Search Results for Advertising.

|

|

|

Enable Accessibility Mode

|

Remember to clear the cache and close the browser window.

IIE Logo

Search Limit

Rooms Restriction Values

Search Field

Target Value

Limit Value

Restriction Value

Search For:

Advanced Search

IIE

Teaching and Learning
Library Events
Faculty of Commerce
Faculty of Humanities
Faculty of ICT
Faculty of Social Science
Distance Education

Switch to list view

Switch to thumbnail view

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

398 Results Found

Subscribe to search results

1 2 3 4 5 .. 34

000000000000IIE

Print

Select a list

Make this your default list.

The following items were successfully added.

There was an error while adding the following items. Please try again.

One or more items could not be added because you are not logged in.

1.

Cover image for Advertising

by

O'Guinn, Thomas C.

Format:

Books

Publication Date

2000

Excerpt:

Advertising / O'Guinn, Thomas C.

Available: Copies:

2.

Cover image for Advertising theory

Advertising theory

by

Rodgers, Shelly.

Format:

Books

Publication Date

2012

Excerpt:

Advertising theory / Rodgers, Shelly.

Available: Copies:

3.

Cover image for Contemporary advertising

Contemporary advertising

Contemporary advertising

by

Arens, William F.

Format:

Books

Publication Date

2009

Excerpt:

Contemporary advertising / Arens, William F.

Available: Copies:

4.

Cover image for Contemporary advertising

Contemporary advertising

by

Arens, William F.

A related resource is available on the Internet.

Format:

Electronic Resources

Publication Date

2002

Excerpt:

Contemporary advertising / Arens, William F.

Available: Copies:

5.

Cover image for Contemporary advertising

Contemporary advertising

Contemporary advertising

by

Arens, William F.

Format:

Books

Publication Date

1998

Excerpt:

Contemporary advertising / Arens, William F.

Available: Copies:

6.

Cover image for Advertising & promotion.

Advertising & promotion.

by

Hackley, Christopher E., author.

Format:

Books

Publication Date

2015

Excerpt:

Advertising & promotion. Hackley, Christopher E., author.

Available: Copies:

7.

Cover image for The advertising handbook

The advertising handbook

The advertising handbook

by

Powell, Helen.

Format:

Books

Publication Date

2009

Excerpt:

Brierley, Sean, 1966-. Advertising handbook.

Available: Copies:

8.

Cover image for Strategic advertising management

Strategic advertising management

Strategic advertising management

by

Percy, Larry.

Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html

Format:

Books

Publication Date

2009

Excerpt:

Strategic advertising management / Percy, Larry.

Available: Copies:

9.

Cover image for Advertising for dummies

Advertising for dummies

by

Dahl, Gary.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-d.html

Format:

Books

Publication Date

2007

Excerpt:

Advertising for dummies / Dahl, Gary.

Available: Copies:

10.

Cover image for Strategic advertising management

Strategic advertising management

by

Percy, Larry.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html

Format:

Books

Publication Date

2005

Excerpt:

Strategic advertising management / Percy, Larry.

Available: Copies:

11.

Cover image for Advertising : principles & practice

Advertising : principles & practice

Advertising : principles & practice

by

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

Advertising : principles & practice / Wells, William, 1926-

Available: Copies:

12.

Cover image for The advertising handbook

The advertising handbook

by

Brierley, Sean, 1966-

Format:

Books

Publication Date

1995

Excerpt:

The advertising handbook / Brierley, Sean, 1966-

Available: Copies:

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

1 2 3 4 5 .. 34

Limit Search Results

Narrowed by:

Included

Advanced Search Location: 1:IIEMSA

Access Level

Author

(5)

Clow, Kenneth E.

(5)

Shimp, Terence A.

(5)

Arens, William F.

(4)

Belch, George E. (George Edward), 1951-

(4)

Kotler, Philip.

(4)

McDonald, Malcolm.

(4)

Allen, Chris T.

