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An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generations
An investigation of product placement effectiveness in influencing consumers' purchasing decisions with reference to local soap opera, Generations
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Harrisberg, Jessica.
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2007
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with reference to local soap opera, Generations / Harrisberg, Jessica.
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An investigation of prodct placement effectiveness, purchasing decisions with reference to local soap opera, Generations
An investigation of prodct placement effectiveness, purchasing decisions with reference to local soap opera, Generations
by
Harrisberg, Jessica.
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2007
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soap opera, Generations / Harrisberg, Jessica.
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Independent Institute of Education. Vega School of Brand Leadership.
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