, Fredrik.
Available: Copies:
2. 
Cover image for Creating the marketing experience : new strategies for building relationships with your target market
Creating the marketing experience : new strategies for building relationships with your target market
by 
Marconi, Joe.
Table of contents http://www.loc.gov/catdir/toc/ecip0513/2005015327.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Creating the marketing experience : new strategies for building relationships with your target
Available: Copies:
3. 
Cover image for Marketing for tourism, hospitality & events : a global & digital approach
Marketing for tourism, hospitality & events : a global & digital approach
by 
Hudson, Simon, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Target marketing.
Available: Copies:
4. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Principles of marketing / Kotler, Philip, author.
Available: Copies:
5. 
Cover image for Marketing strategy & management
Marketing strategy & management
by 
Phillips, Diane M., author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Marketing strategy & management / Phillips, Diane M., author.
Available: Copies:
6. 
Cover image for Experiential Marketing : integrated theory & strategic application.
Experiential Marketing : integrated theory & strategic application.
by 
Leahy, Rose. Fenton, Pio. Barry, Holly
Format: 
Books
Publication Date 
2022
Excerpt: 
Target marketing.
Available: Copies:
7. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Principles of marketing / Kotler, Philip, author.
Available: Copies:
8. 
Cover image for Essentials of marketing
Essentials of marketing
Essentials of marketing
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2020
Excerpt: 
Essentials of marketing / Cant, M. C. (Michael Colin), 1957-
Available: Copies:
9. 
Cover image for Marketing strategy and competitive positioning
Marketing strategy and competitive positioning
by 
Hooley, Graham J., author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Target marketing.
Available: Copies:
10. 
Cover image for Global marketing & advertising : understanding cultural paradoxes
Global marketing & advertising : understanding cultural paradoxes
by 
Mooij, Marieke K. de, 1943- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Target marketing -- Cross-cultural studies.
Available: Copies:
11. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Social media marketing / Tuten, Tracy L., 1967- author.
Available: Copies:
12. 
Cover image for Foundations of marketing
Foundations of marketing
by 
Pride, William M., 1942- author.
Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1701/2015944168-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1701/2015944168-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1701/2015944168-t.html
Format: 
Books
Publication Date 
2017
Excerpt: 
Foundations of marketing / Pride, William M., 1942- author.
Available: Copies:
13. 
Cover image for Marketing for tourism, hospitality & events : a global & digital approach
Marketing for tourism, hospitality & events : a global & digital approach
by 
Hudson, Simon, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Target marketing.
Available: Copies:
14. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing for hospitality and tourism / Kotler, Philip, author.
Available: Copies:
16. 
Cover image for Social marketing : influencing behaviors for good
Social marketing : influencing behaviors for good
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2016
Excerpt: 
Social marketing : influencing behaviors for good / Kotler, Philip.
Available: Copies:
17. 
Cover image for Advertising media planning : a brand management approach
Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Marketing.
Available: Copies:
18. 
Cover image for Marketing management
Marketing management
by 
Marshall, Greg W.
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing management / Marshall, Greg W.
Available: Copies:
19. 
Cover image for Youthnation : building remarkable brands in a youth-driven culture
Youthnation : building remarkable brands in a youth-driven culture
by 
Britton, Matt, 1975-, author
Format: 
Books
Publication Date 
2015
Excerpt: 
youth-driven youth marketing ungdoms marketing ungdomsdrevet
Available: Copies:
20. 
Cover image for Business communication
Business communication
by 
Daniels, Dawn, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Contents note continued: The four Ps of marketing -- Marketing methods -- Advertising as a
Available: Copies:
21. 
Cover image for Data mining applications with R
Data mining applications with R
by 
Zhao, Yanchang, 1977- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
modeling in direct marketing: a data mining-based approach for target selection -- 7. Caravan insurance
Available: Copies:
22. 
Cover image for Marketing channels : a management view
Marketing channels : a management view
by 
Rosenbloom, Bert.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing channels : a management view / Rosenbloom, Bert.
Available: Copies:
23. 
Cover image for How cool brands stay hot : branding to Generation Y
How cool brands stay hot : branding to Generation Y
by 
Bergh, Joeri van den, 1971-
Format: 
Books
Publication Date 
2013
Excerpt: 
Target marketing.
Available: Copies:
24. 
Cover image for Marketing strategy : the thinking involved
Marketing strategy : the thinking involved
by 
Hill, Mark E., 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing strategy : the thinking involved / Hill, Mark E., 1957-
Available: Copies:
25. 