(3)

Branston, Gill.

(3)

Koekemoer, Ludi.

(3)

(3)

Rivkin, Steve, 1947-

(3)

Semenik, Richard J.

(3)

Smith, Ronald D., 1948-

(3)

(3)

(3)

Affinity Advertising and Publishing.

(2)

Aitchison, Jim.

(2)

(2)

Angelopulo, G. C. (George Charles), 1956-

(2)

Arens, Christian.

(2)

Belch, Michael A.

(2)

Berger, Arthur Asa, 1933-

(2)

Bowen, John (John T.), 1948-

(2)

Cateora, Philip R.

(2)

Drewniany, Bonnie L.

(2)

Fearn-Banks, Kathleen.

(2)

Gordon, David, 1935-

(2)

Graham, John L.

(2)

(2)

(2)

Hackley, Christopher E.

(2)

Heath, Joseph, 1967-

(2)

Hutt, Michael D.

(2)

Jones, John Philip.

(2)

Kotler, Philip, author.

(2)

Lamb, Charles W.

(2)

Lane, W. Ronald, 1940-

(2)

Lindström, Martin, 1970-

(2)

Makens, James C.

(2)

Marsh, Charles, 1955-

(2)

Mersham, G. M. (Gary Malcolm), 1949-

(2)

Mooij, Marieke K. de, 1943-

(2)

Morgan, Adam, 1969-

(2)

Mueller, Barbara, 1958-

(2)

Nieuwenhuizen, C. (Cecile)

(2)

O'Guinn, Thomas C.

(2)

Potter, W. James.

(2)

Russell, Thomas, 1941-

(2)

Schaeffler, Jimmy.

(2)

Seitel, Fraser P.

(2)

Short, Bonnie Poovey.

(2)

Silverman, George, 1942-

(2)

Smith, P. R. (Paul Russell), 1957-

(2)

Speh, Thomas W.

(2)

Thorson, Esther.

(2)

Van Heerden, Neels, 1957-

(2)

Wheeler, Alina.

(2)

(1)

Advertising Media Association of South Africa.

(1)

Alexander, Janet E.

(1)

Alozie, Emmanuel C.

(1)

Altstiel, Tom. Advertising strategy.

(1)

Anderson, Chris, 1961-

(1)

Angelopulo, G. C. (George Charles), 1956- editor.

(1)

Angelopulo, G.C

(1)

Applied Econometrics Association.

(1)

Armstrong, Gary (Gary M.), author.

(1)

Armstrong, John A.

(1)

Armstrong, Jon Scott, 1937-

(1)

Arnett, Jeffrey Jensen.

(1)

Aronson, Elliot.

(1)

Association of Advertising Agencies (South Africa).

(1)

Atkin, Charles K.

(1)

Badillo, Patrick-Yves editor.

(1)

Badillo, Patrick-Yves.

(1)

Baines, Paul, 1973-

(1)

Baker, Michael J., 1935-

(1)

Banasiewicz, Andrew D.

(1)

Barfoot, Caroline.

(1)

Barker, Rachel, 1958-

(1)

Barker, Rachel, 1958- editor.

(1)

Baskerville, David.

(1)

Baskerville, Tim.

(1)

Beard, Adrian, 1951-

(1)

Beauchamp, Tom L.

(1)

Belasen, Alan T., 1951-

(1)

Belch, George E. (George Edward), 1951- author.

(1)

Belch, George E. (George Edward), 1951-. Advertising and promotion.

(1)

Belch, Michael A., author.

(1)

Belk, Russell W.

(1)

Bellman, Steven.

(1)

(1)

Benoit, Pamela J., 1954-

(1)

Benoit, William L.

(1)

Benson, Rodney.

(1)

Benyahia, Sarah Casey.

(1)

Berman, Margo, 1947-

(1)

Bertwistle , Gary.

(1)

Biagi, Shirley.

(1)

Bickerton, Matthew.

(1)

Bickerton, Pauline.

