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1. 
Cover image for Marketing : principles & strategy
Marketing : principles & strategy
Marketing : principles & strategy
by 
Assael, Henry.
Format: 
Books
Publication Date 
1995
Excerpt: 
Marketing : principles & strategy / Assael, Henry.
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2. 
Cover image for Consumer behavior : a strategic approach
Consumer behavior : a strategic approach
by 
Assael, Henry.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behavior : a strategic approach / Assael, Henry.
Available: Copies:
3. 
Cover image for Consumer behavior and marketing action
Consumer behavior and marketing action
by 
Assael, Henry.
Format: 
Books
Publication Date 
1998
Excerpt: 
Consumer behavior and marketing action / Assael, Henry.
Available: Copies:
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