Cover image for Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers
Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers
Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers
by 
Stricker, Bradley.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Field of dreams : branding of school rugby teams in Durban : a case study of why brands target
Available: Copies:
26. 
Cover image for Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher.
Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher.
by 
Barker, Melissa S.
Format: 
Books
Publication Date 
2013
Excerpt: 
Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F
Available: Copies:
27. 
Cover image for International consumer behavior in the 21st century : impact on marketing strategy development
International consumer behavior in the 21st century : impact on marketing strategy development
by 
Samli, A. Coskun.
Format: 
Books
Publication Date 
2013
Excerpt: 
International consumer behavior in the 21st century : impact on marketing strategy development /
Available: Copies:
28. 
Cover image for Professional practice for interior designers
Professional practice for interior designers
by 
Piotrowski, Christine M., 1947-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
Design services -- United States -- Marketing.
Available: Copies:
29. 
Cover image for Ad critique : how to deconstruct ads in order to build better advertising
Ad critique : how to deconstruct ads in order to build better advertising
by 
Tag, Nancy R.
Format: 
Books
Publication Date 
2012
Excerpt: 
Contents note continued: The Target Audience: AKA "The WHO" -- The Target Audience in Action: A
Available: Copies:
30. 
Cover image for E-marketing : applications of information technology and the internet within marketing
E-marketing : applications of information technology and the internet within marketing
by 
Molenaar, Cor.
Format: 
Books
Publication Date 
2012
Excerpt: 
E-marketing : applications of information technology and the internet within marketing / Molenaar
Available: Copies:
31. 
Cover image for Advertising theory
Advertising theory
by 
Rodgers, Shelly.
Format: 
Books
Publication Date 
2012
Excerpt: 
processing advertising / by Larry Percy -- Theories of emotion and affect in marketing communications / by
Available: Copies:
32. 
Cover image for Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
by 
Proulx, Mike.
Format: 
Books
Publication Date 
2012
Excerpt: 
Television programs -- Internet marketing.
Available: Copies:
33. 
Cover image for Essentials of marketing management
Essentials of marketing management
by 
Lancaster, Geoffrey, 1938-
Format: 
Books
Publication Date 
2011
Excerpt: 
Essentials of marketing management / Lancaster, Geoffrey, 1938-
Available: Copies:
34. 
Cover image for Assessment and planning in health programs
Assessment and planning in health programs
by 
Hodges, Bonni C.
Format: 
Books
Publication Date 
2011
Excerpt: 
Needs assessment : the big picture -- Paint a picture of your target population : assessing assets
Available: Copies:
35. 
Cover image for Social marketing : influencing behaviors for good
Social marketing : influencing behaviors for good
by 
Lee, Nancy, 1932-
Format: 
Books
Publication Date 
2011
Excerpt: 
Social marketing : influencing behaviors for good / Lee, Nancy, 1932-
Available: Copies:
36. 
Cover image for 101 management models : English edition
101 management models : English edition
by 
Mulders, Marijn.
Format: 
Books
Publication Date 
2011
Excerpt: 
Branding -- 96.Target marketing -- 97.Team Buying Team Selling (TBTS) -- 98.The Ten Steps Plan -- 99.Two
Available: Copies:
37. 
Cover image for Hands-on social marketing : a step-by-step guide to designing change for good
Hands-on social marketing : a step-by-step guide to designing change for good
by 
Weinreich, Nedra Kline.
Format: 
Books
Publication Date 
2011
Excerpt: 
Hands-on social marketing : a step-by-step guide to designing change for good / Weinreich, Nedra
Available: Copies:
38. 
Cover image for How cool brands stay hot : branding to generation Y
How cool brands stay hot : branding to generation Y
by 
Bergh, Joeri van den.
Format: 
Books
Publication Date 
2011
Excerpt: 
Target marketing.
Available: Copies:
39. 
Cover image for Marketing to the new majority : Strategies for a diverse world.
Marketing to the new majority : Strategies for a diverse world.
by 
Burgos, David.
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing to the new majority : Strategies for a diverse world. Burgos, David.
Available: Copies:
40. 
Cover image for From witblits to vuvuzelas : marketing in the new South Africa
From witblits to vuvuzelas : marketing in the new South Africa
From witblits to vuvuzelas : marketing in the new South Africa
by 
Hefer, Dale.
