Search Results for Sales promotion -- Management.

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Cover image for The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion,

The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion,

Clemente, Mark N.

Format:

Books

Publication Date

2002

Excerpt:

, advertising, public relations, direct marketing, market research, sales promotion, / Clemente, Mark N.

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Integrated marketing communication

Mulder, D. (Dalmé)

Format:

Books

Publication Date

2025

Excerpt:

Sales promotion.

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Integrated marketing communication

Van Heerden, Neels, 1957-

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Format:

Books

Publication Date

2019

Excerpt:

Sales promotion.

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Key marketing metrics : the 50+ metrics every manager needs to know

Farris, Paul W., author.

Format:

Books

Publication Date

2017

Excerpt:

Management -- Customer Profitability -- Sales Force And Channel Management -- Pricing Strategy -- Promotion

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MKTG 10

Lamb, Charles W., author.

Format:

Books

Publication Date

2017

Excerpt:

-- Personal selling and sales management -- Social media and marketing -- Part 6: Pricing decisions -- Pricing

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Marketing fashion : strategy, branding and promotion

Posner, Harriet, author.

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Format:

Books

Publication Date

2015

Excerpt:

Marketing fashion : strategy, branding and promotion / Posner, Harriet, author.

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Marketing management

Marshall, Greg W.

Format:

Books

Publication Date

2015

Excerpt:

Marketing management / Marshall, Greg W.

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Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2014

Excerpt:

Sales promotion.

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Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Sales promotion.

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10.

Marketing

Kotler, Philip, 1931-

Format:

Books

Publication Date

2013

Excerpt:

wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling

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11.

The complete marketer : 60 essential concepts for marketing excellence

McDonald, Malcolm.

Format:

Books

Publication Date

2013

Excerpt:

; Managing the sales team ; Key account management ; Implementing key account management ; Channel strategy

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12.

Promo 2

O'Guinn, Thomas.

Format:

Books

Publication Date

2013

Excerpt:

Sales promotion -- Management.

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