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1. 
Cover image for Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value
by 
Haywood, Roger, 1939-
Format: 
Books
Publication Date 
2005
Excerpt: 
Corporate reputation, the brand & the bottom line : powerful proven communication strategies
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3. 
Cover image for International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2015 2014
Excerpt: 
-- Distribution Strategy -- Differences between Countries -- Choosing a Distribution Strategy -- Communication
Available: Copies:
4. 
Cover image for Global marketing
by 
Keegan, Warren J. author.
Format: 
Books
Publication Date 
2015
Excerpt: 
marketing communication -- Global marketing and the digital revolution -- Strategic elements of competitive
Available: Copies:
5. 
Cover image for Public relations cases
by 
Hayes, Darrell C.
Format: 
Books
Publication Date 
2013
Excerpt: 
Communication -- Evaluation -- Summary -- Readings on Employee Relations -- Employee Relations Cases -- Case 5-1
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by 
Archetti, Cristina.
Format: 
Books
Publication Date 
2013
Excerpt: 
Understanding terrorism in the age of global media : a communication approach / Archetti, Cristina.
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7. 
Cover image for Designing B2B brands : lessons from Deloitte and 182,000 brand managers
by 
Martinez Onaindia, Carlos.
Format: 
Books
Publication Date 
2013
Excerpt: 
Designing B2B brands : lessons from Deloitte and 182,000 brand managers / Martinez Onaindia, Carlos.
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8. 
Cover image for Managing corporate communication : a cross-cultural approach
by 
Gambetti, Rossella.
Format: 
Books
Publication Date 
2013
Excerpt: 
Managing corporate communication : a cross-cultural approach / Gambetti, Rossella.
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9. 
Cover image for Grow the core : a practical workout to grow your core brand and business
by 
Taylor, David, 1964-
Format: 
Books
Publication Date 
2013
Excerpt: 
Grow the core : a practical workout to grow your core brand and business / Taylor, David, 1964-
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10. 
Cover image for The new brand spirit : how communicating sustainability builds brands, reputations and profits
by 
Conrad, Christian A., 1966-
Format: 
Electronic Resources
Publication Date 
2013
Excerpt: 
The new brand spirit : how communicating sustainability builds brands, reputations and profits /
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11. 
Cover image for E-marketing : applications of information technology and the internet within marketing
by 
Molenaar, Cor.
Format: 
Books
Publication Date 
2012
Excerpt: 
communication -- 3.2.Market fragmentation -- 3.3.Brand loyalty -- Summary -- 4.Marketing instruments -- 4.1
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12. 
Cover image for The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone
by 
Alpert, Jed.
Format: 
Books
Publication Date 
2012
Excerpt: 
The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone /
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