(1)

(1)

Blakeman, Robyn, 1958-

(1)

Bond, Tim, 1949-

(1)

Bonk, Kathy, 1953-

(1)

Bonk, Kathy, 1953- Jossey-Bass guide to strategic communications for nonprofits.

(1)

Books24x7, Inc.

(1)

Boone, Louis E.

(1)

Botha, J. A. R. (Johan Abraham Reinart), 1953-

(1)

(1)

Bothma, Neels, 1959-

(1)

(1)

Bowie, Norman E., 1942-

(1)

Bradley, Nigel, 1958-

(1)

Brassington, Frances.

(1)

Brenkert, George G.

(1)

Brierley, Sean, 1966-

(1)

Brierley, Sean, 1966-. Advertising handbook.

(1)

Brierty, Edward G., 1925-

(1)

Britton, Matt, 1975-, author

(1)

Brock, Timothy C., 1935-

(1)

Brott, Armin A.

(1)

Brown, John Seely.

(1)

Bullmore, J. J. D.

(1)

Bunting, Henry Stanhope, 1869-1948.

(1)

Burke, Timothy, 1964-

(1)

Burnett, John, 1944-

(1)

(1)

Burtenshaw, Ken.

(1)

Butterick, Keith.

(1)

Buttle, Francis.

(1)

Cakim, Idil Miriam, 1974-

(1)

(1)

(1)

Campbell, Jane.

(1)

Campbell, Karlyn Kohrs.

(1)

(1)

Carilli, Theresa.

(1)

Carpenter, Gregory S.

(1)

Carrier, James G.

(1)

Chaffey, Dave, 1963-

(1)

Chandler, Daniel.

(1)

Chaney, Paul, 1955-

(1)

(1)

Chevalier, Michel, 1943-

(1)

(1)

Christensen, Bo T., editor.

(1)

Chung, Yongkuk.

(1)

Ciochetto, Lynne.

(1)

Clarke, Jackie, 1966-

(1)

Clemente, Mark N.

(1)

Close, Angeline, editor.

(1)

Cochran, Sherman, 1940-

(1)

Coetzee, Carli.

(1)

(1)

Conboy, Martin.

(1)

Conference on Advertising and Consumer Psychology (15th :, 1996 : Bloomfield Hills, Mich.)

(1)

Cook, Gordon, 1948-

(1)

(1)

Coombs, W. Timothy.

(1)

Cowling, Lesley.

(1)

Cravens, David W.

(1)

Cullen, John B. (John Brooks), 1948-

(1)

(1)

(1)

(1)

Daniel, Jessica Henderson.

(1)

Daniels, Dawn, author.

(1)

(1)

Davis, John, 1960 February 17-

(1)

Davis, John, 1960 February 17- author.

(1)

(1)

De Beer, A. S. (Arrie)

(1)

De Grazia, Victoria.

(1)

De Klerk, Nina.

(1)

DeFillippi, Bob, editor.

(1)

Deery, June author.

(1)

(1)

Deitel, Harvey M., 1945-

(1)

Deitel, Paul J.

(1)

Delahaye Paine, Katie, 1952-

(1)

(1)

Diamond, Jared M. Diamond, Jared Mason.

(1)

Dibb, Sally, 1963-

(1)

Dicey, Lynette.

(1)

Dietrich, Erich.

(1)

Donsbach, Wolfgang, 1949-

(1)

(1)

Dru, Jean-Marie.

(1)

Du Plessis, D. F.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Dubois, Pierre-Louis.

(1)

Duguid, Paul, 1954-

(1)

Duncan, Tom (Thomas R.)

(1)

Duncan, Tom (Thomas R.). IMC.

(1)

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

(1)

(1)

Dworkin, Shari L.

(1)

(1)

Format

(388)

Electronic Resources

(6)

(3)

(1)

Item Category 1

Material Type

Language

(395)

(1)

Library

Shelf Location

Publication Date

Subject

(68)

(50)

Communication in marketing.

