integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

communication and distribution channels -- Planning and control. Forecasting sales ; Marketing planning

forecasting sales potential -- Implementing strategies, internal marketing relationships and measuring

strategies -- The communication plan: 1. the advertising and sales promotion plans -- The communication plan

strategy. 17. Integrated marketing communications -- 18. Advertising, sales promotion and public relations

Market Research -- Ch. 7. Demand Analysis and Sales Forecasting -- Ch. 8. Market Segmentation, Targeting