Format: 
Books
Publication Date 
2010
Excerpt: 
From witblits to vuvuzelas : marketing in the new South Africa / Hefer, Dale.
Available: Copies:
41. 
Cover image for Hospitality business development
Hospitality business development
by 
Hassanien, Ahmed.
Format: 
Regular print
Publication Date 
2010
Excerpt: 
-- Summary -- The business idea -- Target market -- People -- Marketing and advertising strategy -- Premises
Available: Copies:
42. 
Cover image for Marketing 3.0 : from products to customers to the human spirit
Marketing 3.0 : from products to customers to the human spirit
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing 3.0 : from products to customers to the human spirit / Kotler, Philip.
Available: Copies:
43. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
Principles of marketing / Kotler, Philip.
Available: Copies:
47. 
Cover image for Marketing ethics
Marketing ethics
by 
Brenkert, George G.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0805/2007033955-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0805/2007033955-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0805/2007033955-t.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Marketing -- Moral and ethical aspects.
Available: Copies:
48. 
Cover image for The I/O consultant : advice and insights for building a successful career
The I/O consultant : advice and insights for building a successful career
by 
Hedge, Jerry W.
Table of contents only http://www.loc.gov/catdir/toc/ecip085/2007047615.html
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Ch. 19. Points of Entry: Where to Target Your Consulting Efforts in Client Organizations / David B
Available: Copies:
49. 
Cover image for Packaging : design successful packaging for specific customer groups
Packaging : design successful packaging for specific customer groups
by 
Stephenson, Keith.
Format: 
Books
Publication Date 
2007
Excerpt: 
vital, commercial relationship between design, marketing, and target audience; Explores designs that
Available: Copies:
50. 
Cover image for Profitable marketing communications : a guide to marketing return on investment
Profitable marketing communications : a guide to marketing return on investment
Profitable marketing communications : a guide to marketing return on investment
by 
Young, Antony, 1964-
Table of contents only http://www.loc.gov/catdir/toc/ecip075/2006039729.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Profitable marketing communications : a guide to marketing return on investment / Young, Antony
Available: Copies:
51. 
Cover image for In search of the perfect job : 8 steps to the $250,000+ executive job that's right for you
In search of the perfect job : 8 steps to the $250,000+ executive job that's right for you
by 
Lowstuter, Clyde C.
Format: 
Books
Publication Date 
2007
Excerpt: 
: unlocking the secrets to careering success -- Executive search firms : your success partners -- Target
Available: Copies:
52. 
Cover image for Buyer behaviour : understanding consumer psychology and marketing
Buyer behaviour : understanding consumer psychology and marketing
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2007
Excerpt: 
Target marketing.
Available: Copies:
53. 
Cover image for Why customers do what they do : who they are, why they buy, and how you can anticipate their every move
Why customers do what they do : who they are, why they buy, and how you can anticipate their every move
by 
Cohen, Marshal.
Table of contents http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
'am? -- The five E's of marketing -- Marketing strategies for the future -- An action plan for fulfilling
Available: Copies:
54. 
Cover image for Heritage marketing
Heritage marketing
Heritage marketing
by 
Misiura, Shashi.
Format: 
Books
Publication Date 
2006
Excerpt: 
Heritage marketing / Misiura, Shashi.
Available: Copies:
55. 
Cover image for The affluent consumer : marketing and selling the luxury lifestyle
The affluent consumer : marketing and selling the luxury lifestyle
The affluent consumer : marketing and selling the luxury lifestyle
by 
Michman, Ronald D.
Table of contents only http://www.loc.gov/catdir/toc/ecip0616/2006021766.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Target marketing -- United States.
Available: Copies:
56. 
Cover image for Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising
Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising
by 
Jaffe, Joseph, 1970-
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Target marketing.
Available: Copies:
57. 
Cover image for Brain tattoos : creating unique brands that stick in your customers' minds
Brain tattoos : creating unique brands that stick in your customers' minds
by 
Post, Karen.
Connect to electronic version
Table of contents http://catdir.loc.gov/catdir/toc/ecip0419/2004014340.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand name products -- Marketing.
Available: Copies:
58. 
Cover image for Kidnapped : how irresponsible marketers are stealing the minds of your children
Kidnapped : how irresponsible marketers are stealing the minds of your children
by 
Acuff, Dan S., 1942-
Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003904.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0739/2005003904-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2005003904-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Target marketing and children as "sitting ducks" -- How Kidnapped can help -- The crisis point
Available: Copies:
59. 
