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Cover image for Customer relationship management : concepts and tools

Customer relationship management : concepts and tools

Customer relationship management : concepts and tools

by

Buttle, Francis.

Format:

Books

Publication Date

2004

Excerpt:

Beziehungsmanagement.

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2.

Cover image for Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

by

Gummesson, Evert, 1936-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=879338&custom_att_2=simple_viewer

Format:

Books

Publication Date

2002

Excerpt:

Beziehungsmanagement.

Available: Copies:

3.

Cover image for Relationship marketing : exploring relational strategies in marketing

Relationship marketing : exploring relational strategies in marketing

Relationship marketing : exploring relational strategies in marketing

by

Egan, John, 1952-

Format:

Books

Publication Date

2001

Excerpt:

Beziehungsmanagement.

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4.

Cover image for Advances in relationship marketing

Advances in relationship marketing

Advances in relationship marketing

by

Payne, Adrian.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1995

Excerpt:

Beziehungsmanagement.

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