(34)

Internet marketing.

(20)

Sales promotion.

(19)

Marketing -- Management.

(16)

Brand name products.

(14)

Public relations.

(13)

Advertising -- Brand name products.

(12)

Branding (Marketing)

(12)

(11)

Internet advertising.

(9)

Advertising -- Social aspects.

(8)

Consumer behavior.

(7)

(6)

Advertising -- Research.

(5)

Advertising -- South Africa.

(5)

Advertising media planning.

(5)

Direct marketing.

(5)

Intercultural communication.

(5)

Mass media -- Moral and ethical aspects.

(5)

(5)

(5)

Advertising -- Australia -- Periodicals.

(4)

Advertising -- Psychological aspects.

(4)

Brand name products -- Management.

(4)

Electronic commerce.

(4)

Export marketing.

(4)

Marketing -- Australia -- Periodicals.

(4)

Product management.

(4)

Public relations -- Authorship.

(4)

(4)

Strategic planning.

(4)

(4)

Tourism -- Marketing.

(4)

Women in mass media.

(4)

Word-of-mouth advertising.

(4)

(3)

Advertising -- Case studies.

(3)

Advertising -- Handbooks, manuals, etc.

(3)

Advertising -- Management.

(3)

Advertising campaigns.

(3)

Brand name products -- Marketing -- Management.

(3)

Communication in management.

(3)

Communication in politics -- United States.

(3)

(3)

Corporate culture.

(3)

Customer relations.

(3)

English language -- Business English -- Problems, exercises, etc.

(3)

Entrepreneurship.

(3)

Hospitality industry -- Marketing.

(3)

(3)

(3)

Market segmentation.

(3)

Marketing -- Planning.

(3)

Marketing -- Psychological aspects.

(3)

Marketing -- Social aspects.

(3)

Marketing research.

(3)

Mass media -- Australia -- Periodicals.

(3)

Mass media -- Political aspects.

(3)

New business enterprises -- Management.

(3)

Persuasion (Psychology)

(3)

Political campaigns -- United States.

(3)

Senses and sensation.

(3)

Small business -- Management.

(3)

(3)

Success in business.

(3)

Tourisme -- Marketing.

(3)

(3)

Advertising -- Audio-visual equipment.

(2)

Advertising -- Cross-cultural studies.

(2)

Advertising -- Language.

(2)

Advertising and children -- United States.

(2)

Advertising copy.

(2)

Advertising laws -- South Africa.

(2)

Application software -- Development.

(2)

(2)

BUSINESS & ECONOMICS -- Marketing -- General.

(2)

Brand name products -- South Africa.

(2)

Business communication.

(2)

Business ethics.

(2)

Business names.

(2)

Business report writing -- Problems, exercises, etc.

(2)

Business writing -- Problems, exercises, etc.

(2)

(2)

Child consumers -- United States.

(2)

(2)

Communication in politics.

(2)

Communication, International.

(2)

(2)

Consumer behavior -- Cross-cultural studies.

(2)

Consumption (Economics) -- Social aspects.

(2)

Corporate culture -- Case studies.

(2)

Corporations -- South Africa.

(2)

Counterculture.

(2)

Creative ability in business.

(2)

Crisis management -- Case studies.

(2)

Decision making -- Psychological aspects.

(2)

Digital signage.

(2)

Electronic books.

(2)

English language -- Discourse analysis.

(2)

Industrial marketing -- Management -- Case studies.

(2)

Influence (Psychology)

(2)

Information society.

(2)

International business enterprises -- Management.

(2)

International business enterprises.

(2)

Internationale marketing.

(2)

Internationales Marketing.

(2)

Internet -- Law and legislation.

(2)

(2)

(2)

Marketing -- Dictionaries.

(2)

Marketing -- Evaluation.

(2)

Marketing -- Moral and ethical aspects.

(2)

Marketing -- Political aspects.

