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1. 
Cover image for Malcolm McDonald on marketing planning : understanding marketing plans and strategy
Malcolm McDonald on marketing planning : understanding marketing plans and strategy
by 
McDonald, Malcolm.
Table of contents http://www.loc.gov/catdir/toc/fy0803/2007037090.html
Format: 
Books
Publication Date 
2008 2007 2002
Excerpt: 
Malcolm McDonald on marketing planning : understanding marketing plans and strategy / McDonald
Available: Copies:
2. 
Cover image for Marketing plans for service businesses : a complete guide
Marketing plans for service businesses : a complete guide
Marketing plans for service businesses : a complete guide
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2006
Excerpt: 
Marketing plans for service businesses : a complete guide / McDonald, Malcolm.
Available: Copies:
3. 
Cover image for Marketing plans
Marketing plans
Marketing plans
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1999
Excerpt: 
Marketing plans McDonald, Malcolm.
Available: Copies:
4. 
Cover image for Marketing plans that work
Marketing plans that work
by 
McDonald, Malcolm.
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043345.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043345.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Marketing plans that work / McDonald, Malcolm.
Available: Copies:
5. 
Cover image for Marketing planning for services
Marketing planning for services
Marketing planning for services
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1996
Excerpt: 
Marketing planning for services / McDonald, Malcolm.
Available: Copies:
6. 
Cover image for The marketing planner
The marketing planner
The marketing planner
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
1993
Excerpt: 
The marketing planner / McDonald, Malcolm.
Available: Copies:
7. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
The complete marketer : 60 essential concepts for marketing excellence / McDonald, Malcolm.
Available: Copies:
8. 
Cover image for Market segmentation : how to do it and how to profit from it
Market segmentation : how to do it and how to profit from it
Market segmentation : how to do it and how to profit from it
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2012
Excerpt: 
Market segmentation : how to do it and how to profit from it / McDonald, Malcolm.
Available: Copies:
9. 
Cover image for Marketing plans : a complete guide in pictures
Marketing plans : a complete guide in pictures
Marketing plans : a complete guide in pictures
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing plans : a complete guide in pictures / McDonald, Malcolm.
Available: Copies:
10. 
Cover image for Marketing accountability : a new metrics model to measure marketing effectiveness
Marketing accountability : a new metrics model to measure marketing effectiveness
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2011 2009
Excerpt: 
McDonald, Malcolm.
Available: Copies:
11. 
Cover image for Marketing plans for service businesses : a complete guide
Marketing plans for service businesses : a complete guide
Marketing plans for service businesses : a complete guide
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing plans for service businesses : a complete guide / McDonald, Malcolm.
Available: Copies:
12. 
Cover image for Marketing : a complete guide in pictures
Marketing : a complete guide in pictures
Marketing : a complete guide in pictures
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing : a complete guide in pictures / McDonald, Malcolm.
Available: Copies:
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