Cover image for The loyalty advantage : essential steps to energize your company, your customers, your brand
The loyalty advantage : essential steps to energize your company, your customers, your brand
by 
Durkin, Dianne M., 1947-
Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030979.html
Format: 
Books
Publication Date 
2005
Excerpt: 
products and services to their friends and colleagues. The source of the most powerful form of marketing
Available: Copies:
60. 
Cover image for Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2005
Excerpt: 
Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers /
Available: Copies:
61. 
Cover image for Global marketing and advertising : understanding cultural paradoxes
Global marketing and advertising : understanding cultural paradoxes
by 
Mooij, Marieke K. de, 1943-
Format: 
Books
Publication Date 
2005
Excerpt: 
Target marketing -- Cross-cultural studies.
Available: Copies:
62. 
Cover image for Ethnic marketing : accepting the challenge of cultural diversity
Ethnic marketing : accepting the challenge of cultural diversity
Ethnic marketing : accepting the challenge of cultural diversity
by 
Pires, Guilherme Dias.
Format: 
Books
Publication Date 
2005
Excerpt: 
Target marketing.
Available: Copies:
64. 
Cover image for Why people buy things they don't need : understanding and predicting consumer behavior
Why people buy things they don't need : understanding and predicting consumer behavior
by 
Danziger, Pamela N.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
marketing -- recherche scientifique.
Available: Copies:
66. 
Cover image for Culture and positioning as determinants of strategy : personality and the business organization
Culture and positioning as determinants of strategy : personality and the business organization
by 
Ellson, Tony, 1953-
Table of contents http://www.loc.gov/catdir/toc/fy046/2003065683.html
Publisher description http://www.loc.gov/catdir/description/hol053/2003065683.html
Contributor biographical information http://www.loc.gov/catdir/bios/hol056/2003065683.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Target marketing.
Available: Copies:
67. 
Cover image for A framework for marketing management
A framework for marketing management
A framework for marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003
Excerpt: 
A framework for marketing management / Kotler, Philip.
Available: Copies:
68. 
Cover image for Buyer behaviour : a multi-cultural approach
Buyer behaviour : a multi-cultural approach
Buyer behaviour : a multi-cultural approach
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2003
Excerpt: 
Target marketing.
Available: Copies:
69. 
Cover image for Hospitality and travel marketing
Hospitality and travel marketing
by 
Morrison, Alastair M.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Hospitality and travel marketing / Morrison, Alastair M.
Available: Copies:
70. 
Cover image for Social marketing : improving the quality of life
Social marketing : improving the quality of life
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2002
Excerpt: 
Social marketing : improving the quality of life / Kotler, Philip.
Available: Copies:
71. 
Cover image for Advertising media planning
Advertising media planning
by 
Sissors, Jack Zanville, 1919-
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Media's Importance in the Buying Process -- Media Planning and the Marketing Mix -- Exposure: The Basic
Available: Copies:
72. 
Cover image for Marketing management : knowledge and skills
Marketing management : knowledge and skills
by 
Peter, J. Paul.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing management : knowledge and skills / Peter, J. Paul.
Available: Copies:
73. 
Cover image for Managing front office operations
Managing front office operations
by 
Kasavana, Michael L., 1947-
Format: 
Books
Publication Date 
2001
Excerpt: 
Beverage Division -- Sales and Marketing Division -- Accounting Division -- Engineering and Maintenance
Available: Copies:
74. 
Cover image for Marketing : best practices
Marketing : best practices
by 
Czinkota, Michael R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Marketing : best practices / Czinkota, Michael R.
Available: Copies:
75. 
Cover image for Marketing & selling the travel product
Marketing & selling the travel product
by 
Burke, James F.
Format: 
Books
Publication Date 
2000
Excerpt: 
Marketing & selling the travel product / Burke, James F.
Available: Copies:
76. 
Cover image for Marketing channels : a management view
Marketing channels : a management view
by 
Rosenbloom, Bert.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing channels : a management view / Rosenbloom, Bert.
Available: Copies:
77. 
Cover image for Break the curve : the entrepreneur's blueprint for small business success
Break the curve : the entrepreneur's blueprint for small business success
by 
Burns, Tim, 1957-
Format: 
Books
Publication Date 
1999
Excerpt: 
-- investigating your business concept -- Marketing analysis -- defining your target market -- Developing your
Available: Copies:
78. 
Cover image for Value-added public relations : the secret weapon of integrated marketing
Value-added public relations : the secret weapon of integrated marketing
by 
Harris, Thomas L., 1931-
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html
Publisher description http://www.loc.gov/catdir/description/mh023/97037323.html.
Table of contents http://www.loc.gov/catdir/toc/mh022/97037323.html.
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/97037323.html
Format: 
Books
Publication Date 
1998
Excerpt: 
Value-added public relations : the secret weapon of integrated marketing / Harris, Thomas L., 1931-
Available: Copies:
79. 
Cover image for Advertising communications & promotion management
Advertising communications & promotion management
by 
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format: 
Regular print
Publication Date 
1997
Excerpt: 
McGraw-Hill series in marketing.
Available: Copies:
80. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1997
Excerpt: 
Marketing management : analysis, planning, implementation, and control / Kotler, Philip.
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81. 
Cover image for Marketing
Marketing
by 
Etzel, Michael J.
Format: 
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Publication Date 
1997
Excerpt: 
Stanton, William J. Fundamentals of marketing.
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82. 
Cover image for The successful marketing plan : a disciplined and comprehensive approach
The successful marketing plan : a disciplined and comprehensive approach
by 
Hiebing, Roman G.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/96028253.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html
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1997
Excerpt: 
The successful marketing plan : a disciplined and comprehensive approach / Hiebing, Roman G.
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83. 
Cover image for Write on target : the direct marketer's copywriting handbook
Write on target : the direct marketer's copywriting handbook
by 
Stein, Donna Baier.
Format: 
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Publication Date 
1997
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Write on target : the direct marketer's copywriting handbook / Stein, Donna Baier.
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84. 
Cover image for Applications in basic marketing : clippings from the popular business press
Applications in basic marketing : clippings from the popular business press
Applications in basic marketing : clippings from the popular business press
by 
Perreault, William D.
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Publication Date 
1997
Excerpt: 
Applications in basic marketing : clippings from the popular business press / Perreault, William D.
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85. 
Cover image for A preface to marketing management
A preface to marketing management
A preface to marketing management
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Peter, J. Paul.
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Publication Date 
1997
Excerpt: 
A preface to marketing management / Peter, J. Paul.
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86. 
Cover image for Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
by 
Perreault, William D.
Format: 
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Publication Date 
1996
Excerpt: 
Basic marketing : a global-managerial approach / Perreault, William D.
Available: Copies:
87. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Table of contents http://www.gbv.de/dms/bowker/toc/9780131902084.pdf
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1996
Excerpt: 
Principles of marketing / Kotler, Philip.
Available: Copies:
88. 
Cover image for The marketing plan
The marketing plan
by 
Cohen, William A., 1937-
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Publication Date 
1995
Excerpt: 
The marketing plan / Cohen, William A., 1937-
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89. 
Cover image for Marketing : contemporary concepts and practices
Marketing : contemporary concepts and practices
by 
Schoell, William F.
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1995
Excerpt: 
Marketing : contemporary concepts and practices / Schoell, William F.
Available: Copies:
90. 
Cover image for Buyer behaviour : strategic marketing applications
Buyer behaviour : strategic marketing applications
Buyer behaviour : strategic marketing applications
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
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1995 1994
Excerpt: 
Target marketing.
Available: Copies:
91. 
Cover image for Promotional strategy : managing the marketing communications process
Promotional strategy : managing the marketing communications process
by 
Engel, James F.
Format: 
Books
Publication Date 
1994
Excerpt: 
Promotional strategy : managing the marketing communications process / Engel, James F.
Available: Copies:
92. 
Cover image for Marketing tourism destinations : a strategic planning approach
Marketing tourism destinations : a strategic planning approach
by 
Heath, Ernie.
Table of contents http://catdir.loc.gov/catdir/toc/onix02/91033980.html
Table of contents http://www.gbv.de/dms/hbz/toc/ht004301986.PDF
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0607/91033980-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/91033980.html
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Publication Date 
1992
Excerpt: 
Marketing tourism destinations : a strategic planning approach / Heath, Ernie.
Available: Copies:
93. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003897182&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht003857318.PDF
Format: 
Books
Publication Date 
1991
Excerpt: 
Marketing management : analysis, planning, implementation, and control / Kotler, Philip.
Available: Copies:
94. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Table of contents http://www.gbv.de/dms/bowker/toc/9780135561508.pdf
Format: 
Books
Publication Date 
1988
Excerpt: 
Marketing management : analysis, planning, implementation, and control / Kotler, Philip.
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