(2)

Marketing -- South Africa.

(2)

Marketing channels.

(2)

Marketing research -- Methodology.

(2)

Marktforschung.

(2)

Mass media -- Economic aspects.

(2)

Mass media -- United States.

(2)

Mass media and business.

(2)

Mass media and children -- United States.

(2)

Mass media and children.

(2)

Media & communication studies (Australia)

(2)

Media literacy.

(2)

Men in mass media.

(2)

Mobile commerce.

(2)

(2)

Online social networks.

(2)

Positioning (Advertising)

(2)

Public relations & advertising.

(2)

Public relations -- Handbooks, manuals, etc.

(2)

Public relations -- Management -- Case studies.

(2)

Public relations -- Management.

(2)

Public relations -- South Africa.

(2)

Public relations -- United States.

(2)

Sales promotion -- South Africa.

(2)

Small business -- Marketing.

(2)

Social sciences -- Research -- Methodology.

(2)

Social sciences -- Statistical methods.

(2)

Target marketing.

(2)

Telecommunication -- Law and legislation.

(2)

Television advertising.

(2)

(2)

Trademarks -- Design.

(2)

United States -- Politics and government.

(2)

(2)

Web sites -- Design.

(2)

Web sites -- Evaluation.

(2)

(1)

Academic writing.

(1)

(1)

Advertising -- Alcoholic beverages.

(1)

Advertising -- Awards -- South Africa.

(1)

Advertising -- Developing countries.

(1)

Advertising -- Dictionaries.

(1)

Advertising -- Economic aspects -- Case studies.

(1)

Advertising -- Economic aspects.

(1)

Advertising -- Encyclopedias.

(1)

Advertising -- Evaluation.

(1)

Advertising -- Fashion.

(1)

Advertising -- Japan -- Case studies.

(1)

Advertising -- South Africa -- Cross-cultural studies.

(1)

Advertising -- South Africa -- Periodicals.

(1)

Advertising -- Textbooks.

(1)

Advertising -- Tobacco -- Australia -- Juvenile literature.

(1)

Advertising -- United States -- Case studies.

(1)

Advertising -- United States -- History -- 20th century.

(1)

Advertising -- United States.

(1)

Advertising -- Vocational guidance.

(1)

Advertising Social aspects

(1)

Advertising Standards Authority of South Africa.

(1)

Advertising agencies -- United States -- History -- 20th century.

(1)

Advertising agencies.

(1)

Advertising and youth.

(1)

Advertising campaigns -- Case studies.

(1)

Advertising campaigns -- History -- 21st century.

(1)

Advertising campaigns -- United States -- History -- 20th century -- Encyclopedias.

(1)

Advertising campaigns -- United States -- History -- 21st century -- Encyclopedias.

(1)

Advertising campaigns -- United States -- History -- 21st century.

(1)

Advertising copy -- Handbooks, manuals, etc.

(1)

Advertising executives -- South Africa -- Biography.

(1)

Advertising executives -- United States -- Biography.

(1)

Advertising layout and typography.

(1)

Advertising media planning -- South Africa.

(1)

Advertising, Magazine -- United States -- History.

(1)

Advertising, Magazine -- United States.

(1)

Advertising, Newspaper -- Moral and ethical aspects -- South Africa.

(1)

Advertising, Newspaper -- South Africa.

(1)

Advertising, Political.

(1)

Advocacy advertising.

(1)

(1)

Africa, Southern.

(1)

Afrique du Sud -- Histoire.

(1)

Afrique du Sud -- Historiographie.

(1)

Alternative mass media.

(1)

American fiction -- 19th century -- History and criticism.

(1)

American fiction -- 20th century -- History and criticism.

(1)

Americanisms -- Dictionaries.

(1)

Item Available

Advanced Search Location

{sortLabel}

	{facetName}	{results}

	{displayName}	{count}
{error}

Copyright 2020 Sirsi Corporation - Portfolio Version 5.0.2