IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
3 Results Found Subscribe to search results
000IIE
Print
1. 
Cover image for Social media analytics : effective tools for building, intrepreting, and using metrics
Social media analytics : effective tools for building, intrepreting, and using metrics
by 
Sponder, Marshall.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer profiling.
Available: Copies:
2. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
Product innovation toolbox : a field guide to consumer understanding and research / Beckley
Available: Copies:
3. 
Cover image for Moment of truth : redefining the CEO's brand management agenda
Moment of truth : redefining the CEO's brand management agenda
by 
Bauer, Andreas.
Publisher description http://www.loc.gov/catdir/enhancements/fy0626/2005058610-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
1. Setting the scene -- 2. The moment of truth -- 3. Profiling consumer values -- 4. Profiling
Available: Copies:
Limit Search Results
Access Level
Author
Format
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Item Available