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1. 
Cover image for Media, markets, and morals
Media, markets, and morals
by 
Spence, Edward H.
Format: 
Books
Publication Date 
2011
Excerpt: 
Mass media -- Economic aspects.
Available: Copies:
2. 
Cover image for Globalisation and advertising in emerging economies : Brazil, Russia, India and China
Globalisation and advertising in emerging economies : Brazil, Russia, India and China
by 
Ciochetto, Lynne.
Format: 
Books
Publication Date 
2011
Excerpt: 
Advertising -- Economic aspects -- Case studies.
Available: Copies:
3. 
Cover image for Adams & Adams practitioner's guide to intellectual property law
Adams & Adams practitioner's guide to intellectual property law
Adams & Adams practitioner's guide to intellectual property law
by 
Adams & Adams.
Format: 
Books
Publication Date 
2011
Excerpt: 
and marketing -- pt. 8. Economic aspects of intellectual property -- Commercialisation of intellectual
Available: Copies:
4. 
Cover image for The digital handshake : seven proven strategies to grow your business using social media
The digital handshake : seven proven strategies to grow your business using social media
by 
Chaney, Paul, 1955-
Format: 
Books
Publication Date 
2009
Excerpt: 
Online social networks -- Economic aspects.
Available: Copies:
6. 
Cover image for The rebel sell : how the counterculture became consumer culture
The rebel sell : how the counterculture became consumer culture
by 
Heath, Joseph, 1967-
Table of contents http://www.gbv.de/dms/bowker/toc/9781841126555.pdf
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
Consumption (Economics) -- Social aspects.
Available: Copies:
7. 
Cover image for The rebel sell : why the culture can't be jammed
The rebel sell : why the culture can't be jammed
by 
Heath, Joseph, 1967-
Format: 
Books
Publication Date 
2005
Excerpt: 
Consumption (Economics) -- Social aspects.
Available: Copies:
8. 
Cover image for Advertising as multilingual communication
Advertising as multilingual communication
by 
Kelly-Holmes, Helen, 1968-
Contributor biographical information http://www.loc.gov/catdir/bios/hol051/2004054891.html
Publisher description http://www.loc.gov/catdir/description/hol054/2004054891.html
Table of contents http://www.loc.gov/catdir/toc/hol052/2004054891.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Multiculturalism -- Economic aspects.
Available: Copies:
9. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
Available: Copies:
10. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
A related resource is available on the Internet.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
Contemporary advertising / Arens, William F.
Available: Copies:
11. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
1998
Excerpt: 
Contemporary advertising / Arens, William F.
Available: Copies:
12. 
Cover image for The adman in the parlor : magazines and the gendering of consumer culture, 1880s to 1910s
The adman in the parlor : magazines and the gendering of consumer culture, 1880s to 1910s
by 
Garvey, Ellen Gruber.
Format: 
Books
Publication Date 
1996
Excerpt: 
Periodicals -- Publishing -- Economic aspects -- United States.
Available: